You know that whole Internet thing? It’s over. Passé. Tired. According to Prince, a musician who really wants to reach the masses needs to get hip to two new technologies instead: the CD and the daily newspaper.
Talk about partying like it’s 1999.
U need 2 buy this newspaper
Prince’s new album, 20TEN, will be soon given away to all readers of the UK’s Daily Mirror newspaper “because he wants as many people as possible to hear his music.” According to the paper, this will be the only way for UK and Irish fans to obtain the album. It won’t be sold in stores, it won’t be sold online, and Prince won’t have any samples on his website (he shut it down).
As part of this promotion, Prince gave his first UK interview in 10 years to a Daily Mirror staff writer who was given one day to make it from London to Minneapolis.
The frankly bizarre encounter with Prince features quotes like, “Playing electric guitar your whole life does something to you. I’m convinced all that electricity racing through my body made me keep my hair.” Indeed, after the creepy water-and-melon-slices “dance party” where Prince squirrels himself away in a control room watching old Soul Train clips while his five guests try to have a good time (you really need to read this interview), one suspects the entire experience is a bit of performance art designed to keep Prince both notorious and newsworthy.