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Microsoft accused of damaging Guardian's reputation with AI-generated poll

theguardian.com

16 points by equalsione · 10 comments

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3 threads
ncr100

Fascinating. I just skimmed the United States AI regulation executive order and this type of scenario, reputational damage, it does not seem to be mentioned by the United States president's office.

So it's like yet another way that AI can increase risk to business, through reputational harm of a financial entity.

Is there a like a regular law about this kind of thing? I don't think so, implying that that's the poll was produced by the guardian.

The power of suggestion, I guess content might need disclaimers that it's AI generated in order to avoid this sort of reputational harm but you know that would actually be really nice but I don't see that being advocated by any government regulators at the moment.

jjgreen

Microsoft has a licence with the Guardian to publish the news organisation’s journalism. The Guardian article and accompanying poll appeared on Microsoft Start, a news aggregation website and app.

Well then, there's a fairly easy fix.

  • rsynnott

    The danger there is that MS ends up only publishing news from outlets who are okay with having this sort of nonsense appear alongside their stories. These would generally be very low-quality outlets. A better resolution for all-concerned (including MS) would be if MS _just stops doing it_.

    • jjgreen

      Good luck with that; until they do, the Guardian should revoke their licence rather than moaning about it on their own pages.

      • rsynnott

        Oh, yeah, in the Guardian's shoes I'd definitely be looking at pulling the license. But if everyone does that it's not a great outcome for anyone, unfortunately.

richliss

Is it possible to damage The Guardian's reputation any further?

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