Apple Should End Their Google Search Partnership
magiclasso.coWhat a bad take, so Apple should not only forgo $15B revenue per year they should also spend a ton of resources to make their own search engine while providing a worse search experience to their users.
It would be relatively easy to do better, for an org like Apple. It’s a no-brainer really with how awful google search has become. Easier than maps IMO and Apple has managed that.
Forgive the paraphrasing but:
> Apple should seek to use its monopoly power on iOS browsers to take greater search revenue
This couldn’t possibly end with large suits.
And after:
> Google are bad for privacy
This article is nuts.
Google is undeniably bad for privacy. That’s the whole reason they pay a premium to be the default search.
They key part you have chosen to ignore is:
> "And after:"
This indicates that the article is nuts for suggesting Apple should attempt to get deeper into advertising and search while decrying Google's model.
Getting deeper into advertising and search can only erode the part of the company that believes in any rights that the user has.
Can you expand on how you believe Google is privacy-promoting?
Interesting that you got that from me suggesting it was nuts for Apple to wade deeper into the mire of search and advertising.
I got that from you saying “this article is nuts” in response to a statement—which you directly quoted—that “Google are bad for privacy”.
It’s interesting that you continue to not read my comment. The first thing written there is “forgive the paraphrasing”. Indicating I am not directly quoting.
And the part of my comment you are referring to is entirely contextualised by the words preceding it.
> This couldn’t possibly end with large suits
How is their current system using monopoly power to boost another monopoly worse than supporting an underdog in the search market?
Not what I have said at all.
I actually think Apple should have less to do with search funnily enough.
I guess that a tiny percentage of users change any defaults; otherwise it's easy to change the default browser. Should it be a "Hello" option to change it, like your language? Google would not be pleased.
People need to be aware that the default browser is optional, and it's a dark pattern not to alert them to this. Having just reset the phone, I went through the Hello process. It's the only way, apparently, to fix "system memory" taking up the entire amount of free memory. Worked for me.
I wish it would be a lot easier to disable JavaScript on demand, but I just installed Sheriff (free, no payola for me) and will try. Disables JavaScript (and cookies) on a per-site basis.
I wonder how many users even know about the "spacebar trackpad".
If I'm reading this right:
- Apple should light $15b/yr on fire, so that they can:
- Build their own search engine, which will somehow be better than Google, and
- Monetise it even better than Google did, somehow
Wow I haven't read such a bad take in quite some time.
I mean they could make it iPhone exlclusive. If it drives sales of 1000 dollar iPhones then it might be worth it.
Very much press 'x' to doubt though.
They should just buy Kagi and make it part of iCloud.
Apple should light $20 billion dollars a year on fire. I’m sure the shareholders will love that.
You’re right it would hurt for a few quarters or even years, based on the typical (detrimental) stock market mindset, but it could be a great move mid to long term.