Entrepreneurs think they’re badass
ryancarson.comA corollary to this: if you want to be a badass entrepreneur, focus on getting lucky.
The people who really strike it rich - the Elon Musks, Larry Pages, Evan Williamses, Marc Andreessens, Steve Jobses, Mark Zuckerburgs, et al - all seem to devote significant thought and attention to figuring out where the opportunities are that are almost ripe for a company to come in and pick them. To an outsider, it looks like they single-handedly changed the course of history, but if you read in-depth biographies or listen to them speak in person and then try to trace through what their thought process might be, there's a lot of attention to paid to what social or technical trends are just on the cusp of developing, and what the implications of them are. Good entrepreneurs realize that they can't do it alone, so they're always looking out for things that lots of people want to have happen, but need a slight catalyst to get things moving.
I don't think "focus on getting lucky" is quite right either.
I didn't sift through all the available opportunities and choose changing education. I was personally interested in this problem - it mattered to me on an emotional level. I've interviewed Evan Williams and Mark Zuckerberg personally and I see the same pattern there.
It kind of sucks to say "You just need to be interested personally in solving a problem" but it's true. I don't think you can simply identify a problem and solve it, without the personal passion.
Maybe this is a quirk of my personality, but I'm interested personally in solving a lot of problems. From what I saw of Larry Page's decision-making when I was at Google, this was true of him as well. From there, it's a matter of choosing the intersection of that set with the set of problems that many other people want solved and the set of problems that you personally have the ability to make a dent in right now.
Business books like to talk about the "hedgehog" principle:
http://ilead.byuh.edu/node/133
This is what it means in practice. It helps if all of the sets are relatively large, and the intersection is quite narrowly focused. Usually when I've had "small" successes (projects beloved by a handful of users, but not enough to make any money), it's because I was following my passion but not considering how many other people cared about the problem. When I've had outright failures (like the graveyard of projects that I never completed), it was when I followed my passion for a project that large amounts of people would want, but didn't pay any attention to whether the problem was tractable with the resources I had available to me.
Interesting that you were at Google. What did you do there?
I'm just finishing "I'm Feeling Lucky" about Google's early days.
I was in Search from 2009-2014. Worked on a bunch of projects - 3 visual redesigns, the Authorship program, some miscellaneous infrastructure & internal research projects, 3 interactive homepage doodles, about 1/3 of the easter eggs you see on Wikipedia's list of Google easter eggs, loaned out to GFiber and G+ for their launches, a few other things. It was already a big company by the time I got there, but I had the pleasure of working with several folks who'd been there since it was just a couple hundred people. It was also a pretty interesting time in its history - the first half of my tenure was when Bing was still considered a scary competitor, so we pushed out a lot of innovations in a short time period - and I straddled the Eric Schmidt / Larry Page CEO turnover, so had experience under both CEOs.
You should blog about it!
Some day, maybe. For now, I'm much more focused on getting my next great adventure off the ground (which I'm also not really seeking publicity for...my cofounder and I are trying to go directly to target users for feedback and not the general public). Plus, one thing I learned at Google is that there are a large number of employees that do awesome work without seeking credit for it...I was happy to be one of them at the time, and I don't really want to steal the limelight from them.
> I don't think you can simply identify a problem and solve it, without the personal passion.
Sam Altman indicates this is true in his first lecture at Stanford's startup course.
Oh I think you absolutely can. In 2002-3 I worked at a PR firm in DC and identified a shortcoming we were experiencing regarding broadcast TV monitoring. I quit my job, built a distributed TV ingestion system + SaaS interface and signed 75 customers to paying subscriptions over the course of a few years.
Did I have any "passion" for broadcast monitoring? Absolutely not. I merely had a passion for starting a successful business.
Interesting contrast to PG's earlier convention of "the idea doesn't matter as much as the founders because the idea can/will change".
Maybe for some people, their passion lies in money/fame/etc ,but they see very clearly how attacking said opportunity would lead to those, and it gives them enough "passion" and motivation?
I pity someone who is 'passionate' about those things.
There is a miasma of fakery and posturing in the startup world about making money, everyone pretends as if they are so passionate about what they are doing and not interested in money at all, even though they are almost certainly interested in money to some degree. I guess they feel that being at all motivated by monetary gain cheapens their image. Reminds me of an article I recently read about attitudes surrounding money in French culture, pretty interesting:
http://www.newyorker.com/magazine/2011/12/12/no-exit-3
You can be passionate about what you are doing and interested in making money as well, it isn't either or. Personally I have no shame admitting I would be delighted to make an obscene amount of money in a short period of time, because to me money means freedom. I could spend time with people I love and do things I find interesting and enjoyable, rather than living for the next paycheck and having money end up owning me and my life as is the case with so many people who pursue high stress, high paying long term careers to "provide for their family" and end up miserable and distant. Another reason is that, call me entitled and selfish, but I don't enjoy the idea of working for someone else, likely doing something I'm only marginally passionate about, and having them take majority of the value of my efforts while giving me a fixed salary, though for many people I'm sure the stability of this is perfectly acceptable.
