Digital Markets Act: Real Time Context Portability (Google, Meta, TikTok etc.)

The EU’s Digital Markets Act (DMA) has made gatekeepers (Google, Meta/Instagram, TikTok, Amazon, etc.) provide real-time, continuous user data access to third parties.

Article 6(9) in particular goes beyond static “download your data” exports. It enables context portability: the ability to stream your searches, posts, stories, likes, purchases, etc. into other services you choose.

We’ve been testing and providing feedback to many gatekeepers (Google and Meta in particular). It feels a lot like the early days of Open Banking: messy, loads of enrichment needed, but when it works, you suddenly have a portable “memory layer” you can plug everywhere. Magical!