The creative agency model is dead. That's why I shut mine down

The margin death spiral she describes (accepting 10-15% fees to cover payroll, then needing more clients at worse rates) is the same thing that killed mid-tier law firms and architecture studios.

The collective model is how freelance dev shops have worked for a decade already tbh.

The era of Mad Men is finally coming to a close. Good luck on the new independent collaboration team model.