However, I do agree probably nothing good will come of you if you are motivated purely by profit with 0 interest or passion in what you are doing. I select projects that I am personally interested in simply because I find it extremely difficult to work on things that I don't get excited about.
I think it's simplistic to say that someone attacking a problem because they think it will be profitable is intrinsically shallow. There could be many problems that a person sees they could solve, and they could choose one most likely to be profitable first a stepping stone to make the others easier.
Also some things are said to be difficult, and that alone gives certain types of people motivation to solve them, since they feel a certain type of disconnect with their intuition of what is possible and what other people around them are telling them.
Yeah, me too. While I'm at it, really loved the post, made me smile (a lot). So you're "fourth time lucky" ;-)
Such an arrogant attitude. As if you'd be working on what you're working on if it didn't get you money or power. One is the other, really.
No human alive doesn't want power. That's the basic evolutionary fuel of our entire species. There's no other desire humans even have -- anything else is just a means to that end.
The truly powerful people in the world -- the ones whose names you don't know, because they don't particularly care for your knowing them -- they never lie to themselves, and they probably know exactly where their passions are. The less powerful people, the Jeff Bezos's and the Larry Ellisons, they probably learned over time.
The people who think they do what they do for any other reason are deluding themselves about the game that they're playing. There's only one game.
> No human alive doesn't want power. That's the basic evolutionary fuel of our entire species. There's no other desire humans even have -- anything else is just a means to that end.
If you're going to be that reductionist, then you're still wrong. The basic evolutionary drive behind our species, and all others, is to reproduce and spread your genes. Everything else stems, however circuitously, from redirected or misdirected reproductive drive.
But either way, you're being silly. For example, I want to make enough money to support myself and afford a few luxuries now and then, and have as much free time as possible to spend with friends, books, and games. It's not technically incorrect to say that I want power (over my life and environment), but to say that my motivations are identical to those of a senator or a billionaire is ridiculous.
> The people who think they do what they do for any other reason are deluding themselves about the game that they're playing. There's only one game.
See, here's your problem, speaking of delusion. You've let the people playing the game of power trick you into thinking that their game is the only one in town.
>The basic evolutionary drive behind our species, and all others, is to reproduce and spread your genes. Everything else stems, however circuitously, from redirected or misdirected reproductive drive.
Actually, it's you who's misdirected. Increasing inclusive fitness is the end, not the means, of an evolutionary adaptation. In humans, and in other social species like great apes, the evolutionary adaptation that exists in the species is the desire for power over the environment. A species is an adaptation-executor, not a fitness-maximizer.
>but to say that my motivations are identical to those of a senator or a billionaire is ridiculous.
It's a matter of ambition, and degree, isn't it? Plenty of people who are otherwise powerless take power through drugs. It's the same game. Some people win more objectively than others.
> It's a matter of ambition, and degree, isn't it? Plenty of people who are otherwise powerless take power through drugs. It's the same game. Some people win more objectively than others.
By the rules of your game, a driven executive who makes hundreds of millions of dollars but can't find real satisfaction is more "objectively winning" than a guy who's straddling the poverty line but has everything he needs and is very happy with his life. You don't even realize that the second guy isn't playing the same game. You're playing Monopoly, leaning over to the guy playing checkers across the way, and screeching that he's a loser because he doesn't have any hotels.
>By the rules of your game, a driven executive who makes hundreds of millions of dollars but can't find real satisfaction is more "objectively winning" than a guy who's straddling the poverty line but has everything he needs and is very happy with his life.
I'd say that by any standards the executive is winning. He's improving, growing, and becoming a stronger and better person, able to command more and more resources. The happy bum is still a bum. You can take drugs if you want to be happy. They'll keep you happy right up until you overdose.
But people never want to take drugs. They want to be happy for real reasons. They want to have actual power, not the impression of it.
The reason I pity people who are passionate about power or money is because I have experienced much greater happiness in loving and being loved, unconditionally. The strongest of those loves are from my wife, my kids, my sisters and my mom and dad. None of those folks love me because of power or money.
