The world's most extreme startup festival

There should be some personality traits overlap between extreme sports people and people creating startups, so combining the two seems interesting.

High intensity events tend to bring people together quicker, so this could potentially create some unique connections between potential founders.

Also, being Norwegian its nice to see Norways strengths being used!

Extremity is definitely the single most important metric in a startup. Otherwise, it would just be boring.

And, I see new olympic disciplines: Extreme start-upping and extreme investing. Not for the faint of heart! (Extreme tech-reporting has been tried out but found to end with AOL)

So the elevator pitch has been replaced with a base jump pitch?

Dette var kult! Gleder meg!

To the max!