Simplicity can become a false idol in SaaS pricing

TL;DR as a dev tools company, we took a lot of inspiration from how Stripe built their product, including their very simple approach to self-serve pricing. However, we found there are some key reasons this approach doesn't translate well to our market and actually led to worse customer outcomes overall.

By removing some of the simplicity in our pricing model, we were able to reduce costs for 90% of our pay-as-you-go customer base.