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The EU moves to kill infinite scrolling

politico.eu

286 points by danso 4 hours ago · 260 comments

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jjcm 4 hours ago

Here's the actual statement from the European Comission: https://ec.europa.eu/commission/presscorner/detail/en/ip_26_...

It's important to note they aren't creating laws against infinite scrolling, but are ruling against addictive design and pointing to infinite scrolling as an example of it. The wording here is fascinating, mainly because they're effectively acting as arbiters of "vibes". They point to certain features they'd like them to change, but there is no specific ruling around what you can/can't do.

My initial reaction was that this was a terrible precedent, but after thinking on it more I asked myself, "well what specific laws would I write to combat addictive design?". Everything I thought of would have some way or workaround that could be found, and equally would have terrible consequences on situations where this is actually quite valuable. IE if you disallow infinite scrolling, what page sizes are allowed? Can I just have a page of 10,000 elements that lazy load?

Regardless of your take around whether this is EU overreach, I'm glad they're not implementing strict laws around what you can/can't do - there are valuable situations for these UI patterns, even if in combination they can create addictive experiences. Still, I do think that overregulation here will lead to services being fractured. I was writing about this earlier this morning (https://news.ycombinator.com/item?id=47005367), but the regulated friction of major platforms (ie discord w/ ID laws) is on a collision course with the ease of vibe coding up your own. When that happens, these comissions are going to need to think long and hard around having a few large companies to watch over is better than millions of small micro-niche ones.

  • Funes- 2 hours ago

    >"well what specific laws would I write to combat addictive design?"

    Hear me out: banning advertising on the Internet. It's the only way. It's the primordial domino tile. You knock that one over, every other tile follows suit. It's the mother of chain reactions. There would be no social media, no Internet as we know it. Imagine having TikTok, YouTube or X trying to survive on subscriptions alone in their current iterations. Impossible. They'd need to change their top priority from "maximizing engagement by fostering addictive behavior" to "offering a product with enough quality for someone to pay a fee in order to be able to use it".

    • gchamonlive 38 minutes ago

      Infrastructure costs money. There's no way around it. I'm all up for banning ads. But there should be another viable business model to replace it.

      • gpm 4 minutes ago

        I don't think we have a right to a business model. Either you figure one out for your particular site (selling access to the website, donations, etc) or you don't and stop and either is ok.

      • ahallock 14 minutes ago

        Banning ads? That's just so authoritarian and absurd. I hope you never become king

        • coldtea 8 minutes ago

          Have we come to such a low cultural point that ads are seen as some kind of basic human right?

          Fuck ads. What's absurd is tolerating them and the damage they do to media, consumers, kids, lesser and/or more honest businesses, culture, products, and so on all the way to the Windows and macOS system UIs.

      • coldtea 9 minutes ago

        If it can't only be funded by ads, it shouldn't be funded and is not essential to exist.

      • tokyobreakfast 15 minutes ago

        HTTP Error 402: Payment Required exists for a reason

      • recursive 32 minutes ago

        Why? Serious question. The internet was a mistake.

    • xvector 12 minutes ago

      Perfect idea, the internet should only be for rich people. After all, who cares about the 50% of the planet that can barely afford a coffee? Or the millions of small businesses that are only able to survive because of targeted ads? Fuck 'em all, because people can't be trusted to use their own devices properly!

      • coldtea 3 minutes ago

        Poor people pay more for ads (as part of product price), and suffer more because of ads (from misleading advertising for shit products like junk food and drugs, to having certain out of reach lifestyles based on purchasing crap they don't need hammered on them and getting in debt). They also pay with having a worse media landscape, worse social media, and many more.

        People would also be better of without 90% of the ad-driven internet.

      • mrob a minute ago

        Plain text with no tracking is cheaper than coffee.

    • thesmtsolver2 an hour ago

      How will you ban that without infringing on free speech. That is a thing in the US and a lot of countries outside the EU.

      • coldtea 2 minutes ago

        Easy: free speech was never meant for and fought for advertising. Any judicial body who says otherwise is bullshiting people.

        Conflating advertising with free speech is like conflating sex work with reproductive rights.

      • Funes- an hour ago

        "Commercial speech" being protected by free speech laws anywhere is abhorrent. The advertising industry, in and of itself, seems abhorrent to me. It's one of the worst things humans have come up with, ever.

        • nickff an hour ago

          Could one not categorize material published in a book, magazine, or on television as 'commercial speech', liable to restrictive licensing and censorship? This seems like a slippery slope which the USA is on the correct side of.

        • AnthonyMouse an hour ago

          I'm kind of curious how people think a new business should make its existence known to prospective customers.

          • mrob 44 minutes ago

            Searchable catalogues of products with prices and features listed.

            • AnthonyMouse 33 minutes ago

              That assumes the customer is aware that the product exists.

              • mrob 29 minutes ago

                It only assumes they are aware that the category of products exists, and ordinary word-of-mouth communication is sufficient to propagate that knowledge.

                • AnthonyMouse 19 minutes ago

                  How does word-of-mouth communication propagate knowledge that is currently in the possession of zero existing customers? Or operate for products that people have little reason to discuss with other people?

                  Suppose you sell insulation and replacing the insulation in an existing house could save $2 in heating and cooling for each $1 the insulation costs. Most people know that insulation exists, but what causes them to realize that they should be in the market for it when they "already have it"?

                  • mrob 7 minutes ago

                    People don't need to discuss specific products, they only need to be aware of the existence of product categories. If it's genuinely the case that whole product categories are unknown to many people who could realistically benefit from them, as determined by a disinterested third party, an exception could be made for advertising that does not mention specific products or brands.

                    The insulation example can be solved by publication of data on average heating costs. When people learn that their neighbors are paying less they will be naturally incentivized to investigate why. Equivalent problems can be solved with the same general technique.

      • Xelbair an hour ago

        True, you can't separate ads vs sponsored content quite easily.

        but you can help this by banning all forms of active tracking.

        Static ads only, no click tracking, and complete ban on profiling clients and especially on adjusting prices based on client/possible client behavior patterns.

      • skissane 27 minutes ago

        Free speech is a thing in the EU too.

        To become a member of the EU, you have to first join the Council of Europe and its European Convention on Human Rights – article 10 of which guarantees the right to free expression. The EU also has its own Charter of Fundamental Rights which says the same thing. And the plan is for the EU to become a party to the Convention in its own right, although that's got bogged down in technical legal disputes and still hasn't happened, despite the 2009 Lisbon Treaty mandating it.

        The US First Amendment has no exceptions as worded, but the US Supreme Court has read some into it. The Convention has exceptions listed in the text, although they are vaguely defined – but like the US, the European Court of Human Rights has developed extensive case law on the scope of those exceptions.

        The big difference in practice is the US exceptions end up being significantly more narrow than those in Europe. However, given in both, the details of the exceptions are in case law – courts can and do change their mind, so this difference could potentially change (either by narrowing or broadening) in the decades to come.

        • nickff 13 minutes ago

          https://www.equalityhumanrights.com/human-rights/human-right...

          > "Article 10 of the Human Rights Act: Freedom of expression

          1. Everyone has the right to freedom of expression. This right shall include freedom to hold opinions and to receive and impart information and ideas without interference by public authority and regardless of frontiers. This Article shall not prevent States from requiring the licensing of broadcasting, television or cinema enterprises.

          2. The exercise of these freedoms, since it carries with it duties and responsibilities, may be subject to such formalities, conditions, restrictions or penalties as are prescribed by law and are necessary in a democratic society, in the interests of national security, territorial disorder or crime, for the protection of health or morals, for the protection of the reputation or rights of others, for preventing the disclosure of information received in confidence, or for maintaining the authority and impartiality of the judiciary."

