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If you’ve been tracking your brand in AI tools and wondering why the data isn’t telling you anything useful, the…
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The first post in this series made the case that most AI visibility tracking is built on the wrong foundation:…
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Have you started tracking your brand in ChatGPT, Perplexity, or Google AI Overviews? Good. You’re thinking about the right problem.…
For the past several months, advertising on ChatGPT meant getting an invitation. A small group of brands had access. Everyone…
TikTok-native creative authenticity remains essential, even within premium placements TikTok’s 2026 IAB NewFronts presentation made one thing clear: the platform…
Google is running a Shopping test that could change how brands compete for visibility in product search. If it scales,…
Referral traffic is down, and smaller publishers are absorbing the sharpest declines. Some have seen traffic drop by as…
Think of your robots.txt file as your site’s GPS. It tells web crawlers for search engines like Google or Bing (and now…
Multi-location brands are generating more leads than ever. And yet, many are still struggling to turn that activity into consistent…
Each year, Google hosts two major events that influence how people use the internet and how brands reach them. The…
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If you’ve ever opened Google Analytics 4 and felt overwhelmed, you’re not alone. GA4 replaced Universal Analytics in July 2023 and introduced a completely redesigned interface. With hundreds of data points across…
May 20
Here’s something that should keep marketers up at night: your buyers are researching purchases in ChatGPT and Perplexity, and most…
Search is no longer a single-channel game. For a long time, SEO meant one thing: get found on Google. But…
Have you noticed rankings shift after a recent update? Keeping pace with Google’s ranking algorithm can feel like chasing a…
On January 22, 2026, TikTok USDS Joint Venture LLC officially purchased TikTok’s U.S. operations from ByteDance, transferring control to an…
Most brands still treat LinkedIn like a feed-first platform. Post a thought, collect some likes, move on. That works well…
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The content world is changing, but people still know its value. A 2023 survey from the Content Marketing Institute showed that over three-fourths of marketers indicated that content marketing generates…
Apr 28
