Settings

Theme

Reasons Not to Pitch Your Startup to Techcrunch

medium.com

21 points by daveying99 12 years ago · 17 comments

Reader

anmol 12 years ago

Related to #3, while your users aren't reading TC, your potential competitors most likely are... So pick your forum based on the audience.

On the flip side, TC gets syndicated widely, and is very helpful for technical hiring.

Major_Grooves 12 years ago

Hi Davey - on your site Publiseek, it is in English but quite a lot of emphasis that is works in FRANCE too. Why is that?

It's kinda offputting if I just want to reach UK media.

  • daveying99OP 12 years ago

    Hey Major_Grooves, that's a bug, IP geolocation gone wrong :( If you select United Kingdom you'll only get publicity opportunities related to the UK. let me know if I can do anything to help.

    By the way what is your startup about? :)

    • Major_Grooves 12 years ago

      haha - ok, that's quite a funny bug! ;)

      My startup is a place where freelancers and small business owners can anonymously exchange data about when their business customers pay them vs agreed terms. I'm in closed beta and I haven't tried the whole "Show HN" thing yet. ;)

      You can take a look here: https://www.satago.co.uk

      I would be wanting to reach lots of UK business press as the whole late-payment problem is something that affects companies all over the country and is often in the press.

      Anyway, I'll sign up and take a look. Thanks!

      • daveying99OP 12 years ago

        Cool, I tried to signup but needed an invite code:)

        I think that satago would fit nicely into a few media themes like what people can do to beat the recession, the empowerment of small businesses, and crowdsourcing data.

        • Major_Grooves 12 years ago

          Yep, tis' indeed a "closed" beta. ;)

          If you want a peek there should have been a sign-up page to leave your email address to get access. But then you are in Dubai so maybe not so interesting for you...?

          Indeed I should be of interest for all those topics. In fact I am funded so far by crowd-funding - I have 60 investors via www.seedrs.co.uk

minimaxir 12 years ago

I'm not sure why pitching to TechCrunch and pitching to other blogs/Twitter are mutually exclusive.

  • daveying99OP 12 years ago

    Hey minimaxir, you're right that they're not. Founders are short on time and need to focus. So I'm illustrating a point that you can reliably get publicity within the time limit that you allocate for this activity. It doesn't need to be a hit or miss :)

EGreg 12 years ago

So this piece is publicity for Publiseek?

How is Publiseek different from HARO?

  • daveying99OP 12 years ago

    Hi Egreg, I'm going to go ahead and say that yes it is. In the sense that every piece of content you share online with your name on it is publicity.

    That includes that instagram photo of a great day at the beach, that blog post you wrote about reaching your 50th paid user, or a retweet of a hacker news article about lisp.

    In each case you're saying look, that's me, that's what I do, and that's what I stand for.

    It's called content marketing. And everyone is doing it if they're aware of it or not.

    • EGreg 12 years ago

      Agreed. And nothing wrong with it! (As long as you mean what you post.) So how is Publiseek different from HARO?

      • daveying99OP 12 years ago

        Hey Egreg, I've met Peter Shankman and love what he's done with HARO. However we're doing a few things differently.

        First, it's global from day one. So we have a much lower volume of overall queries to start with. However we've already made connections in the UK, India, US, & Dubai (where we're based).

        Second, opportunities are public and shared. This is a huge no no with HARO look at this link for example: http://www.publiseek.com/opportunity/seeking-new-stories-for...

        Third: any content creator (not just reporters) can use it. That includes movie producers (product placements), event organizers (speaking opportunities), etc.

        Also we're putting a bit more focus on design/branding. Hope this answers your question. Do you use HARO?

ronilan 12 years ago

tl;dr - main reason - grapes are sour.

Keyboard Shortcuts

j
Next item
k
Previous item
o / Enter
Open selected item
?
Show this help
Esc
Close modal / clear selection