I've had a couple things that would demonstrate me having money like a super expensive watch, a brand new Audi, a big house, etc. They were great for getting fleeting "Wow, he's got money!" glances from folks. Then I realized their like for me was related to stuff, not me. It just all seemed very vacuous.
It's beyond me to pick apart another person's relationships, but at the end of the day, there are very few things humans like and seek out in relationships that are not related to power. We find attractive the things that convey status and economic security; we love our parents (and our children) because they provide for us. There's a reason why beautiful people have straight teeth and clean features rather than looking disheveled. Even in subcultures predicated on being so ~nonconformist~ and iconoclastic, people brush their teeth.
I'm sure your family and your relationships are very different and that all the love in your life is totally unconditional and moreover, totally uncorrelated with your ability to command resources. I hope you never fall upon hard times but if you did, I'm sure every relationship you have would survive it. Best of luck with your startup, it looks like a great idea and you're obviously good at executing. More resources look to be on your horizons.
I'm glad not everyone lives in your world.
Almost everyone in today's world confuses love and attachment. They misunderstand love as attachment, and attachment as love.
However, the term love contains a very important meaning. We can't say that we really live properly as humans without understanding what love is.
That's why I'd like to ask you something. I hope you don't mind my question. When you say "love", what do you mean by that term? What do you indicate?
> No human alive doesn't want power. That's the basic evolutionary fuel of our entire species. There's no other desire humans even have -- anything else is just a means to that end.
Demonstrably wrong.
Desire for power is certainly common among primates, but there are a number of basic drives. Drives people have it in different amounts. Further, there's no particular reason to think it was a huge evolutionary driver for us.
If you're really looking for the evolutionary driver that made us what we are, it might be a taste for cooked food. [1] You could also make a case for tool usage, or an arms race in language capability, a peacock's tail that happened to let us do far more than woo mates.
And even if power were a major drive, it doesn't really tell us much about what we should do. People are naturally violent, but we mostly set that aside. What's natural tells us nothing about what's right.
Of course you won't believe me, because you write like a fundamentalist. You can't tell a Freudian that it isn't about sex or a Baptist that it isn't all about God. Fundamentalism always makes me a little sad because it's so stunting.
It'd as if somebody put on a pair of blue-tinted glasses and ran around insisting that since they only see blue things, blue is the only real color and everybody else is just fooling themselves. They can't quite get that "everything they see" isn't only about everything; its also about how they see.
Could you be pulling our legs? When you call him arrogant and then explain how only you understand the deep, hidden truths of the world, it's kooky enough that I wonder if you're just trolling.
[1] http://www.amazon.com/Catching-Fire-Cooking-Made-Human/dp/14...
>Further, there's no particular reason to think it was a huge evolutionary driver for us.
http://books.google.com/books?hl=en&lr=&id=bV9yeFV6_ckC&oi=f...
>People are naturally violent, but we mostly set that aside
This is the most demonstrably wrong thing. Try killing a man and say that you are naturally violent. Humans are social animals and to commit violence against one another is very difficult for us. The people who do not have this trait we call sociopaths. The people who harm others for a living do so at the cost of massive psychological trauma, probably unhealable, and the best and most effective killers have to be taught how to kill for years and years by people who have made it their job to teach how to kill, based on years of research and development of new ways to break people down and build them into war machines.
The most common response to seeing death is to vomit, and you say people are naturally violent? What do you know of violence?
>Could you be pulling our legs? When you call him arrogant and then explain how only you understand the deep, hidden truths of the world, it's kooky enough that I wonder if you're just trolling.
I think it's condescending and ironically, a status-grab to say something like "I pity people who directly pursue the thing I acquire by doing other things. I am better than they are, because I pursue these other, distinct things, that wholly coincidentally lead to the thing these other people pursue. How pitiful they are."
From the book you link to: "All these hypotheses share one thing: the implication that the cognitive capability we call intelligence is linked with social living and the problems of complexity it can pose."
It's a long, long trip from "linked to social living" (which, duh) to "power is the basic evolutionary fuel". If power were really the big thing, we'd have a social structure and mating relationships more like elephant seals than parrots.
> Try killing a man and say that you are naturally violent.
Yes, that's my point. Your whole approach is a fallacious appeal to nature. You justify your obsession with power by saying that evolutionarily it's all about power. But what is natural tells us nothing about what it right.
Of course we are naturally violent, just like the rest of the great apes. Every toddler quickly decides that violence is a great problem-solver. We put a lot of effort into training them out of it and still don't do very well. Every human society has a history of violence. Every legal code deals with violence. And we do that because violence is natural but wrong.
