Adobe Nears $1.9B Deal for Software Provider Semrush

From Semrush’s website: “ Why You Need Keywords You need keywords because they are the exact words and phrases people type into Google. When you know the keywords people use to search for things related to your website or business, you can create pages and content that answer real searches and attract interested visitors.”

$1.9B isn’t a huge sum but a business focused on keywords for SEO? Isn’t this like buying a pet dinosaur right before the K-Pg extinction event?