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Twitter Names Jack Dorsey Chief Executive

nytimes.com

283 points by jvrossb 10 years ago · 210 comments

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ar7hur 10 years ago

I still think it's impossible to run two companies that both require so much attention, given their stage.

Yes Jobs had Apple and Pixar, and Musk has Tesla and SpaceX. But both Pixar and SpaceX don't really require day-to-day CEO attention, they follow long term plans (movies, rockets). That's really different from Square and Twitter, which are both, in their own ways, in a kind of trouble.

I'd love to be proven wrong though -- so good luck, Jack!

  • etr71115 10 years ago

    Jobs didn't run Pixar. He was a principal investor and Chairman of the Board, negotiating a few milestones like the sale to Disney, but most of his focus was on NeXT and then Apple. Ed Catmull and John Lasseter ran Pixar's day-to-day ops.

    Creativity, Inc. by Catmull covers all this. It paints a better portrait of Jobs than Isaacson's Jobs biography. Plus, you get to read about the history of computer graphics and Toy Story.

    • skrish 10 years ago

      On a sidenote, I found Creativity Inc., to be a fantastic book about how to build a company. I find it very insightful.

      I love this particular chapter where he discusses about how you feel like you don't "belong" in that role of a leader within your own company, imagining that the leader is supposed to have some perceived aggressive characteristics of your ideal leader.

      But all along, you may have been the right person to make sense of everything happening in that group and it is very important to let go of those inhibitions and just focus on the job to be done. As long as we have a group that is passionate and motivated to do the job and focused on customers, you are doing alright.

      It was beautifully narrated by him and I loved it. It is something you experience as a startup founder, bringing along smarter folks into the group and be humbled by everyday experiences.

  • Osmium 10 years ago

    > SpaceX [doesn't] really require day-to-day CEO attention

    Really? What's special about SpaceX that it doesn't require a full-time CEO? I'd imagine, considering the scope of their task and the scale of their ambition, it'd require more hands-on time than most.

    • mattzito 10 years ago

      I'm not the GP, but I think its' not a very full-time role because movement is slow and progressive. They have the next 18 months of what the company is going to do locked down and defined. I would also suspect they have strong 2nd level exec leadership to handle day to day. Elon only needs to get involved on big strategic decisions and crises, plus routine periodic budget and financial assessments.

      I'm sure he's still working more than 40 hours a week across all of his companies, but I don't think he needs to be in the room for every major meeting.

      • loganu 10 years ago

        From what I've read in the Musk biography and elsewhere, he is involved in really really low level decisions, to the point that he's been labelled a "nano-manager." Surely he's not involved in absolutely every decision, but by all accounts he is much, much closer to the details than you would expect a CEO to be. Especially when it comes to design/ engineering details.

      • ma2rten 10 years ago

        I've read on Glassdoor that Musk interviews every interview candidate.

  • kmfrk 10 years ago

    IPOs didn't require the roadshow they do nowadays either, which will keep Jack well occupied, when Square goes public.

  • Jonovono 10 years ago

    Kanye West: Music and fashion :)

  • seiji 10 years ago

    Musk lives in LA and takes his private jet up to San Jose every week to work at Tesla (then back to LA to work at SpaceX).

    If anything, Musk has two full time jobs (priorities: 1. SpaceX; 2. Tesla; 3. everything else) and actually does 80-100 hours per week of work. He's not out creating vanity designer clothing lines in his spare time.

    You can't create world class products or companies while maintaing a silly "because i'm so special i'll only work 6 hours a day, 4 days a week, 1 week a month" mindset.

    • toomuchtodo 10 years ago

      Is there any reason that Musk couldn't colocate SpaceX and Tesla in Freemont instead of SpaceX being located in Hawthorne? What's the benefit of SpaceX being in the LA area?

      • derrekl 10 years ago

        Los Angeles has a very large aerospace industry and long history in it. Northrop Grumman, Boeing, Lockheed Martin, Raytheon, and SpaceX all have a large presence in Los Angeles's South Bay. It's not as large as it was during the "cold war" but a lot of skilled employees still live in the area.

      • seiji 10 years ago

        SpaceX is located on a campus previously created for building aircraft, so it seems they are where they need to be. https://en.wikipedia.org/wiki/SpaceX#Facilities

        Also, that part of LA (hawthorne, el segundo), has a history of aviation and rocketry companies, so it has better facilities and a larger built-in talent pool too.

        They do co-locate some operations (tesla designer lives in the SpaceX office, not the tesla office), but it makes sense for Tesla, as a consumer brand, to be located in the most densely concentrated location of multimillionaires and billionaires in the world.

        • tcdent 10 years ago

          Los Angeles in general is pretty supportive of aviation. Not just adjacent to LAX, where you'll find SpaceX and Raytheon, but throughout the North from Pasadena into the West valley.

          The trend has been decreasing for a long time, but amazingly there are still a lot of activity in aerospace. Most of the big names have left and their campuses turned into shopping malls, but there are still a lot of small specialty shops working on prototype parts.

      • aswanson 10 years ago

        He has stated that most of the experienced aerospace engineers live there and it would be a hard sell to get many of them to relocate.

    • misiti3780 10 years ago

      "because i'm so special i'll only work 6 hours a day, 4 days a week, 1 week a month"

      generally curious, where did you read about Dorsey having this mindset?

      • loganu 10 years ago

        There have been lots of articles mentioning Dorsey taking sewing classes, sketching classes, going sailing, etc while running Twitter. (And in moments that outsiders consider crises, and employees were working longer hours to hit deadlines). The 6/4/1 is an exaggeration, but still...

        • umeshunni 10 years ago

          here: http://valleywag.gawker.com/jack-dorsey-screwed-his-friends-...

          Dorsey often tried to act as if he were in control, posturing that his actions were all part of a bigger plan, but employees saw him frequently pacing in frustration around South Park. He also habitually left around 6 p.m. for drawing classes, hot yoga sessions and a course at a local fashion school. (He wanted to learn to make an A-line skirt and, eventually, jeans.)

  • presty 10 years ago

    again with this? jobs was never ceo of pixar...