          Seems to be about as strong as the Soviet Constitution's protections: https://www.departments.bucknell.edu/russian/const/77cons02....

      • layer8 an hour ago

        It would be worth a try to outlaw compensation for advertising. The spirit of free speech is usually that you aren’t being paid for it.

        • AnthonyMouse 39 minutes ago

          Suppose a company wants to write some product documentation so customers and prospective customers know what features their product has and how to use them. They hire someone to write the documentation and then someone else to distribute it. Is there a good way to distinguish this from advertising?

          The most plausible way would be if the one you're paying to distribute it has some kind of exclusive control or market power over the distribution channel so that you're paying them a premium over competing distributors. But then wouldn't the best way to prevent them from extracting that premium to be to make it so nobody has exclusive control over distribution channels, e.g. by breaking up concentrated markets or requiring federated protocols?

          • layer8 19 minutes ago

            There are legal definitions of advertising, I’m sure the courts will be able to figure it out.

            • AnthonyMouse 10 minutes ago

              The "legal definition of advertising" is the thing you have to write into the law you want to enact. If you can't answer the question as the proponent of the proposal then how is a judge expected to do it?

      • admadguy an hour ago

        Outside of US free speech isn't the carte blanche it is stateside. There are guardrails, there are limitations pretty much everywhere else. Even in the US This militant application is fairly recent, post 1980s.

      • mrob 43 minutes ago

        You don't need to ban advertising, you just need to ban paying for advertising. That doesn't harm free speech. When there's no money to be made the problem will sort itself out.

        • initramfs2 9 minutes ago

          That's gonna probably just create a bunch of loopholes or hacks like paying with favors instead of cash

          • mrob 6 minutes ago

            Loopholes can be addressed on a case-by-case basis. A solution being imperfect is not a good reason to leave the problem completely unaddressed.

      • WinstonSmith84 an hour ago

        I'm not following the relationship - because you'd have to pay, thus it's not "free" speech? It's hard to argue that having to pay a minimal fee (of let's say $1 per month) would be something against free speech. But the payment shall remain anonymous obviously.

      • whackernews 34 minutes ago

        What are you on about? Who’s speech? The speech of a massive multinational corporation? No thanks. I want the freedom to browse without getting pointless products shoved down my throat.

      • BrenBarn an hour ago

        I'd say the first amendment is due for an overhaul anyway for a variety of reasons. (Heck, the whole constitution is.)

      • Barrin92 an hour ago

        >How will you ban that without infringing on free speech

        You don't, but the EU doesn't need to care about American ideas of free speech. This is actually in some sense the biggest hurdle to all of this, the psychologically defensive posture that somehow assumes that on European territory this should even be a concern. Also as a sidenote this is even within America a kind of revisionist history, the 20th century had plenty of broadcasting and licensing rules. This unfettered, deregulated commercial environment is even in the US a creature of the last ~40-50 years, and those unchained companies, not unironically, then went on to convince everyone to defend that state of affairs given each opportunity.

    • iamacyborg 2 hours ago

      They already effectively banned the mechanism behind most online advertising with the GDPR, it’s just been really, really poorly enforced.

      • biztos an hour ago

        So much so that one wonders whether that was the point.

        Make a lot of noise about privacy, force massive spend in the general direction of the EU, fund a new layer of bureaucracy, and actually do nothing to harm the toxic business models that were nominally the impetus for all this. Because someone’s gotta pay for all this new “privacy” infrastructure…

    • yallpendantools an hour ago

      Ads per se are not evil. The motherfucker we'd want to shoot, however, is targeted advertising and especially those that rely on harvested user data.

      In a sense, I'm just agreeing with a fellow comment in the vicinity of this thread that said GDPR is already the EU's shot at banning (targeted) ads---it's just implemented piss-poorly. Personally formulated, my sentiment is that GDPR as it stands today is a step in the right direction towards scaling back advertisement overreach but we have a long way to go still.

      Ofc it's impossible to blanket ban targeted ads because at best you end up in a philosophical argument about what counts as "targeting", at worse you either (a) indiscriminately kill a whole industry with a lot of collateral casualties or (b) just make internet advertising even worse for all of us.

      My position here is that ads can be fine if they

      1. are even somewhat relevant to me.

      2. didn't harvest user data to target me.

      3. are not annoyingly placed.

      4. are not malware vectors/do not hijack your experience with dark patterns when you do click them.

      To be super clear on the kind of guy talking from his soapbox here: I only browse YT on a browser with ad blockers but I don't mind sponsor segments in the videos I watch. They're a small annoyance but IMO trying to skip them is already a bigger annoyance hence why I don't even bother at all. That said, I've never converted from eyeball to even customer from sponsor segments.

      I'd call this the "pre-algorithmic" advertising approach. It's how your eyeballs crossed ads in the 90s and IMO if we can impose this approach/model in the internet, then we can strike a good balance of having corporations make money off the internet and keeping the internet healthy.

      • ulbu an hour ago

        what if ads were displayed only on request? “hi, ad page, I need some shoes, let’s go!”

    • almostdeadguy an hour ago

      Can I get an amen.

  • sincerely 2 hours ago

    >The wording here is fascinating, mainly because they're effectively acting as arbiters of "vibes"

    This is not such an unusual thing in law, as much as us stem-brained people want legal systems to work like code. The most famous example is determining art vs pornography - "I know it when I see it" (https://en.wikipedia.org/wiki/I_know_it_when_I_see_it)

    • idiotsecant an hour ago

      Which is of course the only way it makes sense to write laws, since code can't model infinite reality.

      Not, at least, until our machine overlords arrive.

  • johannes1234321 an hour ago

    > The wording here is fascinating, mainly because they're effectively acting as arbiters of "vibes". They point to certain features they'd like them to change, but there is no specific ruling around what you can/can't do.

    The issue is: If you do a precise wording of what you don't want a lawyer will go through it wird by word and the company finds a way to build something which violated the spirit, but not the exact wording. By being more generic in the wording they can reach such cases and future development with very little oversight for later corrections and courts can interpret the intention and current state of art.

    There are areas where law has to be precise (calculation of tax, criteria for criminal offenses, permissions for authorities, ...), but in many cases good laws are just as precise as needed and as flexible as possible.

  • randomNumber7 2 hours ago

    Life is complex and beautiful and trying to regulate every possible outcome beforehand just makes it boring and depressing.

    • torlok 2 hours ago

      We should just let people with overwhelming amounts of money research and fund new ways to trick people's lizard brains into giving them even more money.

      • twoodfin an hour ago

        If you’re going to organize your society around the theory that humans don’t actually possess free will, you’re going to produce a fair number of outcomes that a classical liberal would find abhorrent.

      • replooda an hour ago

        People aren't lizards, however. You demonstrate that by engaging in the distinctly unlizardlike behavior of employing a false dichotomy to imply the opposite.

    • ApolloFortyNine an hour ago

      What it does is allow for selective enforcement, making it possible to go after any company at will.

      When rules are vague enough you can pretty much always find a rule someone is 'breaking' depending on how you argue it.

      It's why countries don't just have a single law that says "don't be evil".

      • idiotsecant an hour ago

        No, that's what case law is for. Modelling the zillion little details. One party claims something breaks a law another claims it doesn't, and then we decide which is true. The only alternative is an infinitely detailed law.

    • andybak 2 hours ago

      But how do you stop the boring and depressing - and abusive and manipulative parts?

      I'm not saying legislation is a good solution but you seem to be making a poetic plea that benefits the abusers.

      • saidinesh5 an hour ago

        >I'm not saying legislation is a good solution but you seem to be making a poetic plea that benefits the abusers.

