Market Vision in Web3: How Organizations Driving Radical Innovation Succeed

Why is it that some firms seem to be in the right place at the right time when the next big technology comes down the pipe? Is it just luck, or is there something firms can learn or actively do to improve their chances of success with choosing the next ‘‘killer app’’?

Having the ‘‘right’’ market vision (MV) in new product scenarios involving high degrees of uncertainty has been shown to help firms achieve a significant competitive advantage, which can ultimately lead to superior financial results.

Part 1 of this blog posting takes a deep dive into "market vision" and "market visioning competence" — two attributes required of organizations striving for success in innovation within an emerging technology market.