Yahoo Gets A New Logo
yahoo.comActually, a new one every day for a month: http://yahoo.tumblr.com/post/57582020969/kicking-off-30-days...
Marissa Mayer is notorious for depending on data to make decisions- this sounds like they're trying to see what clicks with users.
Not sure if I'm a fan of making decisions like this via a/b testing, but we'll see how it turn out.
http://lurnq.com/lesson/Decoding-Marissa-Mayer/section/Maris...
Sounds really smart to me: get tons of feedback on a critical branding decision, while having a fun, unique, and potentially buzz-building little experiment that could drive users to your home page daily. Perhaps most importantly, it requires no commitment on Yahoo's part, considering the bad PR Microsoft and eBay both recently experienced when announcing their new logos.
She is crazy smart, likely a genius in her field. I just think this move to Yahoo is a long shot, motivated by Hubris more than anything and I still don't think it will bode well for her. I hope I'm wrong, but there are some things all the brains in the world can't fix.
Smart way to perform a branding experiment without commitment.
Well, I hope they nuke this one off their potential future logo replacements, because it's honestly terrible. It barely has any personality.
Of course they'll start weak to avoid raising expectations and make the ultimate reveal look better.
I think I've found a leak of the final winner:
Damn, I fell for that :) Thanks for the laugh, I guess I should've paid more attention to the hostname.
me too! :P
It doesn't say a new one, it says "a variation of the new logo" for every of the next 30 days.
They obviously did not test this page on an iPad with pinchzoom. It looks like utter crop when zoomed
I know plenty of people will make "rearranging the deckchairs on the Titanic" comments, but it's not like doing this will have diverted huge amounts of talent that would be used making an amazing app or something.
Their old logo looked very outdated. Apparently there are 30 days until we see the final new one (?!) so I'll reserve judgement, but a little rebranding could be good for Yahoo at this point.
It's really cool seeing Yahoo shake itself and try to rebirth itself in 2013. Maybe it'll grow again, maybe it'll all be for naught, but it's really cool watching these signs of life.
Wow. I honestly have not been to yahoo.com in years and there is still so much going on on that page that I almost had a panic attack.
It's so busy, I have no clue what I'm supposed to be looking at. Things are popping up as I move the mouse, there's a video playing, there are tabs in the middle, down the left, on top, weather, stock quotes. Forget the logo, fix the site!
I think the implication here that Yahoo doesn't put a lot of thought into their landing page is disingenuous.
Keep in mind that the majority of Yahoo's consumers are people who have Yahoo as their home page.
Except in Australia we get redirected to au.yahoo.com which is in partnership with one of our local television stations. Boo.
Try us.yahoo.com
Even doing that I still see the old logo on top (not the y7 logo but also not the logo in this thread). Strange.
The 'oo' does seem to look quite a bit like an infinity symbol. And if I had to guess, I'd say it's intentional.
However, it's not as obvious what branding message it's supposed to convey. Unfortunately, my first thought was something like: "Don't count us out, we'll be around forever!" Which probably isn't a good message. Other visual effects, e.g. the negative space in the FedEx logo, are more obvious.
Then again, maybe no one noticed it. Or maybe it's just a sideways 8.
Anyone else hoping they'd lose the exclamation mark?
I think the "!" comes off as corny and condescending to users.
You have 28 days to find out if it's going to be dropped.
They say in the article linked above that they will not lose the color purple, the exclamation point, or the yodel.
Looks like they nixed the Yahoo! sound that played when clicking the dot on the exclamation point.
Given that Yahoo geolocated me and sent me to Yahoo7, I don't see what the fuss is about.
Yeah, I got bumped to their Canadian site. Nothing different.
Seems like its designed by Jonathan Ive. Who likes these colours?
Nice! After 20 years, the logo (and identity) sorely needed a reboot.
Also, this: http://yahoologo.tumblr.com/post/57587901135
Did they just remove the "click on the Yahoo! logo to hear a yodel" Easter egg? Or has it been gone for a while?
GAHHHHH!! They kept the stupid "!". Not just in the logo, but in all their copy. It makes it SO HARD to read!
Better open that 2nd Letter Marissa
Argh—I thought "Yahoo!" might have finally ditched that asinine exclamation point.
...yet the first article on the homepage is a summary of activity on Reddit?
Really?
I believe its the purple color thats holding them back. yes..its sarcasm. :)
I think this is a publicity stunt the way Google does those Doodles.
Nice and cool logo.. Good to see yahoo trying something different.
Looks good.
Nothing screams "last ditch effort" like a new logo.
I refuse to believe that this is not a joke.
I though it was pretty nice.
Incidentally, my suspicions were confirmed. This is just some sort of misdirect before they reveal the real logo.
yawn
In typical Yahoo fashion, it's both ugly and they've failed to update all of the logos at once, even on the homepage.