The Rise of Faceless Accounts on Instagram
leximerritt.substack.com> Really this is all Instagram's fault. The platform, which has always prioritized aesthetics, is now more than ever prioritizing short, easily loopable clips of beauty. There are few "hooks" more engaging than those that claim to have made a great deal of money in a short period of time, which is why the Stan store screenshots work so well. A part of me is curious whether the app's latest policy update cracking down on reposts will affect the Faceless Account trend, or if perhaps the "10 Irresistible Hook Ideas To Make A Lot Of Money Really Fast" text overlaid on top will qualify the stock videos as original.
Like always, takes like this that are quick to draw a conclusion the reader likes to read are full of bs. This is not IG's fault, and it's not a problem to begin with which requires putting the blame on anybody.
It's simple: People have started to be more careful about their privacy. And given the lifestyle photos these influencers share with their followers, it only makes sense to remain anonymous unless they're ok with having to deal with stalker problems, etc.
> This would all be normal, par for the course on Instagram, were it not also for the underlying eerie truth: None of the women in these videos are the ones speaking. They're stock models, aesthetic B-Roll.
From my very quick peruse of the article, it's not even the person in the pictures/videos behind the account - it's just curated, good looking content. Which when typed is nothing new, this time it's without a face. It's being rich and famous without being rich. Also, YouTube has similar "aspiration/manifestation" videos - just a different wrapper. I mean, this is just an aesthetic/vibe/curation. I guess, people don't like that some people get paid (big) bucks for it? Tastemakers have always been a thing
> I spend anywhere from 1-4 hours a week teaching classes live, answering questions and offering support to very real people who are struggling to market their small business. I know from experience that no matter how many step-by-step guides I make, what people always really need is a human. A teacher. Someone who sees their effort and can offer genuine feedback on how to keep moving forward.
... or do they just need ChatGPT? Because the rubber duck effect is real, but I think people have the capability to succeed by themselves.