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When is a ‘travel hack’ unethical?

washingtonpost.com

52 points by dribel 10 years ago · 88 comments

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JoeAltmaier 10 years ago

I disagree with everything in this article. The assumption is that Americans should be scalped for airline tickets because, they're American and rich and deserve it. To take cheap tickets away from people in poorer countries by paying in Rupees or whatever is 'unethical'.

Well, airlines are a for-profit business. They don't choose their rates out of some public-service motivation. They charge what they think they can get away with. To re-cast that as some charity program that Americans shouldn't participate in, is pure fantasy.

Get the cheapest ticket you can, from whatever carrier you can find it from, with a clear conscience. Its business.

  • gervase 10 years ago

    I agree 100%. I'm certain that the airlines have never considered the 'ethics of ticket pricing' when setting prices.

    Is haggling unethical? Is using coupons unethical? This article is nonsense.

  • vinceguidry 10 years ago

    I'm not opposed to mild price discrimination, so long that competition within the segment is holding up. For airfare, I personally hate layovers, mismanagement, and ridiculous requirements. I flew Spirit three times to Colombia, this past time is going to be my last. I'll pay $200 extra to fly Delta, it's worth it.

    Personally, I feel that if you're focused exclusively on price, you're really missing the point. I could 'save' hundreds of dollars clipping coupons, but honestly to me it's not worth it. I was at the bar the other day and some guys next to me used a ScoutMob, I didn't even know what that was. They said you could save $15 on your tab and that I was being irresponsible with my money. I shrugged and paid full price. I went to the bar prepared to spend $X, spending $X - Y doesn't really make that much of a difference in my purchasing power. What makes a difference is in how you conduct your lifestyle, what Ramit Sethi calls "big wins". Cutting ruthlessly on stuff you don't need and spending relatively extravagantly on stuff you do. Planning expenses and not just consuming things mindlessly.

    I don't think it's necessarily unethical to wring every last penny from the airlines, but really, wouldn't the time and energy spent learning how to do that, implementing the strategies, and learning from your mistakes be better spent on your own business / career / life? I feel like discount shoppers wind up being like the 5 year old who'll work harder to argue with his mom why he doesn't want to clean his room than it would take to just clean it.

  • mcguire 10 years ago

    The first example, the one you mention, is pure arbitrage, and is perfectly acceptable, even a good thing, in every other exchange.

    I don't see the problem with any of the others as well, and I'm a closet moralist most of the time. Things like the "hidden city" are attempts by the airlines to game the system; they're trying to take advantage of their customer's behavior.

  • joshu 10 years ago

    I agree. The price of the thing should depend on the parameters of the thing and the buyer's willingness to pay the price, and not other factors.

    That said, I thought ticket prices were regulated by the IATA?

  • hsod 10 years ago

    I have no opinion on this particular case, but I strongly disagree with the broader point you're making (which seems to be that commerce exists outside of the realm of ethics and that 'anything goes').

    If a shopkeeper is distracted, you should not be able to steal candy bars with a clear conscience, even if you believe the price of those candy bars to be unethical.

    Dealing with unethical people does not relieve you of your duty to behave unethically. And commerce is just another facet of social interaction.

    • JoeAltmaier 10 years ago

      That was not anything like the direction we were going with this discussion. I call Red Herring.

      Paying the posted price for merchandise is always fair in Business. Some PC fool comes along with "it was posted below the other price, low down for people in wheelchairs to see. You are stealing from the unfortunate!" and I will call out the idiot.

jegutman 10 years ago

LOL, is this "native advertising" and is it for the airlines or the companies helping you buy cheap tickets?

Airlines are in my experience among the least ethically run businesses:

* They will cancel a flight at the last minute stranding passengers because it was "undersold".

* They will delay flights for reasons that have no accountability to consumers.

* They pass on 100% of the risk of flights being on time to consumers.

* They give gate attendants authority to claim your bag is "too large" for the overhead bin even when it fits just fine. They can even claim the overhead bins are full when they are not full.

* Airlines will try to make every seat on a plane "economy-plus" (when you have already purchased a ticket, but they haven't given you a seat assignment yet) when they are overbooked and the bump the passengers that don't pay.

On the contrary I challenge airlines to find one example where they act ethically even when their incentives are not to and the law would allow them to act otherwise.

  • jegutman 10 years ago

    This has been brewing in my mind so adding a few more:

    * Canceling the return flight if you miss your fight out, even if it was an un-intentional miss.

    * (not all airlines) Charging more that the cost of a round-trip ticket for a one-way ticket.

