Build what makes you special. Buy the rest

This is something that I constantly struggle with and my co founder and I discuss a lot.

I’m always very tempted to just build everything.

Example: We need a URL shortener - let me just put a basic one together over the weekend.

I’m always tempted to build vs buy.

My cofounder says sometimes that being an engineer founder can be bad for this reason - just because you can build something, doesn’t mean you should.

Feels like this article is describing the exact problems Wardley mapping[0] was designed to solve?

[0]: https://en.wikipedia.org/wiki/Wardley_map