        Only if you believe everyone else has no agency of their own. I think most people outgrow these things once they have something more interesting in their lives. Or once they're just bored.

        Back when this thing was new, everyone was posting pictures of every food item they try, every place they've been to etc.. that seems to slowly change to now where there are a lot more passive consumers compared to a few polished producers.

        If you're calling people delivering the content "abusers", what would you call people creating the content for the same machine?

        • andybak an hour ago

          I don't believe people have no agency.

          But I do believe we overestimate our own agency. Or more importantly society is often structured on the assumption that we have more agency then we actually do.

        • 2muchcoffeeman an hour ago

          because some people suffer from mental health issues and need help and encouragement to break these behaviours.

          And companies should not be allowed to predate on the vulnerable.

          • bdangubic 43 minutes ago

            where does it stop though? I suffer from cant-stop-eating-nutella but should we shut down ferrero? it is simply not possible to protect the vulnerable in a free society. any protection only gives power into the wrong hands and will eventually get weaponized to protect “vulnerable” (e.g. our kids from learning math cause some ruling party likes their future voters dumb)

      • randomNumber7 an hour ago

        I would say the core problem is that we lack a goal as society. If you only care about making money stuff like this happens regardless how many regulations you do.

  • SllX 43 minutes ago

    > It's important to note they aren't creating laws against infinite scrolling, but are ruling against addictive design and pointing to infinite scrolling as an example of it.

    If the EU passes a law that seems general but start giving out specific examples ahead of time, they’re outlawing those specific examples. That’s how they work, even if you read the law closely and comply with the letter of the law. And they’ll take a percentage of your global revenue while people shout “malicious compliance” in the virtual streets if they don’t get their way.

  • coffeemug 2 hours ago

    I thought about it for only a few seconds, but here is one way to do it. Have users self-report an "addiction factor", then fine the company based on the aggregate score using a progressive scale.

    There is obviously a lot of detail to work out here-- which specific question do you ask users, who administers the survey, what function do you use scale the fines, etc. But this would force the companies to pay for the addiction externality without prescribing any specific feature changes they'd need to make.

  • kawera an hour ago

    > having a few large companies to watch over is better than millions of small micro-niche ones

    Not necessarily. The consequences of a few bad micro-niche ones would be, well, micro.

  • Llamamoe 2 hours ago

    > I asked myself, "well what specific laws would I write to combat addictive design?".

    Only allowing algorithmic feeds/recommendations on dedicated subpages to which the user has to navigate, and which are not allowed to integrate viewing the content would be an excellent start IMO.

    • trhway 2 hours ago

      to me it isn't about addictive design, it is about infinite scrolling jerking/straining my eyes (and thanks to that strain, it brings me back to reality, and i immediately disconnect from the content thus avoiding whatever addiction it could have sucked me in).

      That actually makes me think that any page containing addictive design elements should, similar to cigarette warning, carry a blinking, geocities style, header or footer with "WARNING: Ophthalmologist General and Narcologist General warn about dangers of addictive elements on this page".

  • lukan 2 hours ago

    Assuming it was "just" about banning infinite scrolling. Not saying it is a good idea, but right now I cannot think of a legitimate use case where you would need it, unless your goal is engagement.

    • saidinesh5 an hour ago

      Or just help you avoid clicking next next while searching for something you want.

      Although there is a special place in hell for those who put a website options for customer care at the bottom of an infinite scrolling page...

    • rolph 2 hours ago

      a webgame or a document browser, e.g. side scrollers, topdown/bottom up scroller, continuous page view.

    • Yiin 2 hours ago

      I like to scroll my logs w/o pagination

      • lukan 2 hours ago

        But they ain't infinite (I assume). Maybe long, but finite. That is a big difference as it still gives meaning to the scrollbar. Infinite scroll is endlessly adding new content so you simply cannot scroll to the bottom.

        • nradov a minute ago

          I dunno, have you tried? Maybe you just need to scroll faster.

        • c7b an hour ago

          Technically, infinite scroll is of course finite, too. Unless it adds newly created content, but if you count that as infinite then logs can be infinite too.

          That's exactly why you don't write legislation to ban infinite scroll but 'addictive' design. Then it's ultimately up to the courts to decide, and they have the necessary leeway to judge that journalctl -f isn't addictive but TikTok is, even if they both use a version of infinite scroll.

        • rolph 2 hours ago

          if your systemlog is very active or very verbose, this will happen.

          i do get the idea though. abusive infinate scroll games/exploits, the compulsion to "finish" the feed.

  • asdfman123 2 hours ago

    > My initial reaction was that this was a terrible precedent

    These laws are harsh... but, as much as I hate to say it, the impact social media has had on the world has been worse.

  • spwa4 4 hours ago

    I wouldn't worry about that. You're ignoring politics, and what this actually is. If the EU had a real problem with addictive designs and social media the time to move against it was of course 10+ years ago. They do not intend, not even remotely, to sabotage the profit machines that those companies are, they just want political weapons against the companies. The intention here is not to cure addiction, destroy profits, the intention is to use economic power to achieve political ends. The EU is built on this, it just didn't use to involve that many private companies.

    Like most famous EU laws, this is not a law for people. Like the Banking regulations, the DMA, the GPDR, the AI act, this law cannot be used by individuals to achieve their rights against companies and certainly not against EU states, who have repeatedly shown willingness to use AI against individuals, including face recognition (which gets a lot of negative attention and strict rules in the AI act, and EU member states get to ignore both directly, and they get to allow companies to ignore the rules), violate GPDR against their own citizens (e.g. use medical data in divorce cases, or even tax debt collection, and they let private companies ignore the rules for government purposes (e.g. hospitals can be forced report if you paid for treatment rather than pay alimony, rather than pay your back taxes)). The first application of the GPDR was to remove links about Barrosso's personal history from Google.

    These laws can only be used by the EU commission against specific companies. Here's how the process works: someone "files a complaint", which is an email to the EU commission (not a complaint in the legal sense, no involvement of prosecutors, or judges, or any part of the justice system of any member state at all). Then an EU commissioner starts a negotiation process and rules on the case, usually imposing billions of euros in fines or providing publicly-backed loans (in the case of banks). The vast, vast, vast majority of these complaints are ignored or "settled in love" (French legal term: the idea is that some commission bureaucrat contacts the company and "arranges things", never involving any kind of enforcement mechanism). Then they become chairman of Goldman Sachs (oops, that just happened once, giving Goldman Sachs it's first communist chairman, yes really. In case you're wondering: Barrosso), or join Uber's and Salesforce's executive teams, paid through Panama paper companies.

    In other words: these laws are not at all about addictive design, and saving you from it, they're about going after specific companies for political means. Google, Facebook, Goldman Sachs, ...

    Ironically the EU is doing exactly what Trump did with tariffs. It's just that Trump is using a sawed-off shotgun where the EU commission is using a scalpel.

    • wasabi991011 3 hours ago

      > If the EU had a real problem with addictive designs and social media the time to move against it was of course 10+ years ago.

      Addictive designs and social media have changed a lot in the last 10 years, for one. But more importantly, there's no statute of limitation on making laws.

    • tehjoker 3 hours ago

      You are in all likelihood correct, it's the more realpolitik reading of it. One other more charitable interpretation would be that the EU was under the US's thumb so they never took action, but now that there is some more separation, they are willing to act against these design patterns. It's probably some combination of both elements, weighting each according to how cynical you are, and high cynicism is justified.

    • Aarchive 3 hours ago

      > Like the Banking regulations, the DMA, the GPDR, the AI act, this law cannot be used by individuals to achieve their rights against companies

      Of course the GDPR gives individuals rights, counter example:

      > The first application of the GPDR was to remove links about Barrosso's personal history from Google.