    * Making it intentionally difficult to report a problem: Hiding customer service phone numbers, having 1500 character limits on the web forms and no e-mail customer service (to reply to a reply you have to go back to the web form).

    * Having lines to check bags that take over an hour to sort through (I avoid checking bags, but not everybody I travel with does).

    * Trying to sell bonus miles (correct me if I'm wrong, but these seem like they're always bad value).

    * Trying to sell trip insurance (this in particular seems as overpriced as "additional insurance" at a car-rental place).

  • dmalvarado 10 years ago

    To your last point, I have suspected this for a while. The mere fact that you care where you're seated is a signal that you're willing to pay for the change.

    Airlines are going the way of ISPs. Monopolies that just don't care how annoyed they make you.

    • jegutman 10 years ago

      Well, unlike ISPs they don't really make any money. They have many unnecessary regulatory burdens as well. I will say some of the regulation they face is from their actions. Industries that find it incapable to do the right thing in the absence of regulation are often the ones that end up the most heavily regulated and it doesn't really solve the problem either.

      As for the seat. It's not about caring about your seat, because the seats on the flight that sticks out in my mind were pretty much indistinguishable. It was a 2x2 plane and there were like dozens of "empty" seats to choose from even though the flight was over-sold by one person. I refused to pay and then ended up being the one getting bumped (although in this case it worked out in my favor since I got bumped to the next morning and got paid 4x my fare). They do not make it obvious when you're purchasing that you do not have a seat either, they just "skip" that stage and don't give you one. Very misleading.

mikeash 10 years ago

Let's compromise. I promise to be totally clear, transparent, and straightforward in my ticket purchases as long as the airlines are totally clear, transparent, and straightforward in their ticket pricing.

Any takers? ...No?

  • venomsnake 10 years ago

    I will take it - the airline charges the maximum their datamining of your information tells them you are able to tolerate.

    • tomp 10 years ago

      And I'm paying the minimum that the airline's faulty assumptions and bad computer implementation allow.

    • mikeash 10 years ago

      And you will make available all the information that goes into that process, the algorithms applied to that information, and the prices offered to other people?

    • TeMPOraL 10 years ago

      Which is basically how free market is supposed to work, right? ;).

      • venomsnake 10 years ago

        Air travel is not a free market - the capital requirements are insane, the cost of fuel is often subsidized by the government (you cannot tax or excise it IIRC), you have a lot of regulations and so on ...

        • nradov 10 years ago

          Air travel in the US is highly regulated, but the market is actually very free. If you have sufficient capital you can absolutely start a new airline and be carrying paying passengers in under a year. In fact you could probably do it in a few months by leasing existing aircraft and contracting with existing aviation service companies for most operations. The FAA actively supports new ventures and will work with them on the approval process.

        • tomp 10 years ago

          Regulations are a part of a free market. They provide transparency and ensure that everyone is playing by the same rules.

          • asift 10 years ago

            Regulation is part of a free market, but governmental regulation is not (i.e., regulation imposed by a monopolistic entity).

            There are many forms of private governance and regulation that protect consumers. That's not to say free markets are utopias, but believing that governments are the only source of regulation is incorrect. In fact, in many cases private governance is far more effective (e.g., the private regulation Uber is subject to is stronger and more efficient than the governmental regulation traditional taxis are subject to).

            See "Private Governance" by Edward Stringham for some good examples of market governance in action. The book received the following review from Peter Thiel:

            "Stringham dispels state-worshipping fiction with historical fact to show how good governance has preceded Leviathan, ignores it when necessary, and can surpass it when it fails."

            • tomp 10 years ago

              > Regulation is part of a free market, but governmental regulation is not

              Until someone comes, holds a gun to your face and takes your sandwich. Then you'll be thankful for government regulation.

              I'm absolutely certain that the government's (attempt of a) monopoly on violence is one of the most crucial aspects of free markets. Another is contract law.

              • TeMPOraL 10 years ago

                Governments did not came from outer space, nor are they form a separate magisterium that's unrelated to free market. It's something that naturally forms as society grows larger than few hundred members and the simple interpersonal methods of coordination and punishing defectors (like losing support of the whole clan if you cheat) stop working. The whole idea of separating government from market models seems strange to me.

                Frankly, I fail to see how you can hold a working market in a big population without a somewhat monopolized government structure. If suddenly, say, the USGOV disappeared, leaving behind a libertarian utopia, I'm pretty sure it would quickly degenerate into acts of violence, an era of warlords and famine, after which people would probably figure out that a single entity enforcing some rules was generally not a bad idea.

