If You're Paying for It, It's Not Earned Media

NewFronts 2026—how media buyers are responding to platform pitches

Google showed off Gemini AI in Display and Video 360; Meta revealed more automation and commerce hooks; Walmart and Vizio discussed shopping on connected TVs; and more from IAB NewFronts 2026.

Why Sora had already lost marketers to rival AI tools—and what comes next

Agency Brief—Dept hires WPP Open exec to serve as chief product officer

Marketing winners and losers of the week