      • drnick1 2 hours ago

        The GDPR is a joke. Such a law should have prevented companies from collecting data in the first place. All we got are annoying pop-ups that do nothing for our privacy.

    • ginko 2 hours ago

      Is it really so hard for you people to imagine that MAYBE, there's politicians that see what social media look like these days and think they might want to do something against that?

      The fact that all of these companies aren't European certainly doesn't help, but if you think this and GDPR, DMA etc. are purely schemes to milk foreign companies then you've been drinking way too much cynicism juice.

    • foldr 3 hours ago

      > These laws can only be used by the EU commission against specific companies.

      In the UK at least, the GDPR was incorporated into UK law (where it remains, essentially unmodified, even after Brexit). So it is certainly not necessary to get the EU commission involved to enforce the law. In the UK, the ICO is the relevant regulator. There are other national regulators that enforce the GDPR, such as the French CNIL.

    • jamestest2e4p6x 3 hours ago

      One of the best replies on hackernews in years. Hear. Hear.

      The EU realized they can extort the US big tech. The EU will now just focus on laws and taxing (the war in Ukraine isn't their problem). And frankly, we should just ignore EU laws in the US.

      • theshackleford 2 hours ago

        And the rest of the world should ignore US laws. Drug law, copyright law and of course, patent law. Let's throw it all in the bin, where it belongs.

    • JoshTriplett 2 hours ago

      > They do not intend, not even remotely, to sabotage the profit machines that those companies are

      I think you are projecting values on entities that don't share those values. I don't think they'd have any problem destroying a pile of companies and not enabling replacements; they are not pro-business, and they have not shown a history of regulating in a fashion that's particularly designed to enable home-grown EU businesses. Predictability and consistency of enforcement are not their values, either. They don't seem to have any problem saying "act in what we think the spirit of the law is, and if you think you can just understand and follow the letter of it we'll hurt you until you stop".

  • 1vuio0pswjnm7 an hour ago

    "The wording here is fascinating, mainly because they're effectively acting as arbiters of "vibes"."

       Wikitionary (2026)
       Noun
       vibe (plural vibes)
        1. (informal, originally New Age jargon, often in the plural) An atmosphere or aura felt to belong to a person, place or thing. [c. 1960s]
poncho_romero 4 hours ago

I hope this goes through. Trillion dollar companies are waging a war on our attention, using everything at their disposal to make these apps addictive. It isn't a fair fight and the existence of infinite feeds is bad both for people and democracy. Regulating consumer products that cause harm to millions is nothing new.

  • erxam 4 hours ago

    I do so too. Dark patterns should never be acceptable.

    The amount of paid shills opposing this is a good indicator that it's the right move.

  • tokyobreakfast 4 hours ago

    > Trillion dollar companies are waging a war on our attention, using everything at their disposal to make these apps addictive.

    Or you could just shut the phone off and/or not install the app. It's a simple solution, really, and one that is available at your disposal today at no cost.

    • ahhhhnoooo 4 hours ago

      Just stop using heroin. Just stop eating fast food. Just stop going to the casino. Just don't smoke anymore.

      We know plenty of things are quite bad for us, and yet we find them difficult to stop. Somewhat famously difficult to stop.

      I think telling people, "just don't..." trivializes how difficult that is.

      • tokyobreakfast 4 hours ago

        It's a phone. Put it in the trash. You will not go through physiological withdrawal symptoms.

        The amount of people in here right now clamoring for legislation to keep them away from electronics which they themselves purchased is mind-bogglingly insane.

        • ahhhhnoooo 3 hours ago

          Oooooof. Can I recommend you spend some time developing some empathy?

          The world is complicated. People's lives are complicated (and often meditated by their phones). People's emotional and social wellbeing is complicated, and simply ghosting all your social groups on a random Tuesday is likely to cause significant problems.

          • randomNumber7 2 hours ago

            It's already annoying to buy drugs just because some % of people get too addicted. Now you also want to forbid doomscrolling?

            • happytoexplain 2 hours ago

              Yes. To be clear, the implication of this comment is that you would like to deregulate addictive drugs...?

              • randomNumber7 an hour ago

                If ~20% of users get an addiction problem I think its not that clear it should be forbidden for everyone.

                If basically everyone who takes it for a while gets addicted and dies of course it should be forbidden.

                So I would argue that cigaretts should not be allowed but we could discuss cocaine.

          • tokyobreakfast an hour ago

            Empathy? For the doomscrollers?

            Please tell me you're trolling, Mr. 6-day-old Account, I'll feel better.

            If "scrolling == heroin" is the comparison we're working with here, then SF, Seattle, Portland, and Vancouver BC are living examples that empathy doesn't work.

            • happytoexplain an hour ago

              Why write like this? This is what sick internet communities look like. Mocking people for their account age, advocating for hating people for the sin of being addicted to social media. This is antisocial behavior, and we should do everything in our power to eject it from the small remaining pockets of sanity on the internet.

              • tokyobreakfast 12 minutes ago

                If we weren't meant to judge someone for his account age, it wouldn't show up in green.

                Social media addiction is a mental illness worthy of public mockery. Imagine if alcoholism could be cured by putting your phone in a drawer.

                Next time I see a guy in a doorway with a needle sticking out of his arm I'll be sure to tell him, "I know how you feel, I can't stop scrolling through Instagram sometimes."

                Enough with the melodrama. Grow up.

        • danny_codes 2 hours ago

          The brain is part of your physiology. And people do go through withdrawal symptoms when they stop using social media that’s been designed for addiction.

        • happytoexplain 4 hours ago

          This is unrealistic.

          • tokyobreakfast 4 hours ago

            It's unrealistic to not install TikTok?

            Laws are not created to be malleable about the population's trivial mental illnesses.

            We don't need new laws on the books because some people are incapable of turning their phones off. They have addictive personalities and will fulfill this by other means, while everyone high-fives claiming success.

            • ahhhhnoooo 3 hours ago

              For many people, it is unrealistic to uninstall Facebook, Twitter, YouTube, TikTok, Reddit, Instagram, Bluesky, whatever the fuck else all at the same time.

              I'm proud of you that you are as disconnected as you are. I'm the same -- ditched my addictive social media accounts back in like 2011 -- but not everyone is like us.

              • chickensong 2 hours ago

                > but not everyone is like us

                There will never be anything close to uniformity, so we must decide if we cripple freedom to protect the weak while increasing bureaucracy and authoritarianism, or allow natural selection to take its course while improving treatment of symptoms.

                I'm empathetic to the struggle of addiction, which is a real and terrible thing, but I don't think we should create vague nanny laws as a solution. Even if you're an addict, personal responsibility is still a thing.

                • TFYS 2 hours ago

                  > allow natural selection to take its course while improving treatment of symptoms.

                  I have a feeling natural selection will take its course at the level of nations, with nations that do protect their weak surviving and the ones that let profit extractors exploit and abuse theirs dying off.

                  • kbelder an hour ago

                    Darwinism exists at the level of nations, but I think you may have the outcome exactly backwards.

                • happytoexplain 2 hours ago

                  >cripple freedom to protect the weak

                  This is an exaggeration intended to provoke.

                  >allow natural selection to take its course

                  This is hideous.

                  >I'm empathetic to the struggle of addiction

                  You are very strongly implying that this is untrue.

                • ImPostingOnHN 17 minutes ago

                  > we must decide if we cripple freedom to protect the weak

                  Well, we do want to protect the weak (that's a function of society, after all), and I'm totally okay with removing infinite scrolling from social media apps (or "crippling freedom" as you put it). I don't see any significant benefit it provides to individuals or society. Indeed, it has a negative impact on both. So it sounds like a win/win.

