Why is work organized around Apps?

Most products these days are built on the philosophy of starting small and iterating. This incremental approach is extremely helpful in reducing risk and preventing spectacular failures. However, it is not possible to get out of a local maxima with an incremental approach.

I believe this is what has happened with most products we use. Each is optimized for a narrow set of functionalities, where the creators perceived a gap and addressed it. Once they have been optimized this way, expanding the functionalities is probably even more difficult that recreating a whole new product.

To illustrate - email has its own folder structure, slack has its own channels, confluence has its own pages and jira dances to a different tune. A better way to organize work would be around topics that are important to us, while these apps are relegated to the background.

We have wondered about this long enough that we decided to take a shot at solving it. Signup if you are interested. http://kraft-labs.peek.link/YE5

It will be of good use for professionals leading large projects or cross functional teams in the WFH scenario