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How we used Crowdtilt to test a new product idea: the ultimate hoodie

vastrm.com

27 points by jontang 12 years ago · 5 comments

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livestyle 12 years ago

Great way to validate.

Quick question around this qoute from the crowtilt campaign.

"Our hoodies have been retailing for $245 in some upscale stores around the country, but weare selling these below our wholesale pricing ($90) at $69 + $9.95 (priority shipping)"

Do you mean this type of hoodie sells for $245 or your actual hoodie?

  • jontangOP 12 years ago

    We are selling a similar hoodie with the same fabric, but different style treatments in boutique retail stores. These are stores that sell brands such as Cucinelli, Zegna, Brioni, Kiton. They have polo shirts that retail for upwards $450. Not for everyone, but it reflects the quality of fabrics, craftsmanship and design that we are able to obtain with our supply chain and mfr capabilities.

marek12886 12 years ago

This is super exciting. Definitely a better way if you're looking to sell something to an established community.

dmd 12 years ago

Is there any way to actually buy one if this is the first you've heard of it?

harryzhang 12 years ago

worked great! excited to get them :-)

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