    • hellofunk 10 years ago

      Hm, Pixar wiki says this:

      Steve Jobs (February 24, 1955 - October 5, 2011) was one of the three founding fathers of Pixar Animation Studios. A business magnate and inventor, he was the former CEO of Apple Inc. and Pixar Animation Studios.

      • ksherlock 10 years ago

        From a 1997 Pixar SEC filing:

        "Mr. Jobs is a co-founder of Pixar and has served as its Chairman since March 1991, as its Chief Executive Officer since February 1986 and in the Office of the President since February 1995. He has been a director of Pixar since February 1986 and served as Chairman from February 1986 to November 1988."

      • icebraining 10 years ago

        I don't think that Wiki is official; that said, the NYTimes, CNN, Forbes and others all claim he was CEO of Pixar.

      • davidbarker 10 years ago

        Here's a video of the interview with Steve Jobs and John Lasseter from Charlie Rose. He introduces Jobs as "Pixar's chairman and CEO".

        https://youtu.be/w0Vvl_ByCXM?t=1m44s

      • talmand 10 years ago

        I'll give him the CEO, but I disagree with the founder status. He was an investor, not a founder.

        • sgustard 10 years ago

          Quoting http://www.pixar.com/about/Our-Story

          >Steve Jobs purchases the Computer Graphics Division from George Lucas and establishes an independent company to be christened "Pixar."

          • talmand 10 years ago

            Yep, he "purchased" it. What became know as Pixar was indeed the people at the Computer Graphics Division at LucasFilm. They are the ones I call founder.

        • samstave 10 years ago

          My understanding was that he purchased Pixar from Lucas for $10mm when Lucas didn't think that there was going to be a very lucrative animation business.

          This was told to me by employees of ILM when I was building the letterman digital arts center.

          • talmand 10 years ago

            Yes, those people founded what became Pixar. Jobs bought it from Lucas.

            I'm going by the books I've read about Pixar written by employees or authors that interviewed employees.

        • georgeecollins 10 years ago

          I think it is because Pixar wasn't originally an animation studio. In particular they didn't intend to produce movies themselves. When they became one, he was a founder.

          • talmand 10 years ago

            No, they were a part of a company that was almost a studio in of itself. The people that started that division with Lucas, that was eventually purchased by Jobs, wanted to make movies from the beginning. It was their stated goal at the time and they repeat the claim today. It was Jobs that had other ideas for the company, people, and technology before Toy Story came to be.

inthewoods 10 years ago

I keep wondering if this is going to be like Marissa Mayer joining Yahoo - much fanfare, some movement, but at the end of the day she's been unable to significantly move the needle. I just wonder if Twitter fundamentally isn't as scalable an idea/product as Facebook et al. It's obviously Jack's job to make it that - but what if the basic form of Twitter just isn't as compelling, no matter how you change it or dress it up?

  • killwhitey 10 years ago

    Then his job is find something else for Twitter to make. Facebook has launched a lot of experimental apps like Paper, Rooms, Slingshot, Messenger. And they bought Instagram which is very successful. Under Costolo Twitter bought vine and periscope, but they haven't tried to experiment with new app ideas internally.

    • hockley 10 years ago

      If they went back to their roots as a messaging API for other apps, they would not have to build new apps. Become the messaging backbone for the Internet. That's plenty of scale to go after.

      • untog 10 years ago

        > Become the messaging backbone for the Internet. That's plenty of scale to go after.

        Where's the money in that, though?

      • scrollaway 10 years ago

        I hope they don't. The last thing we need is a proprietary solution for "the messaging backbone for the internet". =/

      • nailer 10 years ago

        Pretty sure that's the basis of removing the 140 char limit for DMs. Some people are way more likely to use Twitter than an 'SMS' type messenger that wants phone numbers that they don't know.

        • hkmurakami 10 years ago

          Precisely the reason why LINE is so popular in Asia particularly between people who just met.

    • SandB0x 10 years ago

      Don't forget WhatsApp!

    • ethanbond 10 years ago

      In what world is Paper, Rooms, or Slingshot even remotely successful?

      And obviously the messaging service attached to an already massive social network would be compelling, that's not really an "experimental app" by any definition.

      • giarc 10 years ago

        I don't think the commenter implied, or meant to imply they were successful.

        • ethanbond 10 years ago

          Ah, my loose reading. I read it as "he must find something Twitter can be successful with, as Facebook... etc"

          I see now that I was wrong there!

      • rufb 10 years ago

        In that case, we'll give you: News Feed, Pages, Groups, Messenger, Events, the Platform, and Connect, which have all been pivotal to Facebook's success (I guess more than one of these has been the first time email was dethroned as unquestionable medium for doing some thing or another).

  • meatysnapper 10 years ago

    Almost certainly. Twitter's user base is not growing, and their product basically hasn't changed in 5 years. They have a valuable brand, but they need to figure out how to fundamentally improve the ease of use of the whole thing and make a decent value proposition. Photos, messages, videos, search... make the app not suck.

    Snapchat and Instagram are very quickly taking over the celebrity/new/sports one-to-many angle from Twitter. Once celebrities depart, Twitter will have only news, and that's not enough most likely.

    • code4tee 10 years ago

      One of the big challenges is that Twitter is largely geared towards people looking to engage on topical issues in a public forum. If you're an expert in a particular area and consistently engage with other experts in a public forum where the occasional random user chimes in then Twitter has a value proposition for you. I mean it's right there in the platform... people "follow" you, they're not your "friend" or "linked" to you. You need to say something that people are interested in following.

      The problem is that most Internet users don't fit into this bucket. They have things to discuss and share with a small group of family/friends but beyond that don't have much to say, to the broader world. These are the users that flock to Facebook, Snapchat, et al.

      Until Twitter finds a way to engage the everyday average Internet user then they'll struggle to grow or create a meaningful value proposition (the $$$ is in advertising to the masses, not the engaged thought leaders).

      The data on users indicates Twitter has likely peaked in terms of attracting these engaged users (data also indicates a lot of these "active accounts" are fake / bots / spam). Until that changes Twitter will be in trouble as it has no viable long term business model.

      • jonwachob91 10 years ago

        Last I checked; thought leaders don't convey their thoughts in 140 characters or less.

        Nothing of really value is that short. Sorry.

