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Facebook Considered Charging for Access to User Data

wsj.com

117 points by thomble 7 years ago · 44 comments

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neonate 7 years ago

https://outline.com/dgvaxt

nijave 7 years ago

How is this different than any other company in any other industry? https://en.m.wikipedia.org/wiki/Information_broker

This is credit agencies' entire business model and you can't even opt out/close your account

  • angott 7 years ago

    I believe the major difference here is that credit bureaus are open about their business models. Can’t say the same about the ways in which Facebook monetizes data.

  • black_puppydog 7 years ago

    It's the same in many ways, but that's no defense for facebook, quite the contrary.

    edit: it's even the same in that with facebook, opt out is not a realistic way in many cases. even if you go ahead blocking all their servers ( uMatrix! <3 ) you'll find the web broken in many exciting ways.

JeffreyKaine 7 years ago

I'd actually be down with this, but only if facebook gave user's the ability to lock their own data down at fair market price. That way the user pays for a product, or decides to be the product. It's clean and cut & dry; and there wouldn't be any illusions of a "free" service.

  • RandomGuyDTB 7 years ago

    The problem is market price would be less than a penny per megabyte of data.

    EDIT: Okay, I admit I pulled this figure out of my behind but my point is data is incredibly cheap.

    • the_duke 7 years ago

      That's a completely useless metric.

      200 bytes can easily contain name, adress, phone number, occupation, age and list of interests for one person.

    • wmf 7 years ago

      Do you measure your privacy in megabytes?

    • onion2k 7 years ago

      Data delivery is cheap. The data itself can be very, very expensive.

    • tgsovlerkhgsel 7 years ago

      That would be good under this model, wouldn't it, because you could buy back your privacy at a very low price.

      I don't believe this to be the case though.

    • whatshisface 7 years ago

      Then I would have no problem paying, and Facebook would be glad to make 10x what they would have otherwise.

      • mrweasel 7 years ago

        Facebook currently make $60 per user in the US, a little less for the EU, and basically nothing per user in the rest of the world.

        It seems doubtful that to many people would pay $60 per year for Facebook, at certainly not $600 if they where to make 10x (minus the overhead of running ad sales)

        • tracker1 7 years ago

          I'd be happy to subscribe to FB at $5/month if I had no advertizements, no promoted posts and no spammy messenger entries. With them emphatically not selling my data.

        • whatshisface 7 years ago

          The amount that Facebook makes from storing my PI is not exactly the same as the amount it makes from showing ads. Contextual ads are not completely worthless, they ran the web for years.

        • ForHackernews 7 years ago

          Maybe Facebook shouldn't be a sustainable business, then?

    • raverbashing 7 years ago

      Winning lottery numbers for the next draw are less than 8 bytes.

icinnamon 7 years ago

Isn't their ad product already effectively charging for access to the user data? In a slightly more obfuscated way, sure, but broadly the same?

  • 121789 7 years ago

    I don't think so. I think the more correct way to frame it would be that they are charging for access to the space in a user's feed. Like renting billboard space, except the user data makes it very easy to understand where you should put that billboard.

  • dragonwriter 7 years ago

    No, Facebook sells attention of relevant users, which is a product which Facebook uses user data as a tool to craft. That's not the same as selling user data, in the same way that, say, investment houses aren't selling Microsoft Excel.

  • balibebas 7 years ago

    Yes, but that's just enough obfuscation for them to deny any claim they do charge. But from the free content I was able to see on this WSJ article (not a subscriber) they considered charging businesses in addition to users. Perhaps in the same way they charge for access to user data in France. Where some Facebook users can only see, for example, the first friend photo. The rest of the friend photos then appear behind a paywall. I saw this just last week actually in Indonesia from a tourist trying to show me some photos of his girlfriend back home—only he couldn't because the mobile app his the images of his friends behind a content upgrade.

have_faith 7 years ago

So what, we've all considered bad ideas.

  • vanishinggrad 7 years ago

    most of us don't have a track record of making and implementing decisions that

    1. expose millions of people to russian propaganda and disinformation 2. expose very sensitive personal data of millions and millions of individuals to dubious actors in violation of company policy (cambridge analytica) 3. hire right wing dirty tricksters to smear opposition as being financed by the evil jew George Soros 4. drag our feet when internal security professionals identify (1)

    and that's just off the top of my head. Facebook has a consistent pattern of egregious misbehavior. This article is just another brick in the wall indicating profoundly bad judgement. Only by the grace of god did they not implement such a policy of selling user data.

    I'm not in love with the monopoly power of google (I use duck duck go) and they clearly do some dumb shit. like the government approved censorship engine (firefly) but it basically seems like brin and page and schmidt and sundar pinchai are not expressively malevolent and seem to be trying to act in a way that balances shareholder interests with the interests of users. Zuckerberg and Sandernberg still seem to be operating under the mantra of "they trust me; the dumb fucks".

    honestly that quote should have been the end of facebook.

jka 7 years ago

Even if customers pay for a service, isn't it likely that eventually the service will also want to sell their data anyway in order to increase margins?

  • ceejayoz 7 years ago

    The potential reputation hit is harder to justify if you've got robust other income streams.

    • jka 7 years ago

      Indeed, and that's certainly reassuring; the option may still gain traction over time though, even for the most forthright of businesses.

    • chopin 7 years ago

      I wish that was the case. The number of third party trackers on web shops is sometimes infuriating.

AznHisoka 7 years ago

They already did this experiment years ago. They had a product called Pylon with Datasift. Rumor had it people thought it was a cool idea, in theory, but few people had any practical uses for it.

jonbronson 7 years ago

The real question is, did they decide not to because they realized it was unethical? Or because they felt it was too risky to public perception?

  • hackinthebochs 7 years ago

    I don't get this obsession with ethics (in terms of correct motives) from companies. Why does the thought process behind the behavior matter when it comes to a public company, over and above the behavior itself? The fact that the company is responsive to public opinion should the goal.

    • DaiPlusPlus 7 years ago

      Act too unethically and with popular opinion against you you’ll quickly find legislation against your interests.

    • ardy42 7 years ago

      > I don't get this obsession with ethics (in terms of correct motives) from companies. Why does the thought process behind the behavior matter when it comes to a public company, over and above the behavior itself?

      Because people want to evaluate the company's trustworthiness (or more precisely, the trustworthiness of its leaders and culture).

      In this case, if they refrained from selling data due to ethical principles, you can put more trust in them, at least for a little while. If they only refrained because they didn't think they could get away with it now, they'll probably sell your data the first chance they get, so you can't trust them as much.

      However, Facebook's already clearly demonstrated its' true colors many, many times, so it's kinda a waste of effort to reevaluate it.

  • miketery 7 years ago

    Most likely they realized it wasn't as profitable when compared to other options.

kgc 7 years ago

Profit sharing would be interesting.

chris_wot 7 years ago

When the product is free, it isn't the product. You are the product.

nov29man 7 years ago

Like Google employee Facebook employee would have done something, if they were any good.

Sorry for being harsh.

Reference: https://www.cnbc.com/2018/11/27/read-google-employees-open-l...

Hanging more good quotes in the facebook's office wall doesn't make you any good, you are part of an organisation that creating more problems in the world, you are the reason. Unless you act and do your part.

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