              • asift 10 years ago

                There are reasonable and intelligent criticisms of market institutions. This is not one of them.

                Exactly what recourse would I have against someone who stole my sandwich? Unless I know the person or there is solid evidence to identify the individual, the costs of investigation and prosecution far exceed the value to be recouped. Police will take my information, file a report, and nothing else will happen.

                Not only is that state not helpful under these conditions, but private institutions have often found solutions to similar problems before the government does. Look at Paypal. They faced very similar conditions of fighting fraud and theft that couldn't be remedied through legal means, so they developed many private forms of regulation which allowed online exchange to flourish.

                • TeMPOraL 10 years ago

                  The difference between Paypal and real life is that Paypal works with arbitrary laws they set up, and real life works with the laws of physics. You can prevent fraud on the Internet by doing tricky filtering. You can't prevent someone from stealing a sandwich at gunpoint by rewriting how the universe works.

                  Enforcement is not perfect, but that the police can punish the armed sandwich thief in principle is already a deterrent. It is common knowledge who in this situation would be in the right. Compare with government-free world, where to determine who's right we'd have to make our security companies get into a firefight over it. And they'll probably decide that fighting isn't in their best interest and shoot us instead. They can always find more customers.

                  • asift 10 years ago

                    There is very little reason to believe private security providers would resort to "firefights" to resolve conflicts. This is an incredibly expensive and undesirable solution for customers.

                    Go back ten years and have a conversation with someone about a private taxi company that uses technology to operate outside of existing regulations. You would hear outrageous claims about murderers, rapists, and thieves using the system to exploit customers. Of course, Uber drivers can and have assaulted people, but it turns out there are all sorts of creative solutions and private incentives that undermine these outcomes. Fortunately, the future does not lie in the hands of the uncreative people of the past and present. It's the people who can actually envision and deliver solutions--people like Kalanick and Camp--that determine the future.

                    • TeMPOraL 10 years ago

                      > There is very little reason to believe private security providers would resort to "firefights" to resolve conflicts. This is an incredibly expensive and undesirable solution for customers.

                      That's why they'd shoot the customers and get on with it :P.

                      I'd go back 10 years and I'd find multiple companies already doing the thing Uber does now (sans app, because there weren't app back then) - except they were doing it legally and weren't sociopathic about it.

                      People who envision and deliver solutions with no regard to anything else than their personal profit surely could determine the future - but it won't be a future any one of us would like to live in.

          • ZenoArrow 10 years ago

            > "Regulations are a part of a free market."

            Are you sure? I've never heard another free market capitalist argue that government regulations are an important part of how their ideal market works. Can you point out any free market economists that have argued for government regulation?

            • tomp 10 years ago

              That's because those free market capitalists are (at best) hypocrites or (at worst) stupid. Obviously capitalism relies on regulation - of property rights, IP rights, contract laws, bans on fraud and insider trading (although opinions are mixed on that last one), ...

              • ZenoArrow 10 years ago

                Free market capitalists argue that what we have now is not a free market. IP rights wouldn't exist in a free market system, for example.

                It's probably best to find another term to describe the market you see working, as 'free market' is what free market capitalists argue for. I don't know what a better term would be, but I'm sure that economists would've thought of one.

                • tomp 10 years ago

                  But what would exist in this ideal "free" market? IMO, without contract law and courts that enforce it and persecute fraud, you can't have a functional market (free or unfree). Also, without some laws that monopolize violence, the market would be much more, well, violent (you might think of that as "free", but I don't think that kind of freedom is beneficial to the society) - we can see that in numerous places on Earth right now, where there is no effective "government" and you have multiple factions fighting for power - it rarely encourages trade and entrepreneurship.

            • venomsnake 10 years ago

              Regulations that make possible entrance to a market - standards, forced ineroperability, common carrier, dumb pipes etc - are generally good and provide more efficient market.

              Regulations that prevent entrance to a market - by artificially rising the capital requirements to the impossible, are probably not helping the free market.

              • tomp 10 years ago

                Exactly - the government should prevent markets from becoming less free - discouraging monopoly, persecuting fraud, encouraging transparency, taxing (appropriately) externalities, and owning natural monopolies (like infrastructure - dumb pipes owned by the government or a very regulated entity, and used by market competitors). I also think there should be less regulation in certain very regulated markets (banking, food) to encourage experimentation, but those should come with restrictions (e.g. no advertising, limited sales volume, etc.) - I think the world of hedge funds is a good example - they have less restricitons and hence can offer lower costs and better (or less correlated) performance, but they are effectively closed off to the general public (only "knowledgeable" investors can invest).

