In a world first, Brazilians will soon be able to sell their digital data

The article is very light on just what sort of digital data we’re talking about. A concrete example it gave was iris data for Sam Altman‘s project. Selling bio patterns has shades of selling body parts. For created data such as text posted to social sites, that will no doubt be immediately gamified using AI.

This seems significant.

Like Jaron Lanier significant. He's working on something like this, no?