        Unless you figure out the Theory of Everything... That'll be of value ;)

        • rsync 10 years ago

            # wc -m
          
            Last I checked; thought leaders don't convey their thoughts in 140 characters or less.
            Nothing of really value is that short. Sorry.
          
            133
        • duaneb 10 years ago

          For sale: baby shoes, never worn.

          • phantarch 10 years ago

            I understand the significance of the poem, but if I'm going into Stride Rite to buy some new shoes for a baby, chances are I'm not going to want them to have been worn before.

            • duaneb 10 years ago

              Babies go through shoes extremely quickly. You can save a lot of money by re-using them. Obviously there are sanitation and wear concerns, but dress shoes (for instance) are going to be easy to find used, cheap, and in good shape.

            • aianus 10 years ago

              Why? Small children have no concept of social signalling by having nice new things, it's wasted on them.

    • tajano 10 years ago

      > they need to figure out how to fundamentally improve the ease of use of the whole thing

      I've frequently heard this theory, that Twitter's problem is that it's too complicated. I don't buy it. It has a simpler UI than Facebook or Snapchat, and it's not significantly more complicated than Instagram or Vine or Periscope or any other media sharing platform.

      If you personally enjoy Twitter and derive value from it, it's easy to believe that people who don't get into Twitter just don't understand it it. My experience is that many people sign up, send their first tweet, and then say, "OK, I get it, and I have no use for this." I've helped my friends follow news sources and celebrities they like, but then they look at the wall of Tweets and say, "OK, I get it, but I don't want to read things in this format." It's not about ease-of-use for them, it's about the basic value proposition of tweeting and the Twitter feed.

      • jpeg_hero 10 years ago

        I feel like it took me a few years to get my "Following" list to where I really liked my stream. Took a lot of patience of adding people every week for what seemed like forever.

        when people say "ease of use" that's what i think about

        • xeromal 10 years ago

          Reddit has a list of default subs to get people started. A lot just keep the main list, but some continue to add and subtract as their tastes change. Is that what you are proposing?

      • meatysnapper 10 years ago

        Here's the problem. Twitter has to decide whether it is A) algorithmic (facebook style, they show you content they think you'll like an optimize it by the time you are engaged with it), B) curated - someone else decides what you may like and it is suggested C) you organize it yourself.

        Lots of people at Twitter are all about (C), and have ideas how to improve it. However, management has never really been hot on it, and prefers (A) because it is easier to "measure" and optimize for. If (C) was done well, and allowed users a good way to find content they though was interesting, it would be super helpful.

        Another problem is that Twitter still sucks for media. Michael Sippey, then head of product, was against anything but text. He was out within a year. Text is hard to create (well), but photos are very easy- snap, apply a filter and bam, billions of food photos on Instagram. One of the appeals of Snapchat and Instagram are that they allow you to broadcast photos/video very easily. In essence, they are a better Twitter for 99% of the population.

      • shampine 10 years ago

        I think that was more common to hear as people didn't seem to understand @messages and #hashtags. So when they saw:

        > .@jack #awesome

        They didn't know what that meant. Now that hashtags and @ style messaging are just about everywhere, I don't think it is a valid theory.

        • dnr 10 years ago

          As a non-twitter-using software engineer, when I land on a twitter page, I still find it fairly intimidating and requiring special knowledge. For example, why is there a dot before the @ in your example? (I actually know the answer to that because I looked it up once, but it's totally not obvious.) What's with all the slashes in numbered lists?

          Because of the character limit, people use a lot of abbreviations and shorthand that I can usually figure out with some puzzling, but I shouldn't have to do that.

          I still see url-shortener urls all over on twitter, when I should just see regular urls.

          These may be minor points, but it adds up to giving off the feeling that there's an in-crowd and I'm not invited. It is much better than it was a few years ago, though, so maybe it'll get there.

          (I'm not even getting into the difficulty of actually following a conversation on twitter! Reverse-chronological order plus the lack of linking replies to their parent messages make it nearly impossible, but that's a well-known issue.)

          • jay_kyburz 10 years ago

            I agree that the @ at the beginning or the @ in the middle is a problem.

            here is my opinion Jack if you are reading.

            Every tweet needs some extra field when you are creating them.

              * to: field like email. A list of people or "everybody"
              * body: 140 characters.
              * tags: relevant tags so that your tween can be found by non followers interested in a specific topic. 
              * url: seperate url so as not to use up your 140 chars. Nobody wants to use a link shortener.
      • pratyushag 10 years ago

        If you're an active twitter user, you likely know how it works. But otherwise, the @ mentions etc. are not very simple w/o somebody teaching you. And even after that, it can seem difficult.

  • abalone 10 years ago

    Realtime news and straight-from-the-horse's mouth access to celebrities is fundamentally a good opportunity that no one does better than Twitter right now. The question is whether they'll have the decisiveness to make it a better experience for a broader audience without alienating the core that generates the best content.

    • jay_kyburz 10 years ago

      I think this is key.

      On Media Watch (Australia) last week they discussed how savvy politicians now use social to speak directly to the public, cutting the middle man out of the equation. The middle man being traditional news media.

      I think facebook is less appropriate for this kind of celebrity broadcast.

      I find it frustrating to watch twitter flail around because I can see this epic opportunity hanging right in front of them. I really hope they can take that small step and make twitter something truly epic.

uptown 10 years ago

"Twitter Feels Compelled to Point Out That Twitter CEO Is a Full-Time Job"

https://recode.net/2015/06/22/twitter-feels-compelled-to-poi...

  • mikeryan 10 years ago

    I'm not a huge fan of the CEO of two companies thing, but Jack has been interim CEO for 3 months. At least if they changed their position on this they've got the evidence that he can handle both roles.

codingdave 10 years ago

Twitter does not need to gain new users - it needs to reactivate old users. The statistic I cannot get past is that they have lost one billion users. That is a much different problem than most companies are dealing with.

  • taytus 10 years ago

    I honestly wonder how many of twitter's accounts are fake accounts, it seems that spam is a huge problem there.

    • uptown 10 years ago

      No idea. But I'd throw $100 their way to buy an account that's been dormant for six years.

      • timboslice 10 years ago

        Due to vanity reasons (they have "your" handle?) or for some other reason?

