BornYet: Notify friends when your baby arrives
bornyet.com1) If your friends want to know the moment your baby is born, they need a life - you'll be gibbering about it from the rooftops soon enough anyway.
2) In the unlikely event that masses of your friends really are interested in up-to-the-minute baby updates (gah), what's the added value over a mailing list?
Old idea, nice execution. The design is refreshingly different. You may want to show the price(s) (if any) before signing up.
You should upsell customers on things like cards, clothing, etc.
I actually think this should be the funding source. This is basically what Facebook is for as my very pregnant wife said as soon as she saw the site. But she was still pretty enthusiastic till she saw the 10$ cost. "Facebook it is!"
Then the price should be fifty dollars. Make it about status.
This might work, but the people getting the message need that value communicated. Cute dinosaur emails do not say 'I'm throwing money around'. The site would need a complete redo.
On the other hand the cute dinosaurs are very appealing right now. And this service is likely really cheap to run, and collects the names and emails of people, new parents, who will be purchasing lot of stuff right now... That's valuable and I think that's the revenue stream I'd go after.