            • TeMPOraL 10 years ago

              How do those free market economists solve the problem of externalities?

              • asift 10 years ago

                How do monopolistic entities full of self-interested humans solve problems of externalities?

                The economics research on public choice has done a great deal for setting aside the common yet inaccurate assumption that government agents pursue the interests of society. It's not appropriate to compare real world markets to utopian governments. Both are imperfect. The real question is which is superior under realistic assumptions.

                • TeMPOraL 10 years ago

                  > Both are imperfect. The real question is which is superior under realistic assumptions.

                  And I'd say, why not both? It's obvious that the market is superior in many cases. It's also obvious that the government is superior in others. They both cover for each others' failures.

                  • asift 10 years ago

                    In a very narrow view (i.e., how the world exists at this moment) I agree that both are necessary.

                    Over a longer time horizon, I'm not certain how "obvious" it is governments are superior. It takes time for alternative institutions to develop, but the institutional problems that are inherent to governments are avoidable through private institutions. The presence of governmental institutions causes a lot of distortion and disincentives to create alternative forms of governance (governance that could surpass governments in terms of quality provided), so I'm not certain we should simply look at the world as it is today and conclude that governments are inherently superior.

                    • TeMPOraL 10 years ago

                      But who says that governments are superior? It makes no sense, it's like saying that a heart is superior to a lung. It's not, you need both!

                      Governments and markets cover for each others failures. Where a government is inflexible, a market can find an efficient solution. When a market is trapped in a race to the bottom, the government creates coordination. They complement each other.

                      As for the argument that keeping the current government prevents us from experimenting with alternative forms, you could say the same about free market keeping us from experimenting with different forms of markets...

sophacles 10 years ago

I'm not sure why it would be ethical for a company to charge different for "location of purchaser's computer", but unethical of me to say "I am coming from a computer in a different location", particularly if I do it via legal means.

Would it also be unethical of me to call a (to use an example discussed in the article) Chilean travel agent to arrange the cheaper ticket for me? In that case, there would still be the implication that my location when purchasing is in Chile.

What if it's me having my Chilean business partner, or the travel pool in my company's Santiago office do the booking, since that is where I'll be traveling from on that leg?

rubbingalcohol 10 years ago

I tried, I really tried, but I failed to be persuaded by an article shaming consumers for acting unethically towards shamelessly amoral corporations. Treat people the way you want to be treated, I suppose.

Ao7bei3s 10 years ago

As long as airlines set prices in an unethical way (e.g. increase price the longer you look at an offer), there is no discussion to be had about the behavior of the buyers.

(Funny, so similar to the ad company / adblocking situation.)

cheriot 10 years ago

Henry Flagler kept a quote in his office, "Do unto others as they would do unto you and do it first."

The airlines do everything legal to charge more and I do everything legal to pay less. The airline has an army of lawyers, lobbyists, and consultants and I have a VPN.

"Getting a good deal should comply with local laws and the travel company’s code of business conduct." Since when did an airline have the moral authority to declare a code of conduct for anyone but itself? Where did they find this lady?

grecy 10 years ago

When is it unethical for Facebook to pay less tax than the average working person?

When is it unethical for BP to say they're sick of cleaning up their oil spills and they're going to stop doing it?

When is it unethical for the bankers and mortgage lenders to do what they did in 2008?

When companies interact with us, they appear to have no ethical obligations of any kind, so it's amusing to think we're somehow bound to be ethical towards them.

  • TeMPOraL 10 years ago

    Because you're making a general point - since when one's unethical behaviour justifies you to retaliate in kind? Two wrongs doesn't make a right, etc.

    • JoeAltmaier 10 years ago

      Agreed, mostly. Consider though: the company cannot claim the playing field operates on ethics, when they don't play by those rules. Its reasonable then to claim "Caging a good price by lawyering the rules is fair play".

TeMPOraL 10 years ago

Looking at the reactions of people to this topic, I come to believe there are two general approaches to life. Some people try to look at the whole game and want everyone to win, so they play by the rules. In terms of prisoner's dilemma, they choose to cooperate. Others notice that the market economy is designed around people being selfish, so they use it to justify defecting - minding only their own short-term interest.

As for ethics of this topic, I think the quoted government response about one such case is spot on - this is people acting in bad faith. Whether or not you think it's fine to act in bad faith depends on to which group you subscribe - defectors, or cooperators.

--

EDIT: The article would make a much stronger point if it focused on the problem of "hidden city" tickets, where people choosing to reduce their travel costs are not just haggling over price, but breaking a deal and wasting airline's fuel.