        • uptown 10 years ago

          It correlates to a domain for a site I'm in the process of building. I haven't registered the brand's trademark yet, so I'm unable to claim the Twitter username based on that criteria. Seems like the only route they provide for this kind of thing.

          • pratyushag 10 years ago

            I believe if you have the domain name you should be able to get the twitter handle. You can always just submit for a trademark, that's easy and cheap.

            • uptown 10 years ago

              I've never registered a trademark before. Is there anything more to it than paying the fee and filing the paperwork for a business that's not yet operational?

      • slayed0 10 years ago

        why?

    • codingdave 10 years ago

      Probably quite a few, but no matter what an inactive account is -- spam, a novelty account, or an actual inactive person -- if you have 3 times as many inactive accounts as active accounts, there is something awry.

  • ryandetzel 10 years ago

    Twitter is not like Facebook or Instagram or What's App. Most of the daily users are not actually logged in users, they consume the information in other ways like Google searches, widgets on news articles or entertainment websites. Facebook and every other app don't have this ability, everything is locked up because of privacy settings so the only people that ever see it are the people you allow. So, even if you're not a logged in Twitter user you still can see the ads and be monetized. Tell me the same for any other popular app out there.

    • pconner 10 years ago

      Instagram accounts aren't private by default, and posts can be embedded in other web pages (e.g. a lot of clickbait "journalism" does this), though it does not have a friendly logged-out interface like Twitter.

nreece 10 years ago

Here's his announcement on Twitter, among other details: https://twitter.com/jack/status/651003190628872192

  • code4tee 10 years ago

    Totally unreadable. This sums up a lot of what's wrong with Twitter. If even the CEO struggles to communicate effectively using the platform then...

    • criddell 10 years ago

      Dave Winer mocked up how a fat tweet could look and I think he has it right:

      http://scripting.com/2015/10/02/whatWouldAFatTweetLookLike.h...

      Obviously, they've thought of this internally too. I wonder what the point of the 140 character limit is today (I think it made sense originally).

      • catshirt 10 years ago

        "see more" link? groundbreaking stuff. someone get Twitter on the line!

        i know Dave deserves respect but if i was even a janitor at Twitter this post would piss me off.

        • davewiner 10 years ago

          It wasn't written for the janitor at Twitter, rather it was for people outside Twitter who want to think about what might be coming next. Yes, it is obvious. The idea was taken straight out of Facebook. I thought people would benefit from seeing what it would look like in action. As developers it's easy for us to imagine it, but even we need to mock things up to get a look at it, to help think better about it.

          • catshirt 10 years ago

            i think my main point is that the display mechanism must be the least of the concerns with respect to introducing > 140 characters. that is to say- I don't believe anyone thinks it's an aesthetic impossibility.

            it seems fruitless to dictate "how" without being part of the "why and why not" discussions.

        • kibibu 10 years ago

          What made me giggle was:

          > that doesn't force you to click a link to see the rest

          (includes a link you click to see the rest)

          • nacs 10 years ago

            I thought I was missing some fancy rollover-to-show and tried to get the rest to show without clicking the "Read more" link.

          • code_duck 10 years ago

            I think he means a link to an external website.

      • davewiner 10 years ago
        • tacos 10 years ago

          20+ years futzing with a blog engine and it still doesn't spell-check headlines, eh?

      • rco8786 10 years ago

        > I wonder what the point of the 140 character limit is today

        2 things:

        1) Nearly a decade's worth of technical infrastructure built around the assumption that tweets will only ever be 140 characters.

        2) A vocal, but shrinking, group of users who are still using Twitter via SMS.

      • jrometty 10 years ago

        that looks terrible.

        my favorite part of tweetstorms is the compartmentalization of ideas and arguments. if a point in the story is 50 chars, its 50 chars with a break point. if its 100, let it be 100. making the story one string feel like reading long text, whereas breaking it down feels more comfortable to me.

        but this is all subjective, and that website's design is pretty sleek :)

        • mcintyre1994 10 years ago

          This is an interesting point - my first thought was isn't this solved with paragraphs, that can obviously be variable lengths? But what about favourites and retweets - I disagree with you that it's easier to read parts as separate tweets than paragraphs would be, but the UI to retweet or favourite a paragraph seems awkward and I think those functions on parts of a tweet storm are important.

          That also raises the question of whether a paragraph should be restricted to 140 characters (assuming that's the see more limit) so it doesn't create a see more tweet itself when retweeted, not sure whether that matters.

    • sgustard 10 years ago

      Similarly, his CEO announcement at Square was published in a series of micropayments.

    • tootie 10 years ago

      The entire concept of Twitter still makes no sense regardless of how many people are using it. It's coasting on momentum at this point and might give out any second.

      • calinet6 10 years ago

        Their core strength is on the Individual -> Broadcast communication angle. Facebook tried to pick it up, but their mental model is still firmly Individual -> Group & Individual -> Individual.

        Twitter's "Follow" function being the core method of interaction, and defaulting to public feeds that you can easily interact with is actually fairly different even from a blog or say tumblr, whose core method of interacting is content-first. The balance of power (you can tweet, I can tweet back, I can retweet you, you can retweet me—and they all look the same and have the same weight in the UI) is the main advantage, and if they can play that well then they have a chance.

    • cdelsolar 10 years ago

      Totally unreadable? Scrolling down is that difficult?

    • ryandetzel 10 years ago

      I think it's unreadable to people who don't understand how Twitter works...It reads fine for me.

      • untog 10 years ago

        I use Twitter every day and tweetstorms like that still seem like an utterly stupid way to work around a limitation in the system.

  • codingdave 10 years ago

    What a perfect example of why twitter is a terrible platform for communication of all but the simplest thoughts.

    • chippy 10 years ago

      I'm sort of unsure of this generally. It's certainly changed.

      My examples are:

      The gossip and snark of say Startup L Jackson vs the gossip and snark of a valleywag post.

      IRC backchannels during conferences versus a Tweet Wall.

      • minimaxir 10 years ago

        Those aren't good counterarguments in favor of Twitter.

        Valleywag is dead because of reasons unrelated to the death of media (and I genuinely miss it). IRC backchannels are dead because IRC is dead.

