Report documenting major brand safety problem in adtech
adexchanger.comSorry to be possibly non-sequiteur but does this play to the brand withdraw from Twitter and Musk's lawsuit?
If there's a guilt-by-association risk for a brand in web/url placement, and the industry at large is doing things about it, I think a competent lawyer would be taking that into the (stupid) lawsuit Musk has about collusive behaviour saying "no, this is actually a thing, and when you platform nazi ideas this is what the industry at large thinks"
The report linked is concerned with more of the auditing side of the industry, which often claims to guarantee 100% brand safe placement. But which obviously does no such thing.