Gamification, VR, ER & Social networks: Where is this leading?

I find this movie to give an excellent discussion on where our culture may be heading. It's also technically well done.

SPOILER: I find that the end is not in par with the rest of the movie. I would hate this discussion to go down the road of Frankenstein syndrome/technofobia/conspiracy theory. There are so many more relevant issues with how this affects us without going down that (over-beaten) path...