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Only good characters use iPhones in movies

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23 points by haddr 4 years ago · 19 comments

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Symbiote 4 years ago

This article from last year [1] has more content. It says:

> “We used Coca-Cola bottles on the day of shooting, and we had to paint out the Coca-Cola label [later],” said Boyle in an interview.

What rule prevents them using a Coca-Cola bottle on-screen? Is it the copyright of the logo, perhaps?

(There are also some actual numbers. "Daniel Craig reportedly spurned a $50m deal that would have seen James Bond using a Samsung phone in 2015 outing Spectre because he did not consider it good enough for 007." – so we can see how much money is on the table for these deals.)

[1] https://www.theguardian.com/technology/2020/feb/26/apple-doe...

  • cma 4 years ago

    I think there is no rule, you ask Coca-Cola to pay and if they don't, you paint them out.

foogazi 4 years ago

> Apple lets you use iPhones in movies

Can Apple prevent iPhones from being used in movies?

  • hdjjhhvvhga 4 years ago

    No, they pay the filmmakers to use them just like other manufacturers, but they also make certain demands.

prvc 4 years ago

Does this apply to non-AppleTV+ movies as well?

  • rasz 4 years ago

    Only if you want Apple product placement.

    • prvc 4 years ago

      Meaning they'll pay the movie-makers? How much would be involved? Is there anything they would do if the filmmakers decided to eschew the payment and give a villain an iPhone anyway?

      • tompazourek 4 years ago

        > Is there anything they would do if the filmmakers decided to eschew the payment and give a villain an iPhone anyway?

        Then the product placement contract would be violated and the filmmakers wouldn't get any money from Apple for the placement of iPhones in their movie.

      • hdjjhhvvhga 4 years ago

        Why on Earth any producer would agree to this? Filmmaking is a business.

  • everling 4 years ago

    Rian Johnson confirmed that in some commentary/interview about Knives Out

timdaub 4 years ago

flagged, I can't read tweets as I have no account sorry.

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