As to the last bit, that looks like willful misinterpretation. His whole point is that he's not in it for the rewards, that those are mostly luck. As a fundamentalist, you can't of course credit his explanation, so to you it looks disingenuous. Because you only admit of one possible motivation, you take your interpretation as more proof of your obsession. It's the same routine that biblical fundies do. Something good happens? God be praised! Something bad happens? God is making us stronger through trial. Atheists? Well obviously they say those things because they hate God, so clearly they really do believe in God.
For them, it all comes back to God. For you, it all comes back to power. I hope you eventually get over it. "There are more things in heaven and earth, Horatio, than are dreamt of in your philosophy."
>Of course we are naturally violent,
...did you read my comment?
Do you think warfighter PTSD is caused by social conditioning?
It's possible to be fundamentalist towards mediocrity, which it appears you are if anyone in this conversation is a fundamentalist.
Sometimes the truth is not in the middle. The truth doesn't care where it is.
Well if we've reached, "nuh-uh, you're the real fundamentalist" with a side order of personification of abstracts, then I think we're unlikely to make any more progress. Have fun.
"Everything in the world is about sex, except sex. Sex is about power." --Oscar Wilde. [https://www.goodreads.com/quotes/6218-everything-in-the-worl...]
Mate competition is a powerful force in human evolution. Evidence: males are 20% larger than females, and the ancient male breeding population is about half the size of the total male population (these are utterly uncontroversial facts, and if you ask any biologist about them without mentioning the species they will say, "Mate competition, moderate polygamy.")
"Power" is the power to mate with the highest status member of the opposite sex available. You'll note this is a gender-free definition.
To deny this is to deny evolution, as it applies to humans. As you correctly point out, what is in our evolutionary history is not what is "right", but unless we are willing to surface that history and examine it in the cold light of day we're like to make a large number of very bad decisions.
So the OP is correct: "No human alive doesn't want power". It does not follow from this "Seeking power by any means available is right." Nor does it mean "Formal hierarchy is the best form of social organization." Sometimes "power" means "the power to boink the lady of the manor". Or as Aristotle might have put it: "Power is said in many ways."
But compared to all other influences on human behaviour, mate competition is pretty important. We forget that at our peril, because it might lead us to weaken social institutions--like monogamy--that tend to undermine mate competition's role as a social organizing principle.
I agree that mate competition was a force. Not a huge one, though; compare male elephant seals which are not 20% larger, but 200%. But I believe the person I'm replying to is focused on a broader notion of power than merely getting to pick who you can mate with. I think he's conflating status with power, which are related but distinct phenomena. And then he's blowing power up into The Only Thing That Matters, which is what I'm objecting to.
Also, I think the monogamy thing is kooky. Your model there implies that men will be deciding the whole who-mates-with-whom question, with women as property. That is how it works for elephant seals, but it's not the only way. Instead of trying to construct a mandatory monogamy, we could let women also participate in the decision-making process. Novel, I know, but we've been moving in that direction for a century or two and it seems like we're making progress.
To do any serious analysis of entrepreneurship you must include a population in your study that "did everything right" and still failed.
Studies of successful entrepreneurs are nothing but confirmation bias in action. Sure you can point to N successful people who did X, Y and Z, and follow that with an unjustified claim that X, Y and Z are the keys to the kingdom, but unless you go out and scour the ground for people who also did X, Y and Z and failed, you've said exactly nothing interesting.
In particular, you have not increased the posterior plausibility of the claim "people who do X, Y and Z are more likely to be successful" more than a tiny little increment.
I say this as a successful businessperson who has worked for a number of failed startups and knows a fair number of people who came within one business decision of "success" (defined as being a millionaire with less than five years of work).
These studies of only successful business-people are completely vacuous. It isn't enough to show that "People who were successful did X, Y and Z." You must also show "People who did X, Y and Z had a better chance of success", which is a completely unrelated question, and whose answer can only be ascertained by investigating a reasonably large sample of people selected on the basis of doing X, Y and Z, not on the basis of being successful.
Years ago someone said to me, "Luck happens to those who let it." It's stuck with me, because I think it's so true. In fact it's what makes Napoleon's famous (and probably apocryphal) statement actionable: "When I choose Generals I prefer the lucky ones."
I've started large companies and tiny / failed ones; although I look back at my own execution problems for the ones that didn't make it, I recognize that the ones that succeeded were lucky, and we were just lucky enough to be able to take advantage of that luck.
For example: - tons of cold calls and regular sales calls until we accidentally signed up the right kinds of customers - having some customers who told us how we should be running our business, and being smart enough to listen to them - recognizing at one point, "hey, we're making all our money from customers who ask for Y, why do we think our business is X?" (i.e. what hipsters these days call a "pivot")
etc
I love the ones who think they're badass -- they're too busy being badass to slog through the mire and get to the mountain.
