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Google is slowly cracking "open" iOS

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19 points by shawnwall 13 years ago · 37 comments

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jgeorge 13 years ago

It seems odd to me that so many blogs are commenting that Chrome being the #1 iOS download today is some kind of global indication of the need to open iOS to Android-like levels of user customization.

Not wanting nor willing to get into the merits of that idea overall, but doesn't it strike anyone other than me as obvious that it's the #1 app for iOS today because it came out yesterday with much fanfare, it's free, and it's something most everyone is aware of and would want to play with?

An unofficial poll here in my office shows that everyone who downloaded it here did so to, in so many words, "play with it and see what it's like", though nobody yet has stated that they intend to replace their browser use with it.

While it's nice that you can get as much of the Google ecosystem on your iOS device as you can, I'm really not sure that the availability of that ecosystem on iOS is any sort of indication of the necessity of opening up iOS to embrace that ecosystem.

In other words, "If you want Android, you know where to find it."

  • jharrier 13 years ago

    I think that the popularity of Chrome and the usage problems that occur because it can't be set to default have merely started the conversation. It isn't just Google apps. Sparrow, for example, is a top notch email client. It's tough to use exclusively because many of the email features embedded within iOS point to the Mail app instead. As third-party applications continue to increase in quality and functionality over the stock apps, users will likely prefer to change default apps. Apple's job is to make users happy.

  • mtgx 13 years ago

    Being able to set other apps as default is just common sense. It doesn't mean it has to be "like Android".

    • jgeorge 13 years ago

      Like I said, not really trying to stir that discussion. I didn't say it wasn't common sense, but the jist of several blog posts I've seen today all seem to imply the same thing as the one here - that the popularity of Chrome for iOS is some kind of watershed moment, when it just seems to me the popularity is more likely because... Chrome's a really popular app and iOS users tend to jump all over newly released functional apps that are free.

YooLi 13 years ago

Apple doesn't care what icons are on the home screen as long as that home screen is on an iOS device, because the device is where they make their money. I doubt Apple is losing sleep because I don't use their mail app.

The more revealing take-away from people having iPhone home screens full of Google apps is why they aren't using an Android phone.

  • Zikes 13 years ago

    Isn't Apple notorious for shutting down apps that usurp their markets?

    • its_so_on 13 years ago

      more specifically, Apple is Apple for shutting down apps that usurp their markets. But don't worry - Apple won't be Apple for much longer, and it has given up on all premium differentiation by being idiots.

      • betterth 13 years ago

        "Apple won't be Apple for much longer, and it has given up on all premium differentiation by being idiots."

        That's some hilarious armchair analysis. Got any polls, statistics or.... anything... to back that up?

        Or just stereotypical Apple-is-going-to-fail bs that people have parroted for the past two decades straight?

        • its_so_on 13 years ago

          This time it's different. This time it's failing by deciding to act as much as a beige undifferentiated manufacturer as possible. If you like I can send you a complete analysis.

          • betterth 13 years ago

            Seeing as I completely and totally reject your conclusion on a fundamental level, I would like to see the analysis.

            Apple has remained sexy in the face of mainstream, a feat that I'm incredibly impressed by.

            Say what you will but many, many people still buy iPhones today because of the allure of it -- and if what you had said was true (that Apple was acting as as a beige undifferentiated manufacturer) than the exact opposite would be true. People wouldn't find Apple's products alluring any more.

            Seems to me that the only people who don't find Apple's products alluring today are the same ones who never have -- and Apple gives as many shits about them today as they did a decade ago (none).

      • stcredzero 13 years ago

        > it has given up on all premium differentiation by being idiots.

        Elaborate?

        • seabee 13 years ago

          You lose your premium sheen when you start giving away your products (iPhone 3GS for free).

          • betterth 13 years ago

            Notice how unlike Android phones, they don't introduce NEW phones at cheap price points? How they use old models for free and cheap models?

            This is intentional -- users understand that free and cheap go along with old, and users don't mistake their old/cheap device for the new hotness.

            Now, with Android, the effect you're describing happens 100%: People buy brand-new Android phones that are free/cheap and get disappointed "but I thought it was an Android, I thought it was better than iPhone" or something.

            I think Apple's maneuver here is deft, because you won't see a 3GS owner claiming they have the new hotness, but you will see them still coveting the new hotness (which is 100% the point).

  • its_so_on 13 years ago

    they very much do care. If the only button anyone clicked on the home screen was "Firefox" and then did everything from there forever, pretty soon people would realize they don't really need an iPhone and would buy a far-less premium device.

    This is exactly what will happen in Apple allows Chrome. They should remove it from the app store. It's against their policies and just like flash in mobile safari (firefox on ios is exactly like flash in mobile safari): All the arguments about not being "as native" are just as true, and Apple no longer has a Safari community across its devices to corral around and for developers to target.