            • happytoexplain 44 minutes ago

              Don't put words in my mouth. I called your comment unrealistic, holistically.

        • ben_w 4 hours ago

          > It's a phone. Put it in the trash.

          Dude, it's 2025.

          A few years ago, I accidentally left my phone at home when I went to work, and when I arrived I found that because I no longer had my 2FA device, I couldn't do any work until I went home again and picked it up.

          I'm fine without doomscrolling. I've gone from the minimum possible service with internet, to pure PAYG with no internet, and I'm fine with that. But society has moved on, and for a lot of people, phones are no longer an option.

          And for a meaningful fraction of people, somehow, I don't get it either, TikTok is the news. Not metaphorically, it's actually where they get news from.

          • tokyobreakfast 4 hours ago

            > Dude, it's 2025.

            Actually, it's 2026 and has been for six weeks.

            > A few years ago, I accidentally left my phone at home when I went to work, and when I arrived I found that because I no longer had my 2FA device, I couldn't do any work until I went home again and picked it up.

            Sounds like a personal problem. There are many other 2FA authenticators available. Yubikey, TOTP tokens, smart cards, etc. Using a smartphone (which can lose power at any time) for critical authentication was a silly idea to begin with. I would refuse anything work-related on my personal phone.

            • ben_w 3 hours ago

              > Actually, it's 2026 and has been for six weeks.

              D'oh. But fair.

              > There are many other 2FA authenticators available.

              Specified by job, so no choice in this matter.

              > I would refuse anything work-related on my personal phone.

              Quite reasonable as a general rule, though my then-employer only required the 2FA app and nothing else, and in this case it would've just meant "get an additional phone".

            • sensanaty 2 hours ago

              We were literally not given the choice in the matter, in the case of $JOB. Plenty of people complained about having to use their phones to access the buildings, but that was the policy.

              I suspect the next thing you're going to say is along the lines of "then just switch jobs", though.

              • Izkata 2 hours ago

                > I suspect the next thing you're going to say is along the lines of "then just switch jobs", though.

                I mean even that might not work out. We just switched to MS Teams last year and Microsoft uses a push-based app, not TOTP or other offline keys like we'd used before. And Teams just seems to be getting more popular...

            • theshackleford 2 hours ago

              > I would refuse anything work-related on my personal phone.

              What a wonderful privileged position you hold. If only everyone could afford to tell their employer to pound sand in the same heroic manner you have undertaken.

              So brave.

    • baq 4 hours ago

      Engineering addiction should be a punishable offense. It already is if you’re a chemist.

    • happytoexplain 4 hours ago

      "Just" is the all time champion weight lifter of the English language.

    • manuelmoreale 4 hours ago

      You could say that about literally every single type of addictive behavior present on the face of the planet. You could just stop smoking and/or not buying cigarettes. You could just stop drinking and/or stop buying alcohol. It's a completely pointless observation. There's a reason why these are addictions.

    • kelseyfrog 4 hours ago

      Drug stores should stock morphine available without age restriction and if you don't want it, just don't buy it.

    • sensanaty 2 hours ago

      The whole point is that these companies are spending a lot of cash making sure that their products are as addicting as possible to as many people as possible, so "just" shutting the phone off isn't a viable strategy.

      It's as idiotic a statement as saying "Just stop smoking" around the time when big tobacco was lobbying politicians and bribing scientists and doctors to straight up lie about the deleterious effects of tobacco. It's engineered in such a way as to make it basically impossible for a large swathe of the population to "just not use" the apps.

    • 2OEH8eoCRo0 2 hours ago

      Or the people can decide how their society functions.

      This learned (or lobbied) helplessness of never changing any laws and we are just stuck with this way of life is silly.

tsoukase 21 minutes ago

The hunt has started: EU burocracy vs TK. In the past EU has rarely directly attacked a single company with so specific points. But anytime they remained consistent and dedicaded to their target and usually won. It just took a long time (from a few years till decades). The only time they lost a policy was at stopping summer-time switch which was cancelled when Covid started.

They avoid to mention the rest of social media platforms, which happen to be US based. It seems they choose a single quick and easy China-based target more like an experiment to decide for the rest. The key point is when: either the current kids will experience it or those that are not yet born.

OGEnthusiast 4 hours ago

Given how badly scrolling has cooked the brain of the average American, seems like a smart thing for the EU to ban.

lemoncookiechip 2 hours ago

This comes from the same EU that's wholeheartedly embracing gambling across their member states, gambling mind you that children can just as easily jump into with their phones and some will, but devastating for grown-ups just as much.

They're not alone in this by any means, America has also opened their doors for all forms of gambling like Kalshi which now even sponsors news networks of all things.

The EU has this disconnect with the things they push, which makes sense considering their size and the speed at which it moves. One example that comes to mind is how they're both pushing for more privacy online while also pushing for things such as chat control which is antithetical to privacy.

Does social media need regulating? Yeah. Is infinite scrolling where they should be focusing? Probably not, there's more important aspects that should be tackled and are seemingly ignored.

GaryBluto an hour ago

The EU's mission statement seems to be to make the internet as difficult to legally utilize as possible.

I'm interested to see what measures people will use to get around the increasingly bizarre restrictions. Perhaps an official browser extension for each platform that reimplements bureaucrat-banned features?

linuxdude314 4 hours ago

This sounds like a type of insanity. Why would anyone care about something like this to the degree they feel like expressing the opinion publicly let alone in a political regulatory body is beyond me.

Whatever happened to freedom?

  • ktm5j 4 hours ago

    Maybe you're not the type of person who's struggled with addiction, but it can do awful things to you. Yes, including being addicted to scrolling social media. It screws with your head to the point where you don't know how to live in the moment anymore.

    IMO it's a feature that's not valuable enough to justify the fact that it contributes to poor quality of life for people who can't put it down.

    • randomNumber7 2 hours ago

      The first step to get on track in life is to stop blaming the outside for all problems. Yes some people had really bad luck but in the end you can only change yourself.

      • MrScruff an hour ago

        I suspect there's not a huge amount of overlap between those who would like this banned and those who are targeted by it.

  • Rygian 4 hours ago

    > Why would anyone care about something like this ...

    Because it is a dangerous addiction [1] with recognised adverse effects on human health. Like sugar, tobacco, or drugs.

    [1] https://news.ycombinator.com/item?id=46959832

    • rockskon 4 hours ago

      While I agree it's not a net positive, I find it dangerous to equate all addictions.

      • Forgeties79 4 hours ago

        He’s not equating all addictions beyond saying they are all addictions and should be treated as such.

        • rockskon 4 hours ago

          But that's the problem - different substances require different solutions.

          You reduce sugar intake, not eliminate it.

          You eliminate cocaine intake, not just reduce it.

          Treating social media design as equal to something that can kill people in excess unnerves me.

          • ben_w 4 hours ago

            > Treating social media design as equal to something that can kill people in excess unnerves me.

            As it should, because there's a really obvious "slippery slope" argument right there.

            But… it can kill people.

            There is a certain fraction of the population who, for whatever reason, can be manipulated, to the point of becoming killers or of causing injury to themselves. Social media… actually, worse than that, all A/B testing everywhere, can stumble upon this even when it isn't trying to (I would like to believe that OpenAI's experience with 4o-induced psychosis was unintentional).

            When we know which tools can be used for manipulation, it's bad to keep allowing it to run unchecked. Unchecked, they are the tool of propagandists.

            But… I see that slippery slope, I know that any government which successfully argues itself the power to regulate this, even for good, is one bad election away from a dictatorship that will abuse the same reasoning and powers to evil ends.

          • xracy 4 hours ago

            It looks to me like you're adding the conflation to "all addictions" because you can clearly distinguish between "sugar" and "cocaine" as both forms of addictions.