I understand where you are coming from, but you should also acknowledge the other side of ego too. Ego can fuel people to become their vision of themselves and people with egos tend to have a hard working self image.
I'm not saying ego is good, because it can take you down if not managed. But to say that there are no positives is a little bit extreme.
> "people with egos tend to have a hard working self image"
I guess I haven't seen this much! Yes, if you're a shrinking violet and can't put yourself out there you will have a hard time succeeding in almost any domain, but the ability to do so can be learned.
In my experience, when someone says "ego" it usually means "asshole".
> the ones that succeeded were lucky, and we were just lucky enough to be able to take advantage of that luck.
Amen. Amen.
I'd love to hear more about your past adventures. What were the large companies and the failed/tiny ones?
Well Cygnus was pretty big and pioneered the free software business model, forking, and a whole bunch of things like that. TLGnet was one of the very first ISPs.
I also did an enterprise DB company, Zembu, that pretty much sank without a trace (the tech ended up in DB2). I made a drug at Talima that is still in trials so who knows? Terrajoule.... well the jury is out.
And castAR I plan will be huge!
You can see some background by looking me up on Linkedin: D. Henkel-Wallace. I should resurrect my Wikipedia page.
[Probability is in the mind](http://lesswrong.com/lw/oj/probability_is_in_the_mind/). It's a reflection of our limited information, not reality. There really isn't anything inherently probabilistic about startups. If we had the right information and enough reasoning ability, we would be able to turn the dials just right. That's in theory.
In practice, it's hard to acquire enough information. This is where luck comes into play. You need luck when your information is limited.
But in practice, I don't think we should be overly humble worshipers of this "luck". Yes, it's pretty important, but I think you could reach a point of having enough information and reasoning ability where luck is a notably smaller component of success than skill. I think that we have a ways to go in terms of improving our information and reasoning ability.
* For example, startup ideas are rarely strategically chosen amongst carefully thought out alternatives. They usually just emerge from a side-project.
* And founders really struggle to [isolate](http://lesswrong.com/lw/bc3/sotw_be_specific/) what it really is that gives them a competitive advantage over their competitors.
I think that in 50 years, people will have gotten "good enough" at startups such that luck is a smaller determinant of success than skill.
> If we had the right information and enough reasoning ability, we would be able to turn the dials just right. That's in theory.
Alas, not even in theory, because other actors are generating new information. Some of that new information will specifically be in response to your actions.
Even if over time skill and knowledge increase, that will be true for everybody. So luck will continue to be as important. Possibly more so; it seems to me that increasing knowledge reduces the opportunity for individual skill to make a difference.
It's hilarious to me that someone linking to less wrong isn't rational enough to know that reddit markup doesn't work on hacker news. Somehow, the rationality never much further than discussing fictional AI scenarios.
The link is formatted as Markdown, which is designed to be human-readable as well as easily convertible to HTML [1]:
The idea is that a Markdown-formatted document should be publishable as-is, as plain text, without looking like it’s been marked up with tags or formatting instructions.
Thus, the use of a Markdown-style link in the present context is not a mistake. Moreover, even if it were, it wouldn't justify your smug and snarky tone, which you would do well to avoid in the future.
Reddit markup?
What specifically in the post is 'Reddit markup'? Looks like plain old Markdown and/or CommonMark to me.
Rationality and knowledge are related, but not equivalent, as you seem to believe.
Quite not, but as it's written on less wrong, absence of evidence is evidence of absence, and I don't think the comment parent has ever seen a hyperlinked phrase on HN.
What he says not only proves that he is absolutely right, but it also proves that he is absolutely wrong.
Kind of reminds me of this:
After his service in the war, Socrates devoted himself to his favorite pastime: the pursuit of truth.
His reputation as a philosopher, literally meaning 'a lover of wisdom', soon spread all over Athens and beyond. When told that the Oracle of Delphi had revealed to one of his friends that Socrates was the wisest man in Athens, he responded not by boasting or celebrating, but by trying to prove the Oracle wrong.
So Socrates decided he would try and find out if anyone knew what was truly worthwhile in life, because anyone who knew that would surely be wiser than him. He set about questioning everyone he could find, but no one could give him a satisfactory answer. Instead they all pretended to know something they clearly did not.
Finally he realized the Oracle might be right after all. He was the wisest man in Athens because he alone was prepared to admit his own ignorance rather than pretend to know something he did not.
I think that was either a huge compliment, or a terrible slight, but I can't quite figure out which one :)
Let me put it this way: You see things that other people don't.
