"Breathtaking" – Pepsi's 2008 logo design document is almost satire [pdf]

4 points by wolframhempel a year ago · 3 comments

Reader

p.19 "The Pepsi Ratio is aesthetic geometry"

p.26 "Creation of Identity: Gravitational Pull"

p.27 "x=1 light year Pepsi Planet", "x=2 light year Pepsi Galaxy", "x=8 light year Pepsi Universe" and the accompanying diagrams

Wow.

wolframhempelOP a year ago

I particularly like the confidence in the succession diagram.
Pythagoras->Da Vinci->Descartes->Pepsi...obviously...

Settings