            Why would you not be willing to include "scrolling" as another form of addiction? Just because it's labeled the same way you yourself are demonstrating that we handle that in different ways.

            Social Media is being treated as "sugar" in this instance instead of as "cocaine".

    • PlatoIsADisease 4 hours ago

      Lets do the nanny state!

      (As I get older, unironically. I want my productive worker bees to be drug free, addiction free, enjoying simple pleasures that do not put me at risk. They pay Social Security. Everything is nice and safe. Freedom? Yeah no thanks, get to work and pay your taxes.)

      • ekjhgkejhgk 4 hours ago

        The thing is, why do you care? We like it this way. These companies are a cancer and they should be erradicated.

        You think that attacking these horrible companies is bad for our freedoms, we think our freedoms are fine with it.

      • pixl97 4 hours ago

        I mean, lets do the opposite where a large corporation gets people intentionally addicted to drugs and then bilks them for every penny they have until they are husks. Remember, free market comes first!

      • rendx 4 hours ago

        Thank you from talking about the Holy Freedom, my brother. Looking forward to enjoying further freedoms thanks to laws that protect me from behavior that makes me unfree and in need to constantly control me and my surroundings!

  • rendx 4 hours ago

    > Whatever happened to freedom?

    Freedom from, or freedom to?

        ‘Freedom does not consist in doing what we want, but in overcoming what we have for an open future; the existence of others defines my situation and is the condition of my freedom. They oppress me if they take me to prison, but they are not oppressing me if they prevent me from taking my neighbour to prison.’ -- Simone de Beauvoir
  • danny_codes 2 hours ago

    We live in a society. We chose rules that we think will make society better. Freedom is meaningless without context. Freedom to doomscroll or freedom from doomscrolling. American propaganda really likes to divorce the concept from reality.

  • happytoexplain 4 hours ago

    >Why would anyone care about something like this to the degree they feel like expressing the opinion publicly

    Why would anyone publicly express any negative opinion about the effects of doomscrolling? I don't think I'm uncharitably paraphrasing, right?

  • Jon_Lowtek 4 hours ago

    Social Media companies have actively and intentionally tried to make their products more addicting... now they have to face the very obvious consequences of that decision.

  • sensanaty 2 hours ago

    Out of curiosity, do you or have you ever worked for one of the FAANGs?

  • scottscambaugh 4 hours ago

    Have you been under a rock the past 15 years?

  • mytailorisrich 4 hours ago

    We have great freedoms in Europe. We just need to apply in advance with our detailed plan, in three copies and the Commission will decide whether to deny our application or to deny it and fine us for unhealthy thoughts, too.

    Sarcasm now, but maybe what the near future will look like...

    More to the point: this is indeed a massive overreach with the Commission being the police, judge, jury, and executioner... what could go wrong? Exactly what we are seeing is taking shape, precedent by precedent.

  • solumunus 4 hours ago

    Why would someone care about a destructive addiction that's plaguing the lives of the majority of the planet, leading to mental health issues and proliferating massive levels of misinformation. I wonder. Freedom to be manipulated by algorithms, yay!

  • slopusila 4 hours ago

    it turns out that all those jokes about EU regulating the curvature of the cucumber were on to something

  • pixl97 4 hours ago

    >Whatever happened to freedom?

    Turns out it was a big lie you've told yourself so you can let the rich and powerful get away with atrocities.

    Hey, we all have free speech, it's just that I can buy a whole lot more of it than you can.

peterisza 4 hours ago

They should move to kill the cookie popup

  • mcny 4 hours ago

    You don't have to have a cookie popup if you don't do stupid stuff. Don't use anything other than strictly necessary cookies and you are good to go.

    Disclaimer: I anal and this is not legal advice.

    • rpdillon 4 hours ago

      Having worked at multiple companies and talked to multiple legal teams about this, they tend to be very conservative. So the guidance I've gotten is that if we store any information at all on the person's computer, even to know whether they've visited the site before, we still need a cookie banner.

      Basically, the law created enough fear among the lawyers that software developers are being advised to include the cookie banner in cases where it isn't strictly needed.

      • norman784 4 hours ago

        But it should not be obnoxious, look at steam how is a small banner with two simple actions, vs all other cookie banners.

        • rpdillon 4 hours ago

          Agreed! Many sites don't actually comply with the GDPR because they don't provide simple tools to control the cookies and instead force you through a flow. Part of my gripe with the law is the way those violations are not being systematically cited.

      • dheera 2 hours ago

        If I see a cookie banner I often bounce.

        You'd have much better retention rates if you don't cover up the content the viewer is trying to view.

        How would you like it if I shoved a banner in your face the moment you walked into a store and forced you to punch a hole in it in order to view items on the shelves?

      • rendx 4 hours ago

        So? You're not arguing that we should get rid of 'reasonable' laws out of misinterpretations of them, are you?

        • rpdillon 4 hours ago

          Laws should be evaluated on the effect they actually have on society, rather than the effect that we wish they had on society. I am very critical of laws that fail this test, and I think they should be updated to improve their performance. We want the right outcome, not the right rules.

      • stephenr 4 hours ago

        > even to know whether they've visited the site before

        So uh, don't do that.

        You don't need to notify if you use cookies for required functionality like login sessions or remembering a functional setting.

        If you're tracking whether they're returning or not your activity is exactly the kind of behaviour the rule is covering because, in legal terms, it's skeezy as fuck.

        • rpdillon 4 hours ago

          It's a site where they log in and we store a cookie.

          • rendx 4 hours ago

            "Strictly necessary cookies — These cookies are essential for you to browse the website and use its features, such as accessing secure areas of the site. Cookies that allow web shops to hold your items in your cart while you are shopping online are an example of strictly necessary cookies. These cookies will generally be first-party session cookies. While it is not required to obtain consent for these cookies, what they do and why they are necessary should be explained to the user."

            https://gdpr.eu/cookies/

            • rpdillon 3 hours ago

              Right, and then the legal teams tell me they don't care, and we should put up the cookie banner anyway. I feel like you didn't read my original comment.

              • sensanaty 2 hours ago

                That just means your legal team is lazy or incompetent. I work for a massive company that handles extremely sensitive PII and we don't have a cookie banner, because we don't need to have a cookie banner. GitHub doesn't have one, Gitlab doesn't have one.

        • shadowgovt 4 hours ago

          > You don't need to notify if you use cookies for required functionality like login sessions or remembering a functional setting

          Nobody wants to be the EU test case on precisely how "required functionality" is defined. Regardless of what the plaintext of the law says, it should be self-evident that companies will be more conservative than that, especially when the cost is as low as adding one cooke banner and tracking one preference.

    • tikkabhuna 2 hours ago

      Yep. GitHub wrote a blog post on removing their cookie banner years ago.

      https://github.blog/news-insights/company-news/no-cookie-for...

      • kbelder an hour ago

        >At GitHub, we want to protect developer privacy, and we find cookie banners quite irritating, so we decided to look for a solution. After a brief search, we found one: just don’t use any non-essential cookies. Pretty simple, really.

        Go to that link, these are the cookies it writes (at least for me):

            * _ga
            * _gcl_au
            * octo
            * ai_session
            * cfz_adobe
            * cfz_google-analytics_v4
            * GHCC
            * kndctr_
            *_AdobeOrg_identity
            * MicrosoftApplicationsTelemtryDeviceId
            * OptanonConsent
            * zaraz-consent
        
        
        Some are from github.blog, some are from the cloudflare.com hosting. Not sure how the laws apply to that. But obviously there's several analytics cookies.
      • Devorlon 2 hours ago

        I get a cookie banner accessing that page.

    • nozzlegear 4 hours ago

      Don't several of the EU's own government information websites use cookie popups?