  • scrollaway 10 years ago

    How... unreadable. Congratulations Twitter?

    • ulfw 10 years ago

      Exactly. The never really evolving product is what hampered their growth lately.

  • josu 10 years ago

    If he had been appointed CEO of a fortune cookie factory would he have made the announcement through fortune cookies? What about a tattoo parlor?

  • mcphilip 10 years ago

    Pulling up that link in Safari on mobile really demonstrates how bad the UI/UX is. There is no obvious way to see anything other than the first tweet in the series:

    http://m.imgur.com/7JSETBc

    • 100k 10 years ago

      Ha. Thanks for the note. I'm reading on Mobile Safari, so without it, I would have thought Dorsey's message was just a single, ambiguous tweet.

ilamont 10 years ago

“It’s exhilarating for him,” one long-time confidante said. “He draws energy from how to think about both companies.”

Whether by coincidence or design, Dorsey’s comeback closely resembles the Steve Jobs Narrative — a modern myth Silicon Valley entrepreneurs hold up as a map to absolution. (1)

I'm going with "by design." His ego risks the futures of both companies, unfortunately. Surprised the Twitter board caved on allowing a part-time CEO.

1. http://recode.net/2015/10/02/why-jack-dorsey-is-ready-to-sav...

vit05 10 years ago

I hope Jack realizes that Twitter is not a great tool to chat with friends / neighborhood / family, but an incredible tool to reach people who are away from you, social and geographical.

They need to focus on how easy it is to approach a movie star, your favorite player and musician you like. How easy it is to show that you like a brand or you love a new TV show. And talk about some major events that are happening around you.

For people who have no idea what it is, they just see it as a tool to talk to someone. And most of the time, you do not have any feedback on what you wrote. In fact, you may not have any idea how many people have read what you have written.

So I think if they focused on showing how Twitter is great for expanding the boundaries of what you want to talk and make easy to see feedback from people about what you have spoken, they can attract more people.

Vecrios 10 years ago

Chris Sacca would sleep very soundly tonight.

Jokes aside, I think Jack is the man for the job. He has proven capable in square. I hope he does the same with Twitter. The company needs to take advantages of the huge market share it has.

  • jgalt212 10 years ago

    I disagree. He's proven capable as a fundraiser at Square. Square is far from a success, thus far. That being said, I'm not sure anyone could have made Square a success from the P&L perspective--the payments space is just damn crowded.

antiffan 10 years ago

Slightly off-topic, but I recently interviewed at Square, and I also have some long-time contacts there. I can honestly say they have some of the most brilliant engineering minds I have encountered working there. Whether it's a trickle-down effect from Dorsey or otherwise, they have succeeded in recruiting and retaining many extremely talented individuals.

I am curious if anyone has recent anecdotes in regards to the engineering talent at Twitter (aside from the talent that came in with Periscope).

  • sulam 10 years ago

    The quality of the Twitter engineering team is very high. This is why people are poaching them hard right now.

harrygold 10 years ago

Twitter has incredible value as a tool to break realtime news and events. The problem is, it buried in a veneer of fruitless and redundant tweets that nobody wants to dig through. If they can figure out how to surface the value 'there's gold in them hills!'

yuhong 10 years ago

From https://twitter.com/SJosephBurns/status/640698530038943748:

"Twitter needs a CEO who is an @elonmusk with the Street and a @pmarca in the tweets. - @zerobeta"

jackgavigan 10 years ago

I can't see this working out. Dorsey probably is the best candidate for CEO of Twitter, and I think there are some very low-hanging fruit to pick when it comes to solving Twitter's product issues (I disagree with Startup L Jackson - Twitter's product is not fucking fine). The market reaction has been positive - TWTR opened up 3.15% just now.

However, Square is a different story altogether. Square Wallet was a damp squib, and Square's facing competition both from established players like Intuit and more recent entrants to the market, like iZettle. Leading Square and bringing it to market seems like a full-time job to me, and I wouldn't be surprised if it's IPO valuation takes a hit because it lacks a full-time CEO.

  • ryandetzel 10 years ago

    I have friends at Square and they seem to think it's great. From what they've said the last few months have been better for them as well with Jack as interim CEO of Twitter. Maybe he needs this to be really driven? Time will tell but I think you're right, it won't hurt Twitter as much as it might hurt Square.

    • jackgavigan 10 years ago

      > From what they've said the last few months have been better for them as well with Jack as interim CEO of Twitter.

      That reads like they think it's good that he's not spending as much time focusing on Square! :-)

  • sulam 10 years ago

    TWTR the stock was down when the news leaked last week, and has gradually regained that ground. In general, though, I've lost 30% of the value of my Twitter stock since Jack's first earnings call. It will take a lot of up days to recover those losses.

sjg007 10 years ago

Stay tuned for twitter square integration. Buy with twitter should go through square.

fitzwatermellow 10 years ago

Congrats, @jack

Would love to see twtr become a platform for a myriad of third-party apps. Wouldn't it be great to place a market order by messaging @bats "buy $TWTR 10,000 30.00". Or order a limo with @uber "2 people in one hour to jfk airport"?

  • CPLX 10 years ago

    > Or order a limo with @uber "2 people in one hour to jfk airport"?

    Why would typing out a generic request to a several square mile area without any identifying information be better than a GPS enabled app with real time communications, mapping, and integrated payment?

    I see this kind of comment all the time (eg that ridiculous "magic" SMS startup) and always wonder how otherwise rational, linear thinkers develop this delusion.

    • Karunamon 10 years ago

      You describe a tech problem, and not a really intractable one. It already has "real time communications (as, yknow, the main purpose of the service)", it can already do GPS coords, and expect payment integration soon.

      I'd love to see Twitter become a "command line of the web". Add voice integration on top of it via siri/google/etc, and it come become the plaintext glue between a lot of services.

      What we have here is a pub/sub message transmission layer that just happens to be used by a lot of people for personal communication. Having machines use that for other things is something that's already been experimented with - using it as a de-facto API layer is a logical step.

      • CPLX 10 years ago

        But this is nonsensical. As far as I can see there are two parties to this hypothetical transaction, me the smartphone owner, and Uber the company. I open the Uber app and use it.