Thank you
One thing missing from the list is "being born and raised in the right part of the world". And I'm not talking about being able to raise capital, but simply being in a society that embraces and promotes entrepreneurship, as well as having easy access to numerous basic amenities such as food, water, health care, Internet (at decent speeds etc).
That's why I chose my definition carefully. Being able to raise capital is determined by a lot of things that unfortunately, you cannot control.
This is one of the reasons I'm so passionate about Treehouse. We can empower more people with the skills to build their first product, without raising capital. Once they have a working product, they're much more likely to be able to raise capital.
If Elon Musk had made $16M, instead of $160M, from PayPal there would be no Tesla or SpaceX. He likely would have spent his time much less productively, and the world would be worse off.
And yet, very few people similar to Elon Musk ever find themselves in the position of being rich enough to field an army.
In a future where resources aren't so constrained we'll start to see "geniuses" everywhere.
Wouldn't we just start to delve into larger projects?
I kinda developed this theory playing on a modded minecraft server where we'll hit peak engineering. I'm trying to simulate industrial ascenscion on there right now, moving from nothing to self-sustainability to post-scarcity. And whilst resource aquisition goes up exponentially, the machinery I build becomes more and more complex, and the time I spend engineering things goes up dramatically. I moved from half an hour of thinking on each project to spending an average of a week on most of my current projects. The next one down the line I'm projecting at about a month, gathering data, designing and testing.
Now I understand that directly applying that to a larger system isn't prudent, but I notice distinct similarities in other projects I take on, with the only difference being time scales and project complexity. Which makes sense, since civilisation as a whole, or even a career take a lot longer than the two months I've been playing around with the idea in a simplified system.
So I personally believe that once we hit that point, we'll be at a state of peak engineering, where our progress and the size of the projects we can take on is limited by the amount of brainpower we can spend on them. What I'm saying is that there won't be geniuses everywhere. We'll be more productive as a whole, but there's a ceiling on how much can be done by one person in a given timeframe.
Before PayPal, Musk was heavily involved in Zip2. Upon its sale, he netted $22M. So that suggests an answer to your question: If he hadn't netted $160M from PayPal, he would've founded another company where he could go bigger.
Zip2 details on Wikipedia: https://en.wikipedia.org/wiki/Elon_Musk
The author makes a familiar point, though it's worth repeating, if only as a reminder to stay humble.
That said, I can't help but recall a quote from one of the greatest pro golfers:
"The harder I practice, the luckier I get" - Gary Player
Note: the logic only flows one way, in that working hard does not mean one will be successful. Also, there are scant examples of self-made (eg. not inherited) successes without working extremely hard. In other words it's a mostly necessary, but not sufficient condition.
4. Happy to take risks
I always wonder what people mean by "risk" in this context. If risk is a probability of failure, then if someone has minimized that probability through other means (seeing an opportunity where others haven't, working real hard, etc.) then it isn't risk. If others aren't trying to do the same thing and failing at it, then it might not be risky.
The "risk" thing may just be part of the badass image, but I've read in other places that entrepreneurs actually tend to be risk averse. Rather than simply taking risks, what they (we?) do is to use their skills and knowledge to arrange matters so that their own risk is reduced, even if the same activity might be more risky for someone else who doesn't have the same insight.
It means willing to incur the significant opportunity costs (income and benefits) of not working for an established company.
EDIT: Also the risk to reputation and social stigma that goes along with being poor...and enduring this for years...until you're not :).
That's valid, though even those risks can be mitigated to some extent by having wealth or a side income. It's still risk in terms of dollars times probability, but not in terms of the risk of getting thrown out on the street.
And in other cases, the risk could be real after all. For instance the high probability of failure for start-ups is a pretty straightforward measure of risk, and the people who start start-ups are probably incurring that risk on average.
I like that definition :)
I think the risk in this context is to make a guess and go all in on it. It's the opposite of taking the time to reach a high level of certainty before starting.
Indeed, the following factors below is what makes you a success...
1. Luck/Serendipity - Your startup launches for the first or fifth time & boom gets traction, which money/success immediately follows. Think Pinterest, Uber, Facebook, Youtube; basically it's like winning the lottery!
and
2. Network - You know the right people & or convinced them to give you their resources (their connections & money). With this you can do the hard work (have the runway) to make things happen, though maybe not.
Good luck everyone!
Pinterest is the only one of those companies whose success was close to immediate. Uber, Facebook, Youtube all had to grind it out. Uber battled (and still is) many legal challenges; YouTube almost went the way of Napster early on; and Facebook was an underdog to MySpace for a long time.