    Tim Cook is running Apple into the ground by removing Apple's user experience differentiation. He is creating beige boxes. Samsung can do that. Asus can do that. He needs to take a look at what the fuck Apple even is.

    • benihana 13 years ago

      >Tim Cook is running Apple into the ground by removing Apple's user experience differentiation. He is creating beige boxes. Samsung can do that. Asus can do that. He needs to take a look at what the fuck Apple even is.

      Are we thinking of the same Apple? Because the iPad 3 and the retina Macbook Pro don't really conjure up images of beige boxes for me.

      • betterth 13 years ago

        Anti-apple fanboys are rabid in this thread, today. But as anyone who deals with the anti-fanboys on a regular basis can tell you: haters gonna' hate.

        • its_so_on 13 years ago

          No, I'm a fanboi. I want Apple to keep giving me something to be a fanboi to - I am looking ahead 2-3 years and their strategy is not doing it.

          • betterth 13 years ago

            What a shame! To each their own -- I'm really excited by Apple's 2-3 year plan.

            • its_so_on 13 years ago

              Let's dig into this and see what we find. What are your impressions of Apple's 2-3 year plans and prospects?

              I'll respond with my thoughts.

              • betterth 13 years ago

                EDIT: Sorry about the long post, but I enjoyed being able to put some of my thoughts down onto paper. I won't be offended if you tl;dr it!

                Apple is rounding a corner on it's iOS platform, growing from it's chaotic youth phase into a more conservative phase. We can reliably guess that we'll get a new iPad every April and a new iPhone every August. We'll get a new iPhone design every other year, and a hardware update every year. We'll get iOS beta in April and iOS release with in August.

                I love that they've slowed down the rate of new feature implementation: watching the explosion of quickly unsupported Android devices all with one defining gimmick makes me very glad not to have picked a phone with a feature that didn't go mainstream.

                To me, Apple is already looking 4+ years down the road with iOS. You can bet that major feature additions, while Google will often beat them to implementation, are already on Apple's multi-year plans. Sure, Apple may be a year late on a feature, or a year ahead, but in the grand scheme of my mobile life, one year is nothing (views like this, I believe, will be more common in the post-youth phase).

                As we exit the phase, I'm glad to learn that Apple's support of it's devices these past five years has been consistent: devices getting day-one updates for over 3 years! An incredibly impressive free-replacement program turned decent warranty program. And of course, two years per physical design and only one model at a time means that there is both time and incentive for a huge third-party accessory market. (The incredible third-party support of Apple devices can only come from a conservative process -- predictable patterns that minimize potential risk and maximize market size for accessories like cases, docks and speakers).

                When I look at the chaos of Android, I'm doubly impressed by not only how effective the iOS infrastructure is, but that Apple implemented a model infrastructure in the face of competition that absolutely and utterly dropped the ball (introducing version 4.1 while version 4.0 is at 7% marketshare is embarrassing... almost as if Google is abandoning anyone pre-4.0 and saying 'not our problem').

                My impression? Apple now believes that mobile is no longer an arms race or a race at all -- it's a core business that will be around for decades in some form or another. In an industry where all of it's competitors are struggling and failing to even bridge the software-hardware gap, Apple has rounded that corner and set its eyes on bigger targets.

                So when I say I'm excited by Apple, I mean that I'm excited that I no longer have to play the new-tech-game. I'm excited that my iPhone lasted over 3 years and got day-one updates the entire time. I'm excited to own a new iPhone in the fall, trusting that I'll get day-one updates for years, enjoy a mature support process at a brick and mortar store and a solid feature-set that works across hundreds of millions of devices. I don't have to play the custom-firmware-my-carrier-is-shit game. I don't have to wonder if I'll get the update that Google put out today, or last year(!!!). This is exciting to me: they've made a mobile infrastructure all the way from them as coders to me as a consumer (and every step in between) that actually works.

                As far as outside of mobile? Apple will be unifying their product lines around cloud services and introducing their attempt to invade the living room. (Their chief competition there, I think, will be Microsoft, and I believe that both Apple and Microsoft will have offerings that REPLACE a cable box / DVR entirely, not complement it).

      • its_so_on 13 years ago

        Please think a little more abstractly. The iPhone is less and less a well-differentiated premium offering versus its competition.

    • danilocampos 13 years ago

      That's a pretty good chicken little, there.

      I'll tell you a story about my first time with an Android device.

      I went to the store to download an app. And it failed.

      Over. And over. And over again. The device emitted a cryptic error message which, thankfully, was easily Googled. The troubleshooting steps required diving into the settings application and manipulating some controls to reset a data store in a low-level component in Android's OS.

      Contrast that with an iPhone, which just works.

      Apple's value, is, and shall remain, their airtight integration and reliable user experience. Putting Chrome on there touches none of that. None of my non-technical friends or family will ever touch it.