        Why do I want to insert Twitter in the middle of this transaction? What problem is it that you're trying to solve?

        • Karunamon 10 years ago

          The problem that you need a unique app to interact with every single service out there. How do you feel about random websites pushing you onto their application and then neglecting the web experience? It's fragmentation city.

          This is the same problem, but for services (in the people doing things for other people sense) rather than hypertext.

          Think of it as a glue layer that gets you around the need to have 50 different apps installed for 50 different services.

          • CPLX 10 years ago

            > The problem that you need a unique app to interact with every single service out there.

            This is not an actual problem. And to the extent that it is 140 characters of text doesn't come close to fixing it. And in the unlikely event that it did why wouldn't SMS do the same thing without having to bring some random third party company into the mix and have both parties at their mercy for zero value added?

            • Karunamon 10 years ago

              This is not an actual problem.

              We disagree there. It's annoyance waiting to be solved. Here's a hypothetical, realistic interaction, and as a bonus, one that isn't any less useful due to the length limit:

                  >>@friend: Want to catch lunch today?
                  @friend: Sure, I'll set that up. Cya there!
                  @restaurant Reserve a table for 2 at noon for Karunamon
                  >>@restaurant: Confirmed, we'll see you at noon!
                  @traffic: How's the traffic between here and @restaurant?
                  >>@traffic: ETA 35 minutes, heavy traffic and construction along the optimal route.
                  @restaurant Change that last reservation to 12:30
                  >>@restaurant: Confirmed, your noon reservation has been moved to 12:30
                  @uber Pickup my location to the closest @restaurant
                  >>@uber: Driver is on its way. ETA: 5 minutes. Look for a grey Subaru, plates 1234-56.
                  @friend: Catching a ride there, see you in half an hour!
              
              And this is pure user interaction, which is the least efficient way to do things possible. If you can't think up a usage for a widespread pub/sub notification system, kindly get your imagination serviced.

              As far as the limit, it's up for revision by the sound of things anyways - and keep in mind the original purpose of that limitation was so a tweet would fit into an SMS. If the limit is what you think breaks this idea, you've disqualified SMS by the same rubric.

              • setpatchaddress 10 years ago

                You've just described the future of Siri, not the future of Twitter.

                • Karunamon 10 years ago

                  I don't know about you, but I don't want a separate walled garden of services based on the particular voice recognition app my phone uses (whether that be Siri or Now or Cortana or...). Using some other service that provides a sane communication layer that everyone already uses means that doesn't have to happen.

    • gkoberger 10 years ago

      While I think Twitter doing this is a bad idea (since Twitter stuff is public), Magic has been absolutely amazing for me. It frees up a ton of time for me. I've never used it for getting an Uber (that's what the Uber app is for), but I have used it for offloading a ton of complicated or menial tasks.

    • jkestner 10 years ago

      And it depends on what's at hand. If your phone is basically a Twitter machine, maybe. This will be more easily accomplished by talking to Siri or Google Now.

  • pkaye 10 years ago

    I would really like to hear your reasoning why typing is such requests would make sense for an average user instead of using an dedicated app which automatically supplies the vital information (current price, gps coordinates, etc.)

  • sjclemmy 10 years ago

    I agree - Twitter is the de facto messaging platform. Taking the idea a bit further, Twitter could be used instead of SQS and other messaging solutions / protocols. That'd be pretty cool. Twitter could be the way the IoT communicate with their AI overlords.

    • dagw 10 years ago

      Twitter is the de facto messaging platform.

      Only in your little corner of the world. I honestly don't know a single person who uses twitter on a day to day basis.

      • parasubvert 10 years ago

        And I know hundreds.

        Twitter is so common in tech industry circles - so many announcements , debates, and moments happen there weekly that I would think it's essential if you care about that stuff.

        Truth is there is no canonical place to get the pulse of what's going on in the tech world: each of Reddit, HN, Twitter, or various aggregation sites have their filter and regulars. But Twitter seems to have the widest net.

    • galfarragem 10 years ago

      >Twitter is the de facto messaging platform.

      Twitter is the best broadcasting platform. The true challenges are to control spam level and be able to display enough ads to monetise it.

      I'm a late adopter of twitter but if you know how to use it is a great tool: follow less than 20 accounts, info is still possible to digest and the number of ads is not enough to annoy you.

    • cheetos 10 years ago

      This isn't true. I think you need to expand your horizons beyond the tech world :) I suspect if you ask someone outside of the tech world in the US, they'll tell you Facebook. Outside of the US: WhatsApp.

      Twitter: 500M tweets per day https://about.twitter.com/company

      WhatsApp: 13B messages per day http://venturebeat.com/2015/01/06/whatsapp-now-has-700m-user...

      Facebook + FB Messenger - WhatsApp: ~30B messages per day http://techcrunch.com/2015/04/22/facebook-voip-not-facebook-...

    • caractacus 10 years ago

      > Twitter is the de facto messaging platform

      In what world?

  • ryandetzel 10 years ago

    There is nothing stoping anyone from doing that. I doubt Twitter will do it though.

samfisher83 10 years ago

I think using twitter as a platform for ordering things etc. would be something he could do to make money. They should open it up to developers and charge them for cool apps.

  • tscosj 10 years ago

    Imagine, you are famous man! Orders are bad idea, here's why: to send for 1m subscribers that you are going to sell your pants from 1998 tour sounds interesting, but you do have just one pair of pant to sell.

rch 10 years ago

Who had the most significant role in getting Twitter results prominent placement in Google desktop results? That seems like a mutually beneficial development.

  • seiji 10 years ago

    Google used to have twitter results a long time ago. Then Google got a little pissy and decided they wanted to be The Only Social On The Internet and killed Twitter priority indexing (e.g. receiving the firehose). It was probably the most ineffectual attempted flexing of monopoly power in the history of monopoly abuse.

    Now that Google realized they can't be good at everything (really, are they good at much besides a few focused things?), they're open to integration and collaboration on their not-so-competitive-advantages again.