As I recall, Uber was picked up quickly in San Francisco. I recall Mike Arrington raving about it when it first launched. It had instant uptake in tech circles & early adopters.
Facebook was instant in the fact that when launched it took Harvard by storm and then grew like a weed thereafter.
YouTube was especially amazing in its speed. It went from zero to a $1.6B acquisition is just a year and a half.
Summary: Hey, I run an awesome company and look at my face on this magazine.
Actually, I really am impressed, and it looks like Carson has good reason to brag. That's cool. But I don't feel like there is all that much substance here.
For one, I think Carson himself is discounting that the difference between doing nothing and making $450K on the sale of a business is actually bigger than $450K and the $100M business he's building now.
He's living proof that there is more to it than luck, but he's saying the opposite.
I guess what's really bugging me here is that the message here is meant to be valuable -- "Anyone can do it." But paradoxically, when Carson and others like him give themselves no credit for their success, then there is nothing we can learn from them. It's like participation trophies -- they don't really teach anybody how to search inside themselves and find the way to win.
> when Carson and others like him give themselves no credit for their success, then there is nothing we can learn from them.
That's the whole point of the post. There aren't any quick tips, todos or silver bullets I can give you that will help you. The post isn't meant to be ultimately affirming. It's just reality as I see it.
> Summary: Hey, I run an awesome company and look at my face on this magazine.
I'm sorry that's your takeaway. I've failed to communicate to you the reason I wrote it.
Hey, glad to see you're here. Let me clarify.
As humble as your position is, I'm trying to say that you should be proud of your success, because there is probably good reason for it. I'm not one to tell you whether you actually believe that or not, but I would suspect it to be true.
But, I do totally agree about "quick tips, todos, or silver bullets". Regardless of that, I'm sure there is something reasonable special about you that has driven you in particular to create at least three moderately successful businesses. Something we could probably learn from.
You can't win if you don't play. It's not like successful entrepreneurs were just sitting on their asses and success smote them like a lightning bolt.
Yes, there's a lot of luck involved, but it takes hard, risky work that most people aren't willing to put in just to have a chance at capturing that luck.
This is true, but I think it's important to remember that you really do need both hard work and luck. The insidious American myth is that hard work is the one and only ingredient to success. The implication, of course, is that anyone who doesn't succeed must be lazy or otherwise undeserving, no matter how diligently they actually worked.
"I am a great believer in luck, and I find the harder I work, the more I have of it."
That's why most who have seen some success would say (or so I have heard from their mouths):
"The more you try, the luckier you get".
There may be an element of luck that may affect to a significant extent (think lottery) without or having little attempts but in the long run it pans out. This highlights not only the importance of sticking it out, but sticking it out long enough, even after getting smashed many times over.
But of course, there has to be a specific and unique insight as a starting point, ala how can you make something better than whats out there now?
Its not surprising that people whom are passionate about their circle of competency, those who would venture in all directions from their initial locus/loci, seemingly random areas would pick up observations that others miss.
And only those with a genuine passion and interest will continue sticking out, even in the darkest times.
Riding a trend is definitely a sensible thing to do, it reminds me of a lesson that's quite common in fighting sports is to use an opponents momentum to your own advantage.
That said, you can get lucky and happen to work on one of the trends or you can try to spot one and ride it consciously. There's a factor that doesn't change though, you need to be able to execute and I think Ryan is giving himself way too little credit for being good at execution.
In particular he had already garnered a significant following with carsonified conferences and his blog before thinkvitamin (now treehouse) took off at the time.
There's always the cautionary tale of friendster, who could have been Facebook if they had been better at product management.
Thanks for the kind words
I know some entrepreneurs who I think would do well in any era with any idea of the time. My office neighbor 20 years ago was selling vinyl phone book covers and did well. Now he's in SEO. And he's looking to get into healthcare devices next. His entire life is about finding sellable ideas and immersing himself in them until he's an expert.
Kind of like the idea that a bank loan officer should avoid business loans to people pursuing their passions and instead focus on the loaning to people who have hard data about why their business will make money.
On balance, I would consider this a fair appraisal. Black swan companies get built because it is the right time. Obviously, it takes skill to know when that is and that the right time is a range. As time goes on it gets easier to do these things, ie electric cars. These were really hard to do in 2005 but now they seem rather obvious. Be early, be correct, and be gritty.
Do you think you had to go through those first few small wins in order to finally take a swing at a homerun? What changed when you did treehouse vs those other smaller businesses? Was it the fact that you didn't need to worry about money in the short-term anymore (because of those small exits), or something else?
I've heard the following advice frequently amongst non-tech entrepreneurs: aim your first exit for a million, then 10 million, then aim for the home runs.