--

EDIT2: Took a shower, thought about it some more.

My initial paragraph isn't about airlines really, it's an observation made after seeing a stream of comments arguing for general selfishness.

As for problems with some of the travel "hacks", I have issues with two of those in particular. "Hidden city" flying is one, and using golden-card-carrying third party to buy you tickets is the second. Both of them introduce waste - the more people do that, the more often a plane flies with seats empty, wasting fuel that could otherwise provide utility by carrying other passengers. And speaking of other passengers, this is another thing to consider - if you use a travel "hack" that leaves an airplane with an empty seat, you're taking away the seat from another traveler, who could have used it. Or, given the discriminatory pricing, who could have paid less for it. So by using those kinds of tricks, people are not only hurting the airline, they're also hurting each other.

  • ethbro 10 years ago

    The issue I think most people have with a cooperative approach is that the airlines (indeed, any private businesses organization in a free market) aren't playing cooperatively. They are by definition playing selfishly, with behavior only moderated by applicable government regulations and desire not to anger their customers so much so as to prevent future business.

    Ex those considerations, do you really think they would (or could, given the competitive state of air service) leave money with the consumer because it's "more fair"?

    Monkey see, monkey do: $%^@ them.*

    *For values of @#$^ that don't actually include breaking laws. E.g. obtaining illegal access to their system(s) and creating yourself a ticket.

  • mantasm 10 years ago

    I wouldn't segregate the general approaches to life in that sense.

    Providing different prices to different groups of people does not result in "everyone winning". It's a classical example of market segmentation, price based on the average ability to pay of someone who holds the currency. It entirely benefits the airliner, and their profits, to be able to do so.

    The "hidden city" tickets? A cheaper ticket to go from A->B->C than A->B is a deadweight loss in the market (assuming competitive markets). Prices are not reflecting costs, and airlines again are segmenting based on ability to pay.

    • TeMPOraL 10 years ago

      I understand, and in general, I hate market segmentation. But I'm willing to excuse airlines for now, because... without it we wouldn't be flying.

      You're right - the prices are not reflecting the costs. A typical traveler pays nowhere near the price they would if there was no segmentation. An average tourist ticket multiplied by number of passengers is barely enough to fuel a jet. And you have to pay the pilots, the airplane crew, the ground crew and still have enough to keep the lights on at the airport. Airlines are in a shitty position, and while probably some of it its their own fault, I'm not that sure if being hard on them is helping anyone.

  • klipt 10 years ago

    Hidden city tickets are weird because if the cost of flying A to B to C is lower than A to B, that implies the cost of flying B to C is negative.

    Does the government pay airlines to fly to podunk towns that wouldn't otherwise get service, or something?

    Why don't they just make that leg of the flight $50, but hand out $150 to everyone who's actually on board mid-flight? That would prevent people from booking the flight but not taking it.

    • fancyketchup 10 years ago

      > Does the government pay airlines to fly to podunk towns that wouldn't otherwise get service, or something?

      In some cases, yes. It's called "Essential Air Service." But that's not the usual reason for B->C having negative apparent cost.

  • mikeash 10 years ago

    Hidden city ticketing doesn't waste the airline's fuel. They'd burn just as much fuel if you used all segments you purchased. What wastes their fuel is stupid pricing that makes it cheaper to buy segments you don't want.

    It's not generally considered unethical to, say, buy a bottle of wine just to dump it out. Why would the same thing be unethical when it's an airline ticket instead?

    • TeMPOraL 10 years ago

      > Hidden city ticketing doesn't waste the airline's fuel. They'd burn just as much fuel if you used all segments you purchased.

      The same amount of fuel is being burned, but one less person is getting transported to their destination. I see a pretty clear-cut example of waste here.

      > It's not generally considered unethical to, say, buy a bottle of wine just to dump it out. Why would the same thing be unethical when it's an airline ticket instead?

      Not sure if it's not generally considered unethical. It's probably wine being in abundance that makes people don't mind. But imagine if you bought one of the last few bottles in the shop, and then went and dumped it on the ground. It's totally legal, but I don't think many would argue it's good conduct.

      • mikeash 10 years ago

        If the wine were rare, the price would be high.

        Here, we're talking about a product (an extra leg on an airline ticket) whose price is negative. You're being paid to take it. That pretty strongly implies the product is abundant. If it's not abundant, and the airline is still giving it a negative price, that's pretty dumb on their part, and I don't think we can be blamed for making decisions based on the (apparently wrong) information they give us.