      It's healthy for Apple to let third parties write whatever apps they want, so long as those apps don't impact system stability or security. Apple's industrial design makes hardware that's very difficult to successfully imitate, their content ecosystem is complete and richly integrated into their products. Their software and hardware are built in tandem.

      No one is positioned to handle the whole enchilada as they are. When that changes, that will be the moment to worry. Meanwhile, they're in good shape.

      • lomegor 13 years ago

        I'll tell you my experience with iOS. I bought an iPod Touch, and there was no way to put music on it. Because I run GNU/Linux the only way I could do that was with a Windows virtual machine.

        I click on a link on an e-mail an it opens Safari, when I want to use Opera. I have to kill all the applications living on the down thingy (multi-tasking), although I do know that they may not be using any memory, but they do feel like slowing things down. And of course, I almost lost all my apps, had problems with my iTunes and lot's of other issues when I moved country.

        That's not exactly 'just works'.

        Of course, YMMV. And that's why we don't use personal examples to say that something is better than the other.

        EDIT: OK, not exactly better, but to say something 'just works' or is 'airtight' and things like that. Android works pretty well too.

        • danilocampos 13 years ago

          > I'll tell you my experience with iOS. I bought an iPod Touch, and there was no way to put music on it. Because I run GNU/Linux the only way I could do that was with a Windows virtual machine.

          Apple does not care about your use case. Neither do I, for any example that describes a mass-market consumer electronics product.

          The iPod touch wasn't designed to work with Linux. On the other hand, the Android device in question was emphatically designed to download apps, and failed at it with cryptic, non-user friendly results.

          > And that's why we don't use personal examples to say that something is better than the other.

          As delightful as I have found your condescension, the comparison wasn't made in a vacuum. The story was an object lesson in the challenges Google still faces in making an airtight UX for non-technical users, especially as compared to Apple. Defensibility of such advantage, among others, was the OP's chief concern.

          As a careful reading would have revealed to you, I mentioned the error was easily Googled. This meant that it was, in no way, a unique experience. A third party blog had taken the time to walk through the fix, so common was this issue for a common use case of the product.

      • its_so_on 13 years ago

        I'm telling you what happens if Apple allows Firefox to dominate the iOS ecosystem. It's easier to target, it's easier to get right as a single app on an android device, and it crushes Apple's ecosystem and differnetiation. They've fucked up letting chrome in and they need to remove it to set things right. It's that simple.

        • mhurron 13 years ago

          That's a whole lot of stupid you're spitting out there, but honestly the part that is bugging me the worst is you keep confusing Chrome with Firefox.

          • its_so_on 13 years ago

            Maybe I need to spell it out for you, but if Apple allows Chrome it has to allow Firefox. Any and every argument that would apply to one applies to the other.

        • danilocampos 13 years ago

          You get that iOS Chrome is running the exact same WebKit as Mobile Safari, right? There's no fragmentation risk there.

          • telcodud 13 years ago

            Why would you consider it fragmentation even if (and that's a big if...not going to happen) Apple allowed Chrome for iOS to use its own version of WebKit (and V8!) instead of UIWebView? That doesn't make any sense.

            • danilocampos 13 years ago

              ...Where once there was one rendering engine, now there would be two. That introduces fragmentation for any developers targeting web users on iOS devices, as there would surely be a handful of nuances differentiating the two. Even if those were just around performance.

              I don't even think that matters very much, though – I'm just addressing the concern of the crazy fucker above.

pwny 13 years ago

I don't see why Apple is so reticent on this. They wouldn't lose anything by letting users replace most default apps.

Of course, they can't allow the replacement of the App Store and continue with their current model but a user that already owns an iPhone and replaces the Mail app or web browser doesn't hurt Apple in any way. They'd probably even have more people buy iPhones (and make 30% on the sale of paid replacement apps). I fear it's because of their compulsion to control the experience from A to Z.

(disclaimer: I own an iPhone 4, iPad 2 and MacBook Pro)

I'd wager that some sort of (limited) "intent"-like mechanism is coming in a future iOS down the road, although not 6 and probably not 7.

valuegram 13 years ago

Does anyone know how Apple is able to get away with this, when Microsoft was under so much antitrust litigation in the late 90s for simply bundling their internet browser?

  • gte910h 13 years ago

    iOS has a far less than monopoly share of the smartphone market

  • johnpmayer 13 years ago

    This is what I thought. Somebody in Congress should hire another Princeton professor for a few million to figure out if a browser is, in fact, a crucial piece of a mobile operating system. After grueling research, I bet I can predict the answer to that.

  • lostlogin 13 years ago

    Can the down voters elaborate?

jharrier 13 years ago

I wonder whether this is a strategy by Google or simply an organic result of their services spreading to other platforms?

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