I'm not certain how valid it is as advice, it feels like something that might suit some entrepreneurs but not others.
In startup culture successful founders are portrayed and stereotyped as being in their early 20s, college dropouts, first time founders, etc. but when you dig deeper you find that this is far from true.
One age, the HBR recently analyzed data from Crunchbase and other sources and found that the average entrepreneur funding age is 31[0]. This means most have around 10 years of industry experience before getting funded, on average. YC would skew a lot younger (it probably shouldn't, but it does).
Second is the "first time" myth. If you look at successful entrepreneurs, even those who appear to be hits with their first company - you'll find that they all have at least some experience with delivering a product that people used before their big hit. It is a big leap to go from just having ideas and reading articles to actually building a product to completion, find even a hundred people to use it and then running through a few user feedback based iterations.
The same startup lore that mythologizes young first time founders usually also always mention a previous product from the founders that had some success (blue boxes, facesmash, altair basic, etc.)
The data shows that entrepreneurs have product or industry experience and aren't in their early 20s. You can fill that time in with your own products and aim to work on the basics such as getting a product built and launched, listening to users, etc. If you can't do it at a 100 user, $10k scale the chances of you being able to do it at a million/million scale are likely slim.
There is also no reason why the 100/$10k startup can't scale up to a million/million startup - you just need to put a price on the product or your time from day 1 (product scales better) and grow steadily. But it is also good to know when an idea has reached its limits and you should exit, investing your time in taking the next idea to x.
For some entrepreneurs they'll be comfortable spending that pre-time before the "big swing" idea in other startups (and perhaps failing) or small-scale products, or alternatively 4-5 years in industry.
[0] http://blogs.hbr.org/2014/04/how-old-are-silicon-valleys-top...
> I've heard the following advice frequently amongst non-tech entrepreneurs: aim your first exit for a million, then 10 million, then aim for the home runs.
This idea seems laughable to me. As if you can perfectly time and control those outcomes. Ha! :)
It is more to do with scale than the actual figures. In using sums like "million dollar", "10 million dollar" and then terms like "home run", "swing" etc. you're actually trying to define different scales of startup ideas that don't have a better terminology - but probably should.
There is a completely different risk profile in small businesses, then paid apps, then freemium products, then ad supported products. They are distinct, we just don't have a good way of communicating the differences.
One school of startup advice advises against raising money while another says to raise as much as you can. Rather than being in conflict, it is clear that they don't actually contradict each other but rather apply in different situations.
The don't-raise-money school that DHH et al preach is suitable for paid products and services, while an ad supported idea like a search engine or social network, or an idea with heavy R&D requirement requires that money is raised.
One million / 10 million / home run is a very imperfect way of classifying this distinction. The differences are all in the cashflow model - atm we refer to a flat cashflow model, a linearly increasing cashflow model, an exponentially increasing cashflow model and cashflow models that go negative for 2-3 years and then go either linear or exponential all as 'startups'.
Fair point - revenue is just a way to speak about size. Amongst my CEO friends, yearly revenue is used as the blunt measurement of the size of business.
I would say there's some validity to the fact that each step can build on the previous. I almost laugh when I think about how little I knew back in 2004 about the mechanics, tactics and financing of startups. However, that knowledge wasn't the limiting factor. It was the idea.
To me it is more about learning and doing better at each attempt. But yeah, "perfectly time and control" these things I doubt anyone actually seriously thinks they can do.
I'm lucky that I could refine my skills through those first three businesses. If Treehouse was my first big idea, I'd have no choice. I'd just have to do the best I could.
> What changed when you did treehouse vs those other smaller businesses? Was it the fact that you didn't need to worry about money in the short-term anymore (because of those small exits), or something else?
I didn't make quite enough from those exits to be financially independent, so I still need to make Treehouse work from a money perspective personally.
The simple thing that changed was the scope of the idea. It was world-changing scale - millions of potential lives affected.
What advice do you have for founders working on non world-changing ideas, but rather ideas more like your first 3 small ideas?
Just keep doing the best you can. If you don't have what appears to be a world-changing idea right now, you still are providing value by creating jobs and offering value to your customers. I didn't know I was going to create Treehouse until it happened. Hindsight is always 20-20.
I'm curious, have you ever thought about why building a startup with more revenues and more "impact" seems to matter more than building smaller companies? I know this is a bit philosophical, but I'd be interested in hearing how you think about this.
It seems like I have some sort of in-built desire to do something that 'matters'. The only way I have to measure this is 'number of lives changed'.
I like the guy, but he doesn't understand the definition of luck.