Move Fast: The inside story of how Meta built Threads
washingtonpost.com> helping users build their lists of people to follow, improving the algorithms that decide what users see, giving users a way to see posts only from people they follow, and figuring out how to let people message each other.
I think for staying power, they need to have the entire thing visible via web, not just app. People linking to tweets is how it remains still relatively relevant and in the public consciousness. Threads being app only limits it to people who deliberately use the app. Although it's possible to link to their tweet equivalents, it doesn't happen frequently because there isn't a proper web presence.