        Edit: it occurs to me that there's an excellent comparison to be had here with the electricity market, which also sometimes sees negative prices. With electricity, prices go negative when there's an overabundance of supply and it's cheaper to use up extra electricity than to shut down power plants. The electric company wants you to use that power and they don't care how. Whether it's running your refrigerator or just shooting a laser into space, it's worth it for them to pay you to use it.

        A negative price means, "Please, I beg you, take this product, we have too much of it." If it's not actually beneficial to the airline for people to buy those tickets (regardless of use, which is a separate bit) then they're basically lying by way of pricing.

        • TeMPOraL 10 years ago

          Negative price means they pay you to do something, not to take the money and then not do it. Doing otherwise is, well, unethical ;).

          I doubt that negatively priced legs come from product abundance. It's most likely optimization - e.g. if they can get more people going A->B->C then they can merge them with B->C passengers group and fly them together on a bigger, more fuel-efficient plane, etc.

          Anyway, we're already paying much less than we should when flying privately; price discrimination works in our favour, at the expense of business customers.

          • mikeash 10 years ago

            Negative price means they're paying you to take the product. They're not paying you to do something unless doing that something is the product.

            In the case of negative-priced airline tickets, they are not paying you to ride an airplane. They're paying you to take a ticket. That ticket then gives you an option to ride an airplane. Ticket use is not mandatory, not even ethically.

            If it were somehow advantageous for the airline to actually have people take the trip from B->C, then they could pay people to actually do it by, for example, giving you a rebate when you step off the airplane at C, or charging you a fee for not boarding the airplane at B. But they don't do this. So either they benefit from just selling the ticket, or far more likely they don't benefit from selling the ticket but are trying to manipulate the system in some other way.

            I don't understand your optimization comment. There is no scenario in which it's cheaper to fly more people from B->C than fewer. Larger, more efficient planes are still more expensive in total to operate, so if your passengers fit on a smaller plane you'll save money that way, not lose money. Even if the bigger plane were somehow cheaper in total, nothing says you need to fill it up. You can just fly your normal B->C passengers in a bigger plane with lots of empty seats, if that ends up being cheaper. Airliners don't require ballast. There is no scenario where the airline makes more money at the end of the day by having you use your B->C ticket compared to obtaining a B->C ticket but not using it.

            I also don't understand your "flying privately" comment. Airlines are cheaper than the alternative, so it's OK if they play pricing games? Well, it's a free country, they can play as many pricing games as they want, but I'm going to play them too.

            • TeMPOraL 10 years ago

              > They're paying you to take a ticket. That ticket then gives you an option to ride an airplane. Ticket use is not mandatory, not even ethically.

              Fair enough, though I still feel there's an ethical problem with creating waste / disutility.

              > I don't understand your optimization comment.

              I was thinking about something like this: there are people who want to travel from B to C, but not enough to warrant a new route (or increase in service on that route). So the company figures, if they can get more people to travel from A to C by offering a cheaper ticket, they can bundle them together at B and now there's enough people on B->C route that it makes sense to fly it (more often). I'm also assuming that B acts as a hub - it makes no sense to have direct route between every city due to combinatorial explosion. So here, the cheaper A->B->C ticket exists to attract new people willing to go from A to C.

              I guess you're right if you only look at the money made directly on tickets. I don't know if, and how often, airlines get subsidies based on the amount of people they move around but if they do, then having planes flying half-empty may be a loss for them. But personally, I don't consider the money earned by the airline as the most important variable. What matters more is, IMO, the amount of passengers being transported. More people getting to fly = better.

              > I also don't understand your "flying privately" comment.

              I don't know what's the usual short phrase to refer to people like tourists, who travel in their personal capacity - for leisure, to study abroad, to visit their family, etc. - as opposed to business travellers, who travel to make money, and whose tickets are often paid by their company.

              A lot of price discrimination is designed around getting the business customers to subsidize the "casual" ones. My point was, as casual flyers, we wouldn't be able to afford the ticket if it was priced fairly. Pricing discrimination in airlines generally works in favour of ordinary people.

              • mikeash 10 years ago

                Let's say you want to fly from A->B. You research prices, and you find two options. There's a direct flight from A->B that costs $400, or you can take an indirect flight through distant hub C that costs $200. Is it unethical or wasteful to choose A->C->B for $200? I think all of us would do this without a second thought, aside from willingly paying more in exchange for less hassle.

                Compare to hidden city ticketing. Instead of buying A->C->B, you buy A->B->C for $200 and then stop at B. It's no more wasteful than buying A->C->B, it's just more comfortable for you. In fact, it's slightly less wasteful, because there's a possibility that the airline could give your empty B->C seat to a standby passenger.

