Western carmakers 'in fight for lives' against Chinese rivals, says Ford boss

No mention of the skyrocketing price tags of those Western carmakers' "entry level" models in recent years?

Well, whacking the inter border parts/car trade in n America certainly isn’t helping…

Maybe do what Crucial did? Stop selling directly to consumers and only sell to businesses who 1) have a financial interest in consumers being unable to afford their own, and 2) are willing to pay $80k for a Ford Fiesta so consumers can rent small fractions of it. /s