    • rch 10 years ago

      Noted, but I thought there was some posturing on Twitter's side regarding terms and pricing for firehose access as well.

monochromatic 10 years ago

https://news.ycombinator.com/item?id=10305855

tscosj 10 years ago

What I don't understand is "to scale" part of an article. If you cannot sell shit to 225M people, how you gonna sell that for 1B?

NH_2 10 years ago

I think this will be good for Twitter. Jack will be able to make big identity and design decisions over the next few years with less pushback from the employees and users than any non-founder CEO. He's already begun by declaring that tweets will extend beyond 140 chars, and the response has been apprehension instead of outright rejection. And for Twitter to remain competitive with Facebook, even as Facebook builds Notes and live-streaming video to cater journalists, Twitter is going to need to make many of these decisions.

supergirl 10 years ago

when twitter finally pops everybody will see the bubble. or maybe uber pops first

piratebroadcast 10 years ago

Twitter should buy Slack and own the workplace communications market.

bru_ 10 years ago

People are worried that Jack will be too busy between Twitter and Square, but what they don't know is that the dude's been completely spaced out for the last 4 years, making the same motivational presentation about his Dad's pizza shop to anyone that will listen. Nobody at Twitter talks to Jack anymore, even the most Senior people.

  • austenallred 10 years ago

    [citation needed].

    Seriously though, are you an employee at Twitter or Square, or are you basing this statement on the fact that you (presumably someone who doesn't see what's going on within Twitter and Square) only see Jack in interviews, and he tells the same story?

    I mean, I'm by no means a big time CEO, but the only contact people outside my company have with what's going on internally are interviews. And when I give interviews I tell the same story probably almost identically, word for word. Why? Because that's the story. It doesn't change interview to interview. You have one story, one vision, one mission, and you talk about it to anyone who asks. That's not surprising.

    Internally, if you're not an employee or talking to employees (ideally executives), you pretty much have zero idea what the CEO does day to day.

    • jes5199 10 years ago

      I worked at Square when it was relatively small (<100 people) and Jack seemed to only be around for weekly presentations. But! That seems to be normal for CEOs? It's not like their job is actually to play pingpong with software developers all day.

      • codingdave 10 years ago

        How much they are around matters much less than whether or not they have set a clear strategy for the company, whether their direct reports have the autonomy and ability to execute on their pieces of the strategy, whether they have built and maintain a culture that keeps the organization productive, and if they are available to their direct reports when needed.

        If all those things are true, then they can be in the office as much or little as they want. If one or more of those are missing, then the CEO has work to do.

    • jleader 10 years ago

      In my experience at startups, especially as they get past 100 employees or so, if you see the CEO around the office a lot, something is probably wrong. The CEOs where I've worked have usually been off talking to investors, potential partners, large customers, etc. Sure, they show up for all-hands meetings, and they're in the office for a couple weeks at a time sometimes, but at least half their job is externally-facing, explaining the company to the world.

  • SonicSoul 10 years ago

    There was a great article a while back [on founding and rise of Twitter and Dorsey's bio] that did not paint him in a good light: "All is fair in love and Twitter" [0]

    As one former Twitter employee has said, “The greatest product Jack Dorsey ever made was Jack Dorsey.”

    [0] http://www.nytimes.com/2013/10/13/magazine/all-is-fair-in-lo...

  • CrackpotGonzo 10 years ago

    Am I missing a joke here? (honest question)

    • demian 10 years ago

      He seems to be there mostly for PR and customer relations.

      • austenallred 10 years ago

        To the people whose only contact with a company are via PR and customer relations, of course it seems like that's all he does. That's the only side you see. Does anyone making comments like this have any idea what happens internally?

        The employees I know at Twitter are thrilled.

        • codingdave 10 years ago

          People with a vested interest in twitter seem to be thrilled. And they are the ones defending twitter in this discussion. Neutral outsiders are much more apprehensive. Take that how you will... could be that they know more than us, as you imply. Could be bias. Time will tell.

        • demian 10 years ago

          Right, he fits a role in the company's narrative, both for the inside and outside.

          He is perceived as twitter "creator/inventor" after all, so I can understand why the employees are thrilled.

          • austenallred 10 years ago

            I've actually heard that he's making long-needed changes on the product side of things since he's been back, so the employees I talk to at least believe that he will help in more than just "the narrative." Of course, those were people with a lot of stock in the company, so they're not impartial; I fear there are very few knowledgable, impartial sources in this one.

            • demian 10 years ago

              Good to know, then time will tell and we will see his impact on the product.

  • MrJagil 10 years ago
  • exizt88 10 years ago
  • rokhayakebe 10 years ago

    making the same motivational presentation about his Dad's pizza shop to anyone that will listen

    Well then, consistency. And do we not all tell the same stories, live the same lives daily, do the same work daily, solve the same problems. It's all rewind and repeat, and I would not be upset at anyone who does this.

    Nobody at Twitter talks to Jack anymore

    Gosh, there are 4000 people at Twitter. One could hardly maintain a true working relationship with 1% of the workforce.

curiousjorge 10 years ago

What if you created a website that no matter how hard you try, you can never make enough money to justify it's insane valuation? You hire the guy that created it. If that fails years down the road, hire a blonde.

  • tscosj 10 years ago

    Sometimes the blonde is the only choice to make a decision, because "try hard" isn't universal truth for every single mediums.

    Chaikovsky is a great musician/composer/genius, but people prefer M. Cyrus obviously!

kylebgorman 10 years ago

I'm short Twitter. The fact of the matter is it that Twitter should never have become a multibillion-dollar company. There is no barrier to entry into this space---any competent web developer could make a non-scaling Twitter in an afternoon---except network effects, and those have proved weak due to poor user experience, particularly for new users.

Twitter should have treated itself like a utility, and focused less on the online advertising race-to-the-bottom that it is sure to lose due to the aforementioned poor user experience and negative sentiment about the platform's future; this announcement is only going to continue to contribute to poor impressions.

The other monetization directions they have played around with---namely selling access to researchers and advertisers, and certifying identities of accounts for celebrities and brands---are a much better fit for the platform, and would have sustained a fast-moving company of 50 hotshot engineers. But the constant pressure to get bigger and bigger has served Twitter poorly. I'm sad to say that I think it will be a ghost town in a few years.