                Assuming you don't have an ethical problem with the A->C->B hub flight, why would you have a problem with the A->B(->C) hidden city ticketing flight because of waste or disutility (or indeed anything else)?

                I have no problem with price discrimination. But there are good and bad ways to do price discrimination. For example, one common method for flight discrimination is to charge less for tickets purchased farther in advance. Casual travelers typically book their travel well in advance, whereas business and other travelers willing to pay more typically book their travel shortly before they fly. This is just smart business, and it ensures that people who really need it can fly when they need to, but people who are more price sensitive can still travel. And you can't really game this system.

                Then you have airlines trying stupid tricks like charging negative prices for certain legs. This is just wasteful and stupid. Why should I feel in any way obligated to support this sort of price discrimination? They are welcome to try such nonsense, of course, but their customers are likewise welcome to take advantage of it. It is not our responsibility to make their pricing scheme work. They're the ones who need to figure out workable pricing schemes.

      • dragonwriter 10 years ago

        > But imagine if you bought one of the last few bottles in the shop, and then went and dumped it on the ground. It's totally legal, but I don't think many would argue it's good conduct.

        OTOH, wine shops don't generally offer deals where it is cheaper to by two bottles of wine than one by itself, and prohibit you from reselling (or even giving away) the bottle of wine you don't want.

        If they did, lots of people would probably see the seller's conduct as bad conduct, and it might make people more likely to see the buy-two-and-dump-one conduct as, if not good, at least reasonable given the circumstances created by the seller.

        • TeMPOraL 10 years ago

          > and prohibit you from reselling (or even giving away) the bottle of wine you don't want.

          I think the airlines, as opposed to wine sellers, have a good reason for having tickets to be non-transferable - seats on a plane are a scarce resource. Compare with a similar area where access to a scarce resource is transferable - cultural events like sports games, concerts, etc. What happens there is that there's a whole industry of people who buy out all the tickets and then resell them at higher price, often hoarding until last minute to justify the markup. This kind of antisocial behaviour is quite common and a big problem.

          • mikeash 10 years ago

            In what way are airline seats scarce but wine is not?

            Stuff like concerts is subject to scalping because the tickets get sold at below market value to avoid pissing people off. A concert venue may well sell out a popular show at $5,000 per ticket, but they won't charge that much because people will be angry. There is nothing like that going on in the airline (or wine) world.

  • delecti 10 years ago

    Going along with your argument only works if you assume that the airlines always cooperate, which seems to be universally false. Cooperating when you know the other player always defects isn't altruistic, it's just dumb.

  • Caprinicus 10 years ago

    Since when is trying to get the best deal immoral? Airlines try to get as much money as they can from their customers, and their customers are rightfully going to do the same to them.

rdtsc 10 years ago

> But it also violates the airline’s fare rules, can get your travel agent in trouble and could lead to higher fares for everyone.

From a particular traveler point of view. Airlines are pretty few, and are consolidating, so in about 2 years you can find yourself banned from all 5-6 of them and have to take the train or drive. Has this ever happened I wonder? Can this happen? Airlines building private no-fly-lists and just refusing to do business with some people. Is that allowed legally.

Insurance companies do it:

https://www.privacyrights.org/fs/fs26-CLUE.htm

Why can't airlines? I imagine travelers who do it, would get pretty vocal online, so maybe some airline will respond publicly and say "we don't care, come to us?"...

codingdave 10 years ago

I don't buy the argument that it is unethical to find clever ways to gain services for a lower price. If actual harm is caused to an individual, then ethics come into play - but corporations are not people. "Harming" them doesn't cause me any angst. Even if I did concede that corporations deserve the same ethical treatment as actual people, they control their own tools, methods, and processes. If they created mechanisms that harm their own business, then it is their responsibility to close those loopholes, not mine as a consumer to opt out of using them.

executive 10 years ago

The author must be trolling.

I always get the cheapest price and do not care about the other nonsense.

philjohn 10 years ago

Virgin Atlantic have a great service where, upon booking an economy ticket, you can then bid for an upgrade. The person who bids highest, wins.

It's such a simple concept, but fantastic in that a higher priced seat that might have gone unsold, instead goes for what someone perceives its value to them to be.

  • FireBeyond 10 years ago

    That really is.

    "Hey, I can fly JFK to Heathrow for $800. But I'd be willing to pay $1100 for business class."

    You win, great. You lose, no loss.

