The Most Important Question Is 'What If I'm Wrong?'
nytimes.comWe should label opinion pieces as such, and note authors. Some well know opinion pundits are (effectively) always wrong. Some large fraction of the audience will be upset they've been tricked into giving Ezra Douthglesias or someone another click.
I'm not against opinion pundits appearing, I think that labeling them will reduce strife in the comments.