The Most Important People in Business | Observer

Eat Dior, or Eat at Dior? How Luxury Brands Are Building Beyond the Product

For decades, luxury houses have expanded from products into stores, hotels, restaurants and other experiences. From Dior’s Milan flagship to Dubai’s transformation into a luxury capital, international luxury expert Carlo Pignataro explores how the most enduring brands can become something clients don’t simply see or buy, but experience and return to.

Josh Kushner Valued A24 at $3.5 Billion. Dior and Google Just Proved Him Right.

Josh Kushner's Thrive Capital valued A24 at $3.5 billion in 2024. Two years later, a $400 million hit in 'Backrooms,' a $75 million Google A.I. investment and a two-year Dior partnership suggest his bet on a studio as a brand is paying off.

Safra Catz Made Oracle an A.I. Giant, Then Stepped Aside. One Year Later, How Has Oracle Fared?

Safra Catz stepped down as Oracle's CEO "when things are great." A year later, the cloud business she championed is booming, but investors are questioning the cost of its A.I. buildout.