6stringmerc 10 years ago

Considering how often major US airlines have sought to dump their pension obligations toward employees in deference to management types and investors, making the rich richer and the working class poorer, I don't think they deserve any portrayal as bastions of the ethichal highground.

emergentcypher 10 years ago

Really? This is capitalism and a free market economy. They sold the tickets, it's their own damn problem. If they don't like it, they should fix their ticketing systems.

If anybody needs to be shamed, it's the airlines themselves for arbitrary price discrimination.

  • TeMPOraL 10 years ago

    The article is about ethics. Capitalism is orthogonal to ethics. There are things that are allowed under law and market economy that are unethical, or just plain douchy.

maxxxxx 10 years ago

Companies "hack" their customers all the time but somehow it's unethical for customers to do the reverse? It seems to some people the "free market" means corporations can do whatever they want but not vice versa.

toast0 10 years ago

Paying in another currency isn't unethical; the airline is expressing a strong desire to avoid exchange expenses and risk by dealing in their home currency. I understand the FTC position that it's not an offering directed at US consumers, however.

Sometimes there may also be regional differences in assessed fees and when they are displayed (maybe the Chilean price shown at ticket selection includes a different checked bag allowance, or does not show any airport fees that would be shown at time of payment)

kaizendad 10 years ago

I am absolutely not clear how changing one's IP is different from any other form of currency arbitrage - which is what this transaction is, and also what explains the cost difference between currencies from the airline's point of view - their native currency is easiest for them to transact in, and they pay additional costs to transact in other currencies.

In fact, the airline probably appreciates being paid in its native currency. Airlines from countries with currencies that aren't always easily convertible, such as airlines from the developing world, probably have to keep substantial reserves in currencies their customers tend to use, to ensure that they can always carry out transactions in that currency. If you buy your ticket in the native currency, then you've not required them to dig into that reserve, which is a win for them.

Conversely, this is probably not a win for the original questioner, because they probably paid a fee for currency conversion to their bank, which was probably larger than that paid by the airline, because the airline has more market leverage with which to set pricing contracts for currency conversion.

SuperGent 10 years ago

If it costs the airlines nothing extra, why am I being charged more for a seat based on where I am at the time of booking?

dionidium 10 years ago

Everybody in this thread is talking about the ethics of this in terms of our obligation to the airlines. But what about your obligation to yourself?

I'm not saying I wouldn't do this -- I probably would -- but deception in general makes me uncomfortable, and whether you think this practice is justified or not, it's clearly based on concealing intentions. That sort of thing should at least make you pause.

As a side note, I've noticed that people seem to get confused about this, in general. A cheating spouse will come up with all sorts of reasons that their behavior was justified, without ever addressing the core offense: they weren't honest about it.

tosseraccount 10 years ago

Washington Post must be getting some expensive airline travel advertising accounts.

zeveb 10 years ago

> For instance, although Klaeysen holds a PhD, she won’t book a flight with the “doctor” title, because it implies she’s a physician, which may afford her preferential treatment.

Anyone who thinks that 'doctor' is reserved for physicians deserves whatever his mistake costs him.

As for the broader ethical issues: if one party wishes to charge differing rates according to certain attributes, then it's a-okay by me if the other party wishes to signal different attributes. What's sauce for the goose is sauce for the gander.

trjordan 10 years ago

It's easy to think that all travel hacks are ethical if you think price segmentation is unethical.

I'm not convinced that's true. I don't feel pricing has to be a continuous distribution that feels "fair" to be ethical. Gaps in pricing are allowed. If customers feel differently, a transparently priced airline should be able to eat everybody's lunch. That hasn't happened, which makes me think there's value to consumers to segment aggressively.

eveningcoffee 10 years ago

This is another example how you should hide all the possible information about yourself to not being singled out and exploited.

irascible 10 years ago

So... Travel agencies have been ripping me off for my entire life due to the fact that I'm American... effectively making me pay double what some other world citizens pay.. and I'm supposed to feel GUILTY about it?

This should be the biggest class action suit ever.

livingparadox 10 years ago

Its not unethical to turn a company's unethical behavior on themselves.

ddoolin 10 years ago

Which airline company or group do you think sponsored this article?

Morty_89 10 years ago

I think everyone has mentioned it but fuck airlines, the shit they pull on a regular basis means they are void from any form of sympathy, especially from a consumer.

tosseraccount 10 years ago

What happened to the +/- 3 days search thing?

Airlines have gotten really bad about ticket booking and market sector discrimination.

ahoka 10 years ago

Steam regions, anyone?

commaander 10 years ago

Of course it's ethical...It's unethical by airlines trying to trick the user, in my opinion

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