    • dathinab 4 hours ago

      if you don't track users you don't need GDPR consent dialogs

      I think in the past you still needed some info box in the corner with a link to the data policy. But I think that isn't needed anymore (to be clear not a consent dialog, a informational only thing). Also you can without additional consent store a same site/domain cookie remembering you dismissing or clicking on it and not showing it again (btw. same for opting out of being tracked).

      But there are some old pre-GDPR laws in some countries (not EU wide AFIK) which do require actual cookie banners (in difference to GDPR consent dialogs or informational things). EU want them removed, but politic moves slow AF so not sure what the sate of this is.

      So yes without checking if all the older misguided laws have been dismissed, you probably should have a small banner at the bottom telling people "we don't track you but for ... reasons .. [link] [ok]" even if you don't track people :(. But also if they haven't gotten dismissed they should be dismissed very soon.

      Still such a banner is non obnoxious, little annoying (on PC, Tablet, a bit more annoying on Phone). And isn't that harass people to allow you to spy on them nonsense we have everywhere.

  • prmoustache 4 hours ago

    It is up to the websites to do that, and to the users to boycott those websites showing cookie popups.

    • idle_zealot 4 hours ago

      The regulatory body could clarify that a DO NOT TRACK header should be interpreted as a "functional/necessary cookies only" request, so sites may not interrupt visitors with a popup modal/banner if it's set.

  • ben_w 4 hours ago

    Just so long as that means killing all the tracking, not just going back to hiding it.

  • dathinab 4 hours ago

    ahhhh, every time the same discussion

    1. GDPR consent dialogs are not cookie popups, most things you see are GDPR consent dialogs

    2. GDPR consent dialogs are only required if you share data, i.e. spy on the user

    3. GDPR had from the get to go a bunch of exceptions, e.g. you don't need permission to store a same site cookie indicating that you opted out of tracking _iff_ you don't use it for tracking. Same for a lot of other things where the data is needed for operation as long as the data is only used with that thing and not given away. (E.g. DDOS protection, bot detection, etc.)

    4. You still had to inform the user but this doesn't need any user interacting, accepting anything nor does it need to be a popup blocking the view. A small information in the corner of the screen with a link to the data policy is good enough. But only if all what you do falls under 3. or non personal information. Furthermore I think they recently have updated it to not even require that, just having a privacy policy in a well know place is good enough but I have to double check. (And to be clear this is for data you don't need permission to collect, but like any data you collect it's strictly use case bound and you still have to list how its used, how long stored etc. even if you don't need permissions). Also to be clear if you accept the base premise of GDPR it's pretty intuitive to judge if it's an exception or not.

    5. in some countries, there are highly misguided "cookie popup" laws predating GDPR (they are actually about cookies, not data collection in general). This are national laws and such the EU would prefer to have removed. Work on it is in process but takes way to long. I'm also not fully sure about the sate of that. So in that context, yes they should and want to kill "cookie popups". That just doesn't mean what most people think it does (as it has nothing to do with GDPR).

  • kuerbel 4 hours ago

    Kill cookie pop up dark patterns*

    • saithir 4 hours ago

      But that would require directing the anger at specific companies (and their 2137 ad partners) rather than at an easy target of the banana-regulating evil authority.

      Sadly whenever this kind of discussion pops up it's usually a very unpopular take.

  • bubblewand 4 hours ago

    Simply banning most forms of advertising would be extremely welcome and might largely solve the cookie-popup issue, too.

  • DarkUranium 2 hours ago

    Note that, back when it started (pre-GDPR cookie banners), this was pure malicious compliance in 90% of cases.

    Most sites didn't need a banner. Even post-GDPR, many use-cases don't need one.

  • gib444 4 hours ago

    Well then where would be the incentive to download apps/not clear your cookies...? :-)

  • peterisza 4 hours ago

    and then the inventor should go to prison along with the guys who design the UI of microwave ovens (joke)

booleandilemma 7 minutes ago

Here here. Nothing is infinite except for God, I say.

observationist 2 hours ago

How many days before the only legal social media in the EU is the official government run platform?

graemep 4 hours ago

Its addictive design in general, but only for Tik-tok. If it works and is applied to others it will be the best thing the EU has ever done.

mocmoc 4 hours ago

Forcing designs on companies... wtf is going on here

  • ben_w 4 hours ago
  • lksaar 2 hours ago

    This is pretty normal? I work for a company that develops lab machines and we have a bunch of designs we have to follow:

    ISO 12100 (Safety of Machinery): Sets general, fundamental principles for design, risk assessment, and reduction (Type A standard).

    ISO 13849-1 (Safety-Related Parts of Control Systems): Defines performance levels and categories for safety-related components (Type B standard).

    ISO 13850 Safety of machinery – Emergency stop function – Principles for design

    And that's just some of them.

  • simlevesque 4 hours ago

    Companies are part of society and we have a rule-based society.

    • RiverCrochet 2 hours ago

      Imagine a society that had rules on the designs of haircuts, and punishments to enforce those rules.

      • danny_codes 2 hours ago

        Except people aren’t addicted to haircuts and presumably don’t spend 8 hours a day staring at their hair in the mirror.

        • RiverCrochet 2 hours ago

          I should be able to stare at my phone 8 hours a day without government interference if I want to. No one is holding me at gunpoint. It's my phone and it doesn't hurt anyone else.

  • manuelmoreale 4 hours ago

    I mean, clearly the companies at the top can't be trusted to do what's in the best interests of the users. So at some point someone has to do something. If this is the correct something that remains to be seen.

  • mplewis 4 hours ago

    is this your first year on the internet?

puppycodes 4 hours ago

Facinating that they landed on infinite scrolling as the problem to spend time and energy on instead of all the other things happening online that have an impact on society.

Genuinely curious about the actual data on this.

Does anyone have a link to a reputable, sizable study?

tokyobreakfast 4 hours ago

I see some synergy between this and the "iOS keyboard sucks" thread. Maybe they can regulate that next.

I'm curious how they plan to pretend to enforce this. Will you need a loisence to implement infinite scroll?

coldtea 10 minutes ago

Oh, no, this will kill all slop innovation!

econ an hour ago

Early on in the internet age it somewhat bothered me that every page on the www either acts like it is the first thing one reads on a topic or assumes great knowledge of the subject. With nothing in between.

Wondering about a technical solution I couldn't find anything besides fold out explanations and links to explain jargon. Neither would really bridge the gap.

One obvious theory was to keep track of what the user knows and hide things they don't need or unhide things they do. This is of course was not acceptable from a privacy perspective.

Today however you could forge a curriculum for countless topics and [artificially] promote a great diversity of entry level videos. If the user is into something they can be made to watch more entry level videos until they are ready for slightly more advanced things. You can reward creators for filling gaps between novice and expert level regardless of view count.

Almost like Khan academy but much slower, more playful and less linear.

Imagine programming videos that assume the reader knows everything about each and every tool involved. The algorithm could seek out the missing parts and feed them directly into your addiction or put bounties on the scope.

relaxing 24 minutes ago

Good. Infinite scrolling is a scourge. Give me back my time ordered feed that if I navigate away stays on the page where I left off.

pedroma 3 hours ago

Looks like the EU can just get a feature flag to use pagination or a "Load More" button? Doesn't seem as big of a deal as enforcing USB-C.

Though if it applies to the YouTube, seems annoying when trying to find a video to watch. I usually trigger a few infinite scrolling loads to look for videos.

And I assume they'd have to specify a maximum number of items per page, or else devs could just load a huge number of items up front which would technically not be infinite scrolling but enough content to keep someone occupied for a long time.

randomNumber7 2 hours ago

Next: Gaming company sued because a game is fun to play.

