Did Rivian's New Spin-Off Brand Just Invent the Perfect Bike Helmet?

Indeed this looks expensive and I'm not sure if it's certified by any safety agency (SNELL, DOT, ECE, etc.) but it sure does look nice. The built in lights that are linked to the bike seem like it would be a great addition to any helmet. I also like the audio features, though I wonder how useful they would really be. Would they block out too much information about what's going on around you?