  • paulpauper 10 years ago

    lol if it's so easy, I implore you to create a Twitter competitor... and to make your challenge easier, instead of it being worth $20 billion, we'll lower the bar to, say, $150 million. It's already been done..every major web 2.0 success has many clones that all tried but failed to gain the necessary momentum and marketshare to become as successful as Twitter or Dropbox, for example. Even Evernote, despite all the attention and funding it has gotten, is stuck in the ruts. Yes, the coding part can be replicated, but getting the users and traction is the hardest part.

  • jerrickhoang 10 years ago

    > There is no barrier to entry into this space---any competent web developer could make a non-scaling Twitter in an afternoon---except network effects

    As a backend engineer, I feel offended by this statement of yours.

    • niccaluim 10 years ago

      They did say "non-scaling." Though that's a bit like saying any competent shipbuilder could build a non-floating boat.

  • paulpauper 10 years ago

    You got to have balls of steel to short a company like Twitter. I would rather short oil, gas, or commodity companies . Facebook stock, for example, is up 200% since 2012, leaving a lot of shorts burned in the process who thought it was overvalued.

  • davidcgl 10 years ago

    > any competent web developer could make A non-scaling Twitter in an afternoon

    I wish people would stop claiming how they could clone a social media app in an afternoon / weekend.

    • metaphorm 10 years ago

      Its a credible claim. Social media apps are a fairly basic kind of CRUD app, and if you forego the complex layers of privacy settings and permissions, monetization schemes, and scalability issues you end up with what amounts to a weekend project for an experienced developer.

      Now, social media apps are worthless without the aforementioned features that would have to be omitted to get it done in a weekend, so obviously there's some hyperbole going on with statements like that. However, on a fundamental level its correct. The technical requirements of building a social media app are small/easy and within the scope of what a startup on a shoestring budget could manage if they felt like it was a good business opportunity.

      The issues start to pile up only much later down the road. Maintaining scalability after you cross some critical threshold of traffic gets hard, but you don't have to think about that until you're at or near the threshold anyway. Not a lot of barrier in getting started.

      • davidcgl 10 years ago

        I agree that if you strip out all the complexities behind what you see on the screen, then yes someone can definitely build a bootstrap-y clone in a weekend.

    • talmand 10 years ago

      What do you mean? I fully believe that a competent developer could sit down and make something like Twitter in a weekend. Especially since the concept and what to do with it is already on display for them to copy.

      Now, to create a Twitter clone in a weekend when there's no Twitter to go by? Nope.

      • davidcgl 10 years ago

        If you boil down the entirety of Twitter into just a CRUD app that allows you to post 140 characters at a time, then yes, you can make that in a weekend.

        Well, how about recommended posts / people to follow (ML)? Sponsored posts with a buy button (3rd part integration)? Growth and metrics (data analytics)? A software product is never just about pixels on the screen; and trivializing the engineering effort behind it is insulting to Twitter employees, some of whom are brilliant engineers I know.

        • talmand 10 years ago

          I think you misunderstand my point. Your first sentence is similar to what I'm saying. Your second part is not what I'm saying.

      • nkohari 10 years ago

        You could create something that looks like Twitter, but you couldn't create Twitter. Ignoring the network effects and scale that Twitter has is ignoring its primary value.

        • talmand 10 years ago

          That's my point.

          • nkohari 10 years ago

            It's hard for me to get that from what you wrote. It seemed that your point was more that the existence of Twitter means it's easy to reproduce it, but before Twitter, it was difficult to envision a site like Twitter.

            My counterpoint is that it's not actually the idea that's interesting, it's the fact that they've convinced lots of people to use it, and have built a system powerful enough to support that scale.

            • 001sky 10 years ago

              The original comment expressly states a "non-scaling" version of twitter...what is so hard about that? this sub=thread then clearly illustrates what "non-scaling" means and doesn't mean. smh

              • mwfunk 10 years ago

                The poster was stating that writing Twitter was easy, anyone can do it, the only thing Twitter really has going for it are the network effects of having a huge user base and lots of visibility.

                I do think that Twitter's biggest asset are the network effects that it currently enjoys, but I don't think that it would be trivial to recreate what they've done in order to create a Twitter competitor. It's not insurmountable, but it's not trivial either.

                The original comment was clearly meant to trivialize the engineering. "One guy can do it in a weekend" is hyperbole, it's something you say when you're trying to communicate that anyone can do something in a relatively short amount of time. If there are a bunch of downvotes I would assume they're more for the hyperbole than people actually disagreeing with whether or not one weekend is enough time to write "non-scaling Twitter", which isn't specific enough for anyone to argue about how long it would take to do.

                • talmand 10 years ago

                  I don't think copying Twitter as a whole is easy nor do I think just anyone can do it. As pointed out, a simple non-scaling version of Twitter could be done by a competent developer in a weekend. I'm a front-end developer and I feel confident I could do it, just not in a weekend.

                  I fail to see where I am dismissing the accomplishments of the Twitter engineers in pointing out that creating, what is essentially, a RSS feed with a 140 character limit over a weekend would be difficult.

                  I believe you are complaining over something no one has stated.

  • qq66 10 years ago

    Making a Twitter minus the scaling and network effects is like playing basketball minus dribbling or shooting.

  • Xyik 10 years ago

    lol - so which features are you going to exclude? Is your weekend-twitter-app going to support a feed, favoriting / reteweeting only to your followers / dming only between followers / ability to block / filter / rate-limit users who tweet-spam / mobile app / push notifications / e-mails to new users who sign-up / and various other necessary features an app usually has before it even launches a MVP?

  • curiousjorge 10 years ago

    I have to say that for Facebook as well. When the IPFS picks up, we'll have a distributed clone of twitter and facebook that runs on such architecture.

    There would be no desire or need for advertisement or money making or tracking people when there are no owners, no benefactors but the people using it.

    The end is nigh for traditional SV unicorns that offer no barrier to entry in a distributed and anonymous internet.

kbenson 10 years ago

I first read this as "Twitter names Jack Donaghy Chief Executive" and thought I was in for a good laugh. Now I'm disappointed. :/

Edit: To be clear, I thought Twitter was just expressing a good sense of humor, and I was disappointed in that I was expecting something humorous but didn't find that.

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