Lorin 33 minutes ago

As long as this doesn't create yet another cookie popup UX nonsense we've ended up with...

phendrenad2 9 minutes ago

[delayed]

tartoran 2 hours ago

This was long overdue. I hope killing other dark patterns that feast on attention or hunt on flaws in human psychology follow. However, my only concern is how this will be taken care of. I hope they learned something from the GDPR fiasco.

avaer 4 hours ago

I admire the EU's attempts at things like the cookie law, age verification, and tackling the addictiveness of infinite scrolling, but the implementation is pure theater.

Trackers have much more effective techniques than "cookies", kids trivially bypass verification, and designers will make a joke of tell me you have infinite scrolling without telling me you have infinite scrolling. When you are facing trillions of dollars of competition to your law, what do you think is going to happen?

Maybe if there was an independent commission that had the authority to rapidly investigate and punish (i.e. within weeks) big tech for attempting engagement engineering practices it might actually have some effect. But trying to mandate end user interfaces is wasting everyone's time putting lipstick on a pig.

ZoomZoomZoom 4 hours ago

Dunno about using legislative moves, but yes please. The stupidest solution to a problem no one had. Moving layouts, unreachable footers, no or unsatisfactory indication of one's position.

All just to remove navigation clicks no one minded and reduce server loads, in exchange for users suffering laggy lazy loading (or, what a hate-inducing pattern!) inability to preload, print, search or link.

Funes- 2 hours ago

From another article:

>"Social media app TikTok has been accused of purposefully designing its app to be “addictive” by the European Commission, citing its infinite scroll, autoplay, push notification, and recommendation features."

All of these have immediate and easy replacements or workarounds. Nothing will substantially change (for the better; maybe it does for the worse, even).

Moreover, "purposefully designing something to be addictive" (and cheap to make) is the fundamental basis of late stage capitalism.

somewhereoutth 4 hours ago

Infinite scrolling combined with the algorithmic feed is the real nasty.

Feeds should be heavily regulated, effectively they are a (personalized!) broadcast, and maybe the same strictures should apply. Definitely they should be transparent (e.g. chronological from subscribed topics), and things like veering more extreme in order to drive engagement should be outlawed.

badpun 4 hours ago

Would it affect HackerNews? The list of topics on the main page is a form of infinite scroll.

dheera 2 hours ago

> We value your privacy

> We use cookies and other technologies to store and access personal data on your device

Evidently you don't value privacy.

gib444 4 hours ago

I don't know how the EU has time for this kind of thing right now. Honestly

slopusila 4 hours ago

another cookie warning disaster incoming

hopefully AI will wake them up and save us from all this nonsense

spiderice 4 hours ago

Jesus the EU is becoming a dystopian nightmare.

  • uxcolumbo 4 hours ago

    What exactly is dystopian about protecting developing minds of children and teens from detrimental effects and social media addiction caused by companies like Meta and Bytedance. These companies profit immensely from being quasi unregulated.

  • manuelmoreale 4 hours ago

    Where are you suggest we move to escape this dystopian nightmare?

    • pixl97 4 hours ago

      To Muskland where corporations own everything including the infinite scroll feeds.

      You can buy as much freedom as you want there.

    • 928570490687298 2 hours ago

      How low do you have to sink to defend a legislature attacking the privacy of the sovereign again and again? Pathetic.

      Von der Leyen, who illegally deleted her SMS and is being investigated for corruption, conflict of interest and destruction of evidence, must be glad she can count on you to defend spying on every citizen via "Chat Control" and forcing browser developers to accept any state-mandated root certificates via eIDAS.

ARandomerDude 4 hours ago

Watch what governments do, not what they say.

This isn’t about addiction, it’s about censorship. If you limit the amount of time someone can spend getting information, and make it inconvenient with UI changes, it’s much harder to have embarrassing information spread to the masses.

Amazingly, the public will generally nod along anyway when they read governmental press releases and say “yes, yes, it’s for my safety.”

  • cbg0 4 hours ago

    Scrolling through an infinity of AI slop videos can't really be classified as "getting information". If you want to read the news and stay up to date with the "embarrassing information" there's plenty of news websites out there.

PlatoIsADisease 4 hours ago

I have a proud European coworker trying to get their H1B...

They talk about how great Europe is, how they like their 1-2 hour coffee/smoke breaks... These kind of moves give me that same vibe.

But why are so many Europeans trying to move to the US? Why isn't the opposite happening?

My hypothesis is that these kind of popular policies are short sighted. They are super popular, they use intuition and feeling. But maybe there is something missing. The unadulterated freedom has led people to enjoy these platforms. Obviously it affects the economy. So much so, even the US military has moved from Europe to Asia.

I don't typically like fiction, but it seems "I, Robot" was spot on about Europe. (Maybe mistaking new Africa for Asia)

  • danny_codes 2 hours ago

    They aren’t trying to move to the US? At least in western/Northern Europe.

    Curious where you got your statistics?

    If anything it’s probably the opposite, with more Americans wanting to move to Europe than the reverse.

  • kuerbel 4 hours ago

    Well, your freeeeedooooms include having to pay taxes when living outside of the US. I'd say that's a pretty big factor in deciding if it's worth it to leave the country.

  • askonomm 4 hours ago

    Why are so many Americans trying to move to the EU? Turns out people have different wants and needs in life, and so they move to where they like best. I for one would never set foot in USA in fear of being shot, kidnapped by ICE (or shot by ICE), fear of being bankrupt by the healthcare options there if something happens to me, fear of the poison you call food, and the absolutely ignorant populace that seems to roam the streets there. I swear half the times I can't even tell if USA is a real place or some really bizarre reality TV show.

  • rendx 4 hours ago

    > But why are so many Europeans trying to move to the US? Why isn't the opposite happening?

    Citation needed.

    I took some minutes to try and find statistics, and also ChatGPT claims that the EU simply doesn't collect or publish that kind of data, so I'm wondering how you think you know.

    • manuelmoreale 4 hours ago

      > But why are so many Europeans trying to move to the US?

      All I see in my circle is people refusing to even go on vacation in the US, let alone move there.

      • tialaramex an hour ago

        And in two of my circles there is concern about people who do live in the US but are not citizens. Both married US citizens, both have clean paperwork, but whereas normally it'd take considerable paranoia to expect any trouble today it seems entirely on brand. One of the US citizens is angry because of course her rural hospital is going bankrupt and she'll be left in the middle of nowhere with her foreign-born sick and gradually dying husband and somehow that's not even near the top of the agenda. The other is just keeping her head down, crossing fingers, maybe in all the excitement they won't get around to undoing Obergefell and she can stay married to the love of her life?

        I do know people who've gone, only on vacation and they were exactly the sort of unthreatening rich white folks that you'd expect to have least trouble. Oh, and some US citizens who went "home" to see family at Xmas but work here.

      • OKRainbowKid 3 hours ago

        Same here, to the point I would even avoid layovers in the US and take a more expensive flight instead. I don't want to deal with some power tripping immigration officer insisting to search my phone and social media to send me to some camp because I wrote critical comments about the current administration.

causalmodels 4 hours ago

Does this only apply to companies the commission doesn't like or will it apply to the hn app I use, my email clients, shopping sites, etc? Because it seems like the actual concern how good the algorithms are and not the UI.

  • idle_zealot 4 hours ago

    This is a finding of a violation of the DSA, which only applies to services (not local reader apps), and only if they have a lot of users.

    Like, a significant fraction of the country level of usage. You don't need to worry about the EU coming and taking away your HN client APK. You do need to be worried about Google doing that, though.

aristofun an hour ago

I bet 100$ the good intention will outcome as a terrible joke, EU dumb bureaucrats are famous for.

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