Consumer Autonomy or Illusion? Rethinking Consumer Agency in Age of Algorithms

Consumer agency in the digital age is increasingly constrained by systemic barriers and algorithmic manipulation, raising concerns about the authenticity of consumption choices. Nowadays, financial decisions are shaped by external pressures like obligatory consumption, algorithmic persuasion, and unstable work schedules that erode financial autonomy. Obligatory consumption (like hidden fees) is intensified by digital ecosystems.