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I used AI to help market my bagel shop. Then the one-star reviews came in

businessinsider.com

4 points by michaelsbradley a month ago · 6 comments

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bell-cot a month ago

> There were a few people who went in to defend us, saying, "Look, they're a small business. They just wanted to be more creative." I appreciate those comments, but certainly the negative responses were much more.

Sounds like the 99% want good bagels and honesty, not a "more creative" social media presence.

tesdinger a month ago

There's really no way to tell if an ad is accurate or not just from the ad. AI or not. Not a new thing. Bagels might have been 10% smaller on one day. Who knows. Why even bother reading ads.

ish099 a month ago

Saying it combats inflation since it helps keeps prices down is just genius. I mean not even top tier economists could have seen that unique absolute genius take coming. Impressive!!!

smt88 a month ago

The shop owner is an absolute moron. His entire brand is about authenticity and being a genuine hometown business. They could’ve made content just by filming themselves making their bagels every morning.

AI marketing is mostly used by businesses that barely exist, like direct-to-consumer Instagram scam brands. I can’t imagine how you could be so clueless that you’d want to join that group when you have a real brick and mortar business.

  • michaelsbradleyOP a month ago

    He’s probably really busy making bagels, managing employees and the physical store/s, and keeping track of the finances. And seems like he might not be too artistically-media inclined, i.e. he had part